Courchevel

LOCATION
Courchevel is
located in the French Alps

Chapter 1
IL ETAIT
UNE FOIS…
COURCHEVEL
Courchevel Ski Resort - www.courchevel.com

Courchevel was the first French winter sports resort based on virgin territory
Courchevel resort was founded in 1946 as Savoie Council wished to boost tourism and make skiing accessible to the masses
From the start, Courchevel was a pioneer in terms of the ski resorts’s architecture and organisation
Over the years, Courchevel and it’s ski area expanded and updated to accommodate the greater number of international clients

1908 – 1945
THE
ORIGINS
1908
Resort’s first hotel in Saint Bon. Opened in summer then opened in winter from 1925
1920
The Saint Bonnais Ski Club was founded
1930’s
the dawn of skiing; several hotels opened in 1550 and Moriond; beginning of Ski jumping
1935
in Moriond, the first ski school (5 ski instructors)
Christmas 1945
first skii lift opened in Moriond; Foundation of the Tourist board

1946 - 1959
THE BEGINNINGS
April
Council chosed the valley of Saint-Bon (virgin territory) and projected 6 000 beds, 2 ski lifts,
1 cable car, 3 ski jumping hills and
1 golf
May
Saint-Bon Council unanomously agreed the project and sold them Tovets land to build the new resort
June
Construction work on the road to the resort and building of pylons, telephone lines and water conveyance began
October
Building of the first ski lifts
Piste signage was also put in place
November
Savoie Council named the resort
COURCHEVEL
1946, a decisive year
Savoie Council wanted to boost its area with the foundation of a ski resort

1946 - 1959
THE BEGINNINGS
1953
Hôtel des Neiges was the first 4* hotel
1947
First hotels founded on the Plateau des Tovets
1948
Courchevel Sports Club founded
1952
Launch of La Saulire cable car up to the resort’s peak. Capacity of 30 people (or 360 per hour)
1954
Emile Allais appointed technical and sports director. He started by redesigning the pistes and founded the role of ski patrollers
1959
Emile Allais bought the first snow groomer to carry out mechanical snowplow tests

1960 - 1990
BOOM AND GROWTH
1961
Creation of the Courchevel Altiport, first of its kind in the world. Regular routes established. Extensive media coverage. Courchevel gained international recognition
1971
First 3 Vallées ski pass: 1 single pass for 250km of connected pistes
1975
French President had holidays in
Courchevel
From the 60’s
The resort became fashionable and was frequented by celebrities and show business stars
1979
Courchevel hosted the Men’s Alpine Ski World Cup
Le Chabichou: first Michelin starred restaurant
1984
Biggest cable car of the world at
La Saulire
1986
Winter Olympic Games 1992 awarded to Albertville
WOG 1992
Courchevel hosted: Olympic Committee accommodation, ski jump trials and nordic combined competitions
1987
Dawn of luxury chalets (to sale and rent)
1992
Eleven 4* hotels in Courchevel, including 5 with a spa

The 2000’s
THE QUEST FOR EXCELLENCE
2009
New 5* hotel rating.
Out of eleven 5* hotels in France,
6 are in Courchevel
2003
The dawn of 4* luxury hotels.
Courchevel has 9
2006
The growth of premium chalets with hotel facilities.
Courchevel has 18
2010
Courchevel is back on the Alpine Ski World Cup circuit with successful
(20 000 spectators)
2011
Les Airelles and Cheval Blanc hotels join the highly exclusive club of the new French 5*Palace rating

Chapter 2
COURCHEVEL TODAY

International Courchevel airport is plowing all the winter season (unique in Europe)

Courchevel
Courchevel Le Praz
Courchevel Moriond
Courchevel Village
Summit : 2738 m
Ski Bus
Gondola
Villages connected
by gondola lifts and free shuttles
Courchevel Saint Bon

The world's
largest ski area:
Les 3 Vallées
600 km
of interconnected
ski runs

Slopes
perfectly prepared and groomed
every night
Beginner’s areas
Fun areas like Family Park (Boardercross
Big air bag
Rails)
And ever…
Ski in / Ski out resort with return by easy slopes

The largest
ski school
in the world :
1 000
ski instructors
12 languages
are spoken
by the ski instructors
of Courchevel
3 kindergartens
& nursery from
18 months
Safety area
Baby ski:
Skiing from
18 months old

90 %
Ski in / Ski out
accommodation

48 HOTELS
2 *****Palace
16 *****
7 ****
15 ***
7 **
1 NC
Feels at home
hotels with
a maximum
of 80 rooms

2 of the 13
French Palaces
are in Courchevel:
Les Airelles
&
Cheval Blanc

20 Spas:
body care
treatments
for children
and adults

Chalets and
Apartments
from standard
to deluxe

Luxury chalets
Private setting
with services: Chef, Butler, Driver...

12 mountain
restaurants
with
Mont Blanc view

More than
70 restaurants
to discover the secrets
of the Savoyard and
French cuisine
7 Michelin starred restaurants
(12 stars)

Le Chabichou ☆☆
Pierre Gagnaire
pour les Airelles ☆☆
Le 1947 ☆☆
La Table du
Kilimandjaro ☆☆
Le Strato ☆☆
Le Kintessence ☆
L’Azimut ☆
Since 1979
Since 2010
Since 2010
Since 2009
Since 2011
Since 2013
Since 2010
Michel Rochedy
Pierre Gagnaire
Annick Alleno
Nicolas Sale
Jean André Charial
Nicolas Sale
François Moureaux

More than
30 pubs and bars
3 nightclubs

45 activities
like snowshoes,
cross country
skiing, sledge,
paragliding, cooking lessons, cultural visits...

More than
160 boutiques
souvenirs gifts,
ski equipments, fashion designers,
art decoration,
jewelery...

SKI
WORLD CUP
17th December 2013
BWM
Polo Tournament
30th january
to 2nd february 2014
Permanent cultural exhibition

220 events
organized each winter season

Chapter 3
KEY FIGURES OF
COURCHEVEL

15 300
professional
beds for tourists
16 900
non- professional beds
285 000
Stays during the winter
or
1 800 000
overnights
1 242 215
ski passes days sold during the winter
25%
of ski passes for 1 day
75%
Of ski passes for several days (stays)

Ski Resort
Miles/km of trails
6 days ski pass
Vail / Beaver Creek
647*
544,70 €
Zermatt-Cervinia
350
398 €
Saint Moritz Engadin
350
300,21 €
Verbier 4 Vallées
412
288,70 €
Mont Blanc Unlimited
110
266 €
Paradiski
425
277 €
Les 3 Vallées
600
267 €
Dolomiti Superski
1200*
262 €
Espace Killy
300
252,50 €
Sölden
150
246 €

(Number of beds)
Apartments and chalets
from 500 €
to 450 000 €
per week
Hotels
from 75 €
to 38 000 €
per night
RATES

60%
of foreign customers
40%
of French customers
UK
Russia and Ukraine
Belgium
Spain
Switzerland
Middle East
South of America
North of America
Germany
Netherland
…
44
different nationalities

Budget for 1 year: 94 000 000 € Including:
-Investments: 54 000 000 € in 2012 (due to the aquatic center) 32 000 000 € for a « usual year » Same level of investments than cities like Chambéry or Annecy (55 000 hbts) but for a city of 2 000 habitants
-Tourism: 2 600 000 € (for a total budget of 4 000 000 €)
INVESTMENTS
CITY HALL
The most ambitious investment plan in the Alps for the coming years: 140 000 000 € until 2019
S3V / SKI AREA
PRIVATE COMPANIES
Impossible to know the budget
Each year : new chalets and shops, refurbished hotels, chalets, appartments, shops, restaurants…
This year : 1 new 5* hotel, 1 new restaurant on the slopes

Chapter 4
COURCHEVEL
INTERNAL ORGANISATION

« GENERAL MANAGER » OF COURCHEVEL : THE MAYOR
Courchevel Sports Club
City Hall
ESF
(French ski school)
Hotels & restaurants with syndicate association
Rental &
real estate agencies
with syndicate association
Shops
with syndicate associations
S3V
ski area
Courchevel Tourism

COURCHEVEL TOURISM
Management Committee
President : the Mayor
7 municipal councilors & 7 representative professionals of Courchevel
Administrative and financial Director
A team of 29 people
(+10 during winter season)
Information
Reception
MICE
Reservations
Editions
Digital
Including
online booking
Entertainments and Events
Promotion
Presse
Administrative and accounting
Rental accommodations
Label & classification
Famille Plus Label
Tourism Quality Label
Tourism Office classification
Director

COURCHEVEL & OTHER TOURISM FRENCH INSTITUTIONS
Savoie Mont-Blanc Tourism
Departmental Tourism Office (Savoie & Haute-Savoie)
3 Vallées
Ski area association
APTV
Tarentaise area
COURCHEVEL
Rhône-Alpes Tourism
Regional Tourism Office (Rhône-Alpes)
Atout France
National Tourism Office
France Montagnes
Association of
many French ski resorts,
departmental, regional and national tourism offices, French ski areas,
and some private tourist residences brands working in French mountain market

Chapter 5
PROJECTS IN COURCHEVEL

SKI AREA AND SKI LIFTS
UNTIL 2019
140 000 000 € planned
over the next 7 years
The biggest investment plan ever realized for a ski resort in France
Goal:
improving connections
between different parts of the resort
and encouraging user circulation
Priorities:
70% of the total investment
to update the ski lifts

AQUATIC AND PLAYFUL CENTER WITH HOTEL AND RESIDENCE
OPENING IN 2015
AQUATIC & PLAYFUL CENTER 3 themes:
-Welness
-Relaxation
-Amusement (including a surf wave) Size:
-9 600 m² inside
-1 360 m² of outside pools Total budget: 63 000 000 € HT HOTEL & RESIDENCE 3* hotel of 60 rooms 4* residence of 60 rooms

TRANSFORMATION OF COURCHEVEL CENTER (LA CROISETTE AREA)
A NEW PROJECT

Thank you

Courchevel

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