Assessment software enables a wide variety of test creation possibilities to suit nearly every purpose.

1. Slide 1
Title
Designing
Surveys with an
Easy Test
Creator

2. Slide 2
Title
Overview
1. The Significance of Online Surveys
2. Striving for Survey Simplicity
3. Organizing your Survey with an Online Test Generator
Source: Test Generator – Designing Surveys with an Easy Test Creator

3. Slide 3
Title
1. The Significance of Online Surveys
• Exam
crea)on
so-ware
enables
a
wide
variety
of
test
crea)on
possibili)es
to
suit
nearly
every
purpose.
• Designing
online
surveys
involves
a
unique
process
of
crea)on,
demanding
special
strategic
considera)on
to
retrieve
responses
that
provide
relevant,
ac)onable
feedback.
• Great
surveys
are
clear,
concise
and
reliable
-­‐
focused
on
achieving
specific
goals
and
demonstra)ng
respect
to
the
target
audience's
)me
and
effort,
whose
par)cipa)on
is
o-en
voluntary.
Source: Test Generator – Designing Surveys with an Easy Test Creator

4. Slide 4
Title
1. The Significance of Online Surveys
• Organiza)ons
use
surveys
for
many
reasons,
including:
Ø Measuring
the
impact
of
marke)ng
campaigns
Ø Revealing
customer
opinion
Ø Determining
employee
sa)sfac)on.
• Before
crea)ng
an
online
test,
it’s
important
to
understand
your
research
goals
and
how
a
survey
can
help
solve
your
challenge.
• Knowing
who
you'd
like
to
take
your
survey
will
guide
the
language
and
length
that
yields
op)mal
results.
Source: Test Generator – Designing Surveys with an Easy Test Creator

5. Slide 5
Title
2. Striving for Survey Simplicity
• The
best
surveys
u)lize
these
main
principles:
Ø Clarity
Ø Fairness
Ø Consistency
• Limit
your
content
when
crea)ng
an
online
test
-­‐
the
longer
the
survey,
the
less
likely
par)cipants
will
be
willing
to
complete
it.
• Short,
focused
surveys
deliver
beRer
quality
and
quan)ty
of
responses
-­‐
five
minutes
or
less
to
complete
is
generally
ideal.
Source: Test Generator – Designing Surveys with an Easy Test Creator

6. Slide 6
Title
2. Striving for Survey Simplicity
• Each
ques)on
should
be
brief
and
focused
on
a
single
objec)ve.
• Avoid
leading
ques)ons
that
force
respondents
to
fully
agree
or
disagree
with
statements.
• Strive
for
closed
ques)ons
whenever
possible,
providing
specific
choices
for
easier
results
analysis
using
your
easy
test
creator.
Ø You
may
choose
open-­‐ended
ques)ons,
but
this
requires
more
)me
to
analyze
responses.
Ø It's
preferable
to
use
ra)ng
scales
consistently
to
measure
the
direc)on
and
intensity
of
opinions.
Source: Test Generator – Designing Surveys with an Easy Test Creator

7. Slide 7
Title
3. Organizing your Survey with an
Online Test Generator
• Begin
your
survey
with
a
short
introduc)on
and
follow
a
logical
ques)on
order,
placing
easier,
broad-­‐based
ques)ons
earlier
before
advancing
to
more
poten)ally
sensi)ve
or
personal
ques)ons.
Ø Respondents
will
be
more
likely
to
answer
unexpected
ques)ons
if
they
understand
the
reasoning
behind
it.
• Avoid
irrelevant
ques)ons
that
might
frustrate
your
survey
takers.
• Rou)ng
technology
and
responsive
logic
in
exam
creator
so-ware
can
enable
par)cipants
to
skip
ques)ons
if
necessary.
Source: Test Generator – Designing Surveys with an Easy Test Creator

8. Slide 8
Title
3. Organizing your Survey with an
Online Test Generator
• Group
similar
ques)ons
together
to
enable
quick
answering.
• Place
contact
informa)on
at
the
end
when
par)cipants
have
essen)ally
commiRed
to
comple)ng
the
ques)onnaire,
providing
reassurance
that
their
data
will
be
kept
secure
and
not
shared
with
third
par)es.
• Improve
your
response
rate
by
including
a
short
introductory
email,
an
incen)ve
like
a
raffle
draw
for
a
prize,
and
present
it
appealingly
using
your
free
test
generator.
Source: Test Generator – Designing Surveys with an Easy Test Creator

9. Slide 9
Title
Questions?
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