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About me: an infographical guide
Establishing executives as thought leaders. Insourcing latent storytelling and other talents to engage employees.


                                              author
                                                         marketer
                                                                                                                                  “
                                                                                                                                      As Liz provides feedback on my writing and
                                                                                                                                      strategic ideas for the messages I want to
                                                                                                                                      convey–I realize we are, together, accessing
                                                          educator                                                                    the heart of my business. It is so much more
                                                                                                                                      than writing a book–It is communication at its
                                                               consultant
                                                                                                                                                                   ”
                                                                                                                                      core and I consider her a marketing whiz and
                                                                 speaker                        Born in                               very smart business thinker!

                                                             journalist
                                                                                              St.Andrews,                        Anna Carroll
                                                                                               Scotland.                         Founder, Interaction Design Inc
                                                       coach                                               I hail from
                                                 broadcaster                                           the MacAlister Clan,
                                                                                                         whose mo o is
                                                                                                             Fortiter
                                                                                                        (meaning bravely).




                                                                                                                                                                 Australia
                                                                                                                                                                 Canada
       Ph.D Educational Psychology                                                                                                                            Czech Republic
               UT Austin                                                                                                                                        Denmark
                                                                                                                                                                  France
                                                                                                                                                                Germany
                                                                                                                                                                 Hungary
                                                                                                                                                                  Ireland
                                                                                                                                                                    Italy
   I’m most excited to have                                                                                                                                        Japan
     my books available in                                                                                                                                         Korea
        South Africa!                                                                                                                                          Netherlands
                                                                                                                                                               New Zealand
                                                                                                                                                                 Norway
                                                                                                                                                                  Poland
                                                                                                        My favorite trip as a
                                                                                                                                                               South Africa
                                                                                                         freelance journalist
                                                                                                                                                                   Spain
                                                                                                        was to St. Petersburg,
                                                                                                                                                                 Sweden
                                                                                                               Russia.
                                                                                                                                                                     UK
                                                                                                           (lots of caviar!)
                                                                                                                                                                   USA




 500,000 copies sold
                                              }         12 books published
                                                         ( 9 commercial, 3 self-published )

                                                                                                                                 x 100 = 2,300 articles published

 “   Dr. Liz is sharp, professional and incisive.
     She does not mince words, stays on track
     and makes you feel at ease; not an easy
                                                                                                                7 Step Book Development Process
     combination to pull off. I am thrilled with the                                                                                                      marketer
                                     ”
     results we achieved together.

                     Wendy Appel                                                      thought leadership coach
                     Con uence Consulting International
                                                                                                                                                                         innovator
                                                                                         strategist                            assess target
              1 Vision: What’s the desired future outcome?
              2 Assess: What are your current capacities?                                                                                   create
              3 Target: Who are you targeting and why?                                                                   vision
              4 Create: What can you combine to strengthen the original concept?
              5 Relate: Who are your key influencers?
                                                                                                                                      book
                                                                                                                                      development
              6 Organize: How best to scope, structure, and organize content?                                                                            relate
              7 Launch: What are your best channels?                                                                    launch
                                                                                                                                         organize
                                                                                                                                                                     networker
                                                                                     publishing consultant

                                                                                                                           developmental editor, storyteller


                                                                                  past clients


   “  If you could grow your business by publishing a great
      book, there is no better professional you could retain to
      get the job done. Liz is truly a business growth strategist


                         ”
      and consultant.
                                    Mark Faust
                                                                                                             “
                  Principal, Echelon Management International.                                                   When it comes to thought leadership and the
                                                                                                                 production of great books there’s nobody better
                                                                                                                 than Liz….she gets my full personal recommen-



                                                                                                                                 ” Sco
                                                                                                                 dation as a professional speaker, and she’s worth
                                                                                                                 every cent!
                                                                                                                                              Ingram
                                                                                                                          Founder & CEO, NetworkInAustin




1988-96                                                                                                                                      2011-12

                    1999 2000                          2001                 2004 2005 2006 2007 2008 2009 2010
    1992-94




                                                                           www.drlizalexander.com

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About Dr Liz Alexander

  • 1. About me: an infographical guide Establishing executives as thought leaders. Insourcing latent storytelling and other talents to engage employees. author marketer “ As Liz provides feedback on my writing and strategic ideas for the messages I want to convey–I realize we are, together, accessing educator the heart of my business. It is so much more than writing a book–It is communication at its consultant ” core and I consider her a marketing whiz and speaker Born in very smart business thinker! journalist St.Andrews, Anna Carroll Scotland. Founder, Interaction Design Inc coach I hail from broadcaster the MacAlister Clan, whose mo o is Fortiter (meaning bravely). Australia Canada Ph.D Educational Psychology Czech Republic UT Austin Denmark France Germany Hungary Ireland Italy I’m most excited to have Japan my books available in Korea South Africa! Netherlands New Zealand Norway Poland My favorite trip as a South Africa freelance journalist Spain was to St. Petersburg, Sweden Russia. UK (lots of caviar!) USA 500,000 copies sold } 12 books published ( 9 commercial, 3 self-published ) x 100 = 2,300 articles published “ Dr. Liz is sharp, professional and incisive. She does not mince words, stays on track and makes you feel at ease; not an easy 7 Step Book Development Process combination to pull off. I am thrilled with the marketer ” results we achieved together. Wendy Appel thought leadership coach Con uence Consulting International innovator strategist assess target 1 Vision: What’s the desired future outcome? 2 Assess: What are your current capacities? create 3 Target: Who are you targeting and why? vision 4 Create: What can you combine to strengthen the original concept? 5 Relate: Who are your key influencers? book development 6 Organize: How best to scope, structure, and organize content? relate 7 Launch: What are your best channels? launch organize networker publishing consultant developmental editor, storyteller past clients “ If you could grow your business by publishing a great book, there is no better professional you could retain to get the job done. Liz is truly a business growth strategist ” and consultant. Mark Faust “ Principal, Echelon Management International. When it comes to thought leadership and the production of great books there’s nobody better than Liz….she gets my full personal recommen- ” Sco dation as a professional speaker, and she’s worth every cent! Ingram Founder & CEO, NetworkInAustin 1988-96 2011-12 1999 2000 2001 2004 2005 2006 2007 2008 2009 2010 1992-94 www.drlizalexander.com