1. The Apprentice (Season 4)
Episode 1 to 7
Presented By:
Tauqeer Abbas
Sufyan Ali
Zain Abid
Amir Shah

2. Episode 1
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Task: Teams had to create and promote a workout class
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for Bally Total Fitness. The team that generate with the
most revenue of profit wins.
Capital Edge project manager: Kristi
Excel project manager: Markus
Reward: Friar's Club lunch with Donald Trump.
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3. RESULTS
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Winning team: Excel
Team's profit: $527
Reason for win: Despite a lack of leadership from
Markus, Excel had a better location than Capital
Edge and focused their efforts on Bally's existing
customers, taking advantage of the captive
audience.
Losing team: Capital Edge
Team's profit: $516
Reasons for loss: Kristi's idea for the marketing
flyer was awful. The flyer that came out from the
graphic designer had read "Triple XXX
Threat", and alluded to pornography that felt like it
was a "strip club".
Fired: Melissa Holovach

4. Episode 2
Task: Teams had to create an advertising
campaign for Lamborghini cars.
 Capital Edge project manager: Marshawn
 Excel project manager: Chris
 Reward: Hockey with New York Islanders
legends and prospects.
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5. Results
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Winning team: Capital Edge
Reasons for victory:
Their campaign was very strong overall and had no significant
weaknesses
The Lamborghini executives particularly liked the fact that their
campaign conveyed the message through images and emotion
alone, without needing too much text.
They also liked their advertisement, presentation, and the video.
Losing team: Excel
Reasons for loss:
The executive felt the men wasn't as strong than the women by
having the presentation too wordy and felt that Excel had made
critical errors by making their marketing materials too verbose.
Grammatical errors were spotted on the team's printed ad
posters.
Italian on "Rebirth of Italian Intimidation" had a lowercase "i" on
their ad
Fired: Chris Valletta - for his poor leadership quality.

6. Episode: 3
Task: Excel and Capital Edge were both
given space at the Cedar Crest Village Home
in Pompton Plains, New Jersey to host a
technology expo for the senior citizens. All the
equipment was purchased at Best Buy using
the allotted Best Buy gift cards
 Capital Edge project manager: Rebecca
 Excel project manager: Randal
 Reward: Handing out toys to children at a
hospital.
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7. Results
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Winning team: Excel
Reason for victory: The men created a lot of buzz
around their expo, and focused on demonstrations
that would be easy to follow and would allow the
senior citizens to interact with the new technology.
Excel scored an average rating of 8.1 from the
attendees.
Exemption: Excel voted unanimously to have Randal
exempt from firing for Week 4.
Losing team: Capital Edge
Reasons for loss: The team was let down badly by
Jennifer W's poor organization and decoration of the
event, which looked bare and uninviting. Capital
Edge's expo was rated at 7.9 by the attendees.
Fired: Jennifer Wallen - for being the most
accountable to her team's failure due to her lacklustre

8. Episode: 4
Task: Teams had to create a new
promotional character for the Dairy Queen
Blizzard Treat.
 Capital Edge project manager: Felisha
 Excel project manager: Clay
 Reward: Playing baseball with the New York
Mets
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9. Results
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Winning team: Excel
Reasons for victory: The team incorporated both the Dairy
Queen logo and ice cream into their character. The executives
felt it should have had a little more in the way of Blizzard Treatspecific features, but the finished product was still far more
suitable than Capital Edge's effort.
Exemption: All of Excel voted for Clay to be exempt from firing in
week 5 before the reward was announced
Losing team: Capital Edge
Reasons for loss: The women team's character was overly
cartoonish and did not advertise the Dairy Queen or Blizzard
Treat brand at all.
The executives felt that Capital Edge had misunderstood Dairy
Queen's target market, as their target was teenagers and young
adults, whereas Capital Edge's character seemed to be aimed at
children.
Fired: Toral Mehta - for making an excessive amount of excuses
as to why she hadn't stepped up in any regard to the task and
being a generally ineffective force in team

10. Episode: 5
Task: The teams had to design a parade
float in order to advertise for the
upcoming release of the film Zathura.
The winning float would be chosen by
the film's director, Jon Favreau, and a
Sony Pictures executive.
 Capital Edge project manager:
Jennifer M.
 Excel project manager: Brian
 Reward: A Recording Session with
Wyclef Jean where the men recorded a
song called "Rubble Man".
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11. Results
Winning team: Excel (Brian exempted)
Reason for victory: Despite Brian giving an awful
presentation to Favreau and the Sony executive, their float
was well-built and made strong use of the Zathura
branding, even having an audio clip of the correct
pronunciation to ensure that the film's name would be
remembered by people who saw the float.
 Losing team: Capital Edge
 Reason for loss: Capital Edge's float was built to a far
lower quality than their rivals' effort, most notably suffering
from totally inconsistent scaling and the film's logo being
placed too high up. Jennifer M. mispronounced Zathura
(calling it "Zenthura") several times during the
presentation, which gave the executives a very bad
impression of Jennifer's team.
 Fired: Kristi Caudell - for being the originator of Capital
Edge's unsuccessful concept, and for being too controlling
and disrupting the team's dynamic
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12. Episode: 6
Task: The team were tasked to promote an
interactive sales event based on a sport the
team chooses.
 The winning team will be determined as to
who generates the highest percentage
increase in revenue of sales.
 Capital Edge chose golf and Excel chose
baseball.
 Capital Edge project manager: Alla
 Excel project manager: Josh
 Reward: Taking a private jet to Montauk for
a fishing trip and seafood dinner on the
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13. Results
Winning team: Capital Edge (Alla exempt)
Reasons for victory: Every member of the team
focused on sales, rather than gimmicks. Capital Edge
also created a mini golf course for children, to
entertain them while their parents shopped. The result
was a 74% increase in sales.
 Losing team: Excel
 Reasons for loss: Excel did not have any sales point.
Josh, James, Mark, and Jennifer M. dropped the ball.
They were doing nothing but marketing instead of
selling the products. James also wasted time and
resources by a batting cage that took up most of the
shop floor and didn't leave any room to display the
products. The only strong sellers on the team were
Brian, Rebecca, and Marshawn. This resulted in Excel
making sales drop 34% below average. Excel lost by a
108% margin; at the time this was the worst defeat in
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14. Fired: All four of them are fired for the largest
loss ever in the history of The
Apprentice, plus the following reasons:
 Josh Shaw - for having a terrible leadership
quality
 Jennifer Murphy - for not delivering her
promises, inability to take
responsibility, losing her control, acting
disrespectful towards Trump and his advisors
plus too many excuses.
 James Dillon - for building a batting cage
which forced merchandise away from the
display
 Mark Lamkin - for not selling anything
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15. Episode: 7
Project: The teams had to promote a new
class for the Learning Annex. Capital Edge
chose Sex in the Workplace and Excel chose
Stand Out to Hit the Mark.
 Capital Edge project manager: Adam
 Excel project manager: Randal (Excel took
him back from Capital Edge)
 Reward: A shopping spree at Michael Kors.
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16. Results
Winning team: Excel (Randal exempted)
Reasons for victory: Despite the subject not being
exciting, Excel was very optimistic in their presentation
which created a lot of positive feedback
 Losing team: Capital Edge
 Reasons for loss:
 The team had a terrible presentation and Clay
offended the guests by making offensive
comments, which ruined the class.
 The team was criticized for having no agenda, no flowideas, poor presentation, and for being boring.
 Fired: Markus Garrison- for having contributed very
little throughout the process, for not doing anything in
the presentation, and for talking too much while not
even having a point.
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