5 tips on how to benefit from the Competitive analysis reports at TrueSocialMetrics.com: - Compare the performance of the accounts. - Analyze the Best and Worst content for posts ideas. - Analyze the Posting Density to find an optimal posting strategy. - Compare the Followers Quality. - Use Competitors lists to analyze account in different contexts.

1. TrueSocialMetrics
5 tips on how to benefit from the
Competitive Analysis

2. How to do a Competitive Analysis
1. Compare the general Performance.
2. Analyze Best and Worst content.
3. Compare the Content Quality.
4. Compare the Followers Quality.
5. Use Competitors Lists.

3. In this example, we can analyze DoubleTree Amsterdam hotel in the context of 5 different groups
of hotels:
1) Amsterdam Competitors.
2) All Hilton Group hotels in Amsterdam.
3) Which DoubleTree hotel is the best in Western Europe
4) Which DoubleTree hotel is the best in Europe
5) Which DoubleTree hotel is the best among Europe hotels located in capital cities.
How to do a Competitive Analysis
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4. In this example, we can analyze DoubleTree Amsterdam hotel in the context of 5 different groups
of hotels:
1) Amsterdam Competitors.
2) All Hilton Group hotels in Amsterdam.
3) Which DoubleTree hotel is the best in Western Europe
4) Which DoubleTree hotel is the best in Europe
5) Which DoubleTree hotel is the best among Europe hotels located in capital cities.
1. Compare general Performance
Use Relative metrics to accurately compare several accounts with different numbers of
Followers. By default, Relative metrics show the activity per 1000 Followers (you can select
by how many).
Use Relative Metrics report for a quick snapshot and comparison in %;
Relative Trend report for historical changes overview;
and Leaderboard report for a convenient instant comparison.

5. In this example, we can analyze DoubleTree Amsterdam hotel in the context of 5 different groups
of hotels:
1) Amsterdam Competitors.
2) All Hilton Group hotels in Amsterdam.
3) Which DoubleTree hotel is the best in Western Europe
4) Which DoubleTree hotel is the best in Europe
5) Which DoubleTree hotel is the best among Europe hotels located in capital cities.
2. Analyze Best and Worst content
Use Post report to analyze your competitors' Best/Worst posts and compare with your own
content strategy. Borrow great posts ideas from your rivals and get insights how to engage
your followers more.
Read the full case study: Luxury brands on Facebook: Analyzing best and worst content

6. In this example, we can analyze DoubleTree Amsterdam hotel in the context of 5 different groups
of hotels:
1) Amsterdam Competitors.
2) All Hilton Group hotels in Amsterdam.
3) Which DoubleTree hotel is the best in Western Europe
4) Which DoubleTree hotel is the best in Europe
5) Which DoubleTree hotel is the best among Europe hotels located in capital cities.
3. Compare Posting Density
Use Posting Density matrix Analyze the effectiveness of your Posting Density compared
to competitors. Is your brand a chatterbox: posting too much with no one listening; or is it
true orator: a word aptly spoken is like apples of gold.
In this example, Chanel and Louis Vuitton are true orators. Posting 3 and 2 times less than
Burberry they managed to get 30% and 70% higher Engagement respectively. Which means they
are spending less resources on content creation but are still getting more attention.
Read the full case study: Luxury brands on Facebook: Analyzing best and worst content

7. In this example, we can analyze DoubleTree Amsterdam hotel in the context of 5 different groups
of hotels:
1) Amsterdam Competitors.
2) All Hilton Group hotels in Amsterdam.
3) Which DoubleTree hotel is the best in Western Europe
4) Which DoubleTree hotel is the best in Europe
5) Which DoubleTree hotel is the best among Europe hotels located in capital cities.
4. Compare Followers Quality
Use Engagement matrix to find out how active are your followers compared to
competitors' fans. Are they just a small pack of inactive acquaintances or are they super
engaged innumerous tribes.
In this example, Burberry, Chanel and Louis Vuitton have active ‘Tribes’ of Followers. While Gucci
has a huge ‘Crowd’ of less active fans - with 9% more followers than Chanel has, Gucci received
50% less engagement than Chanel. Maybe Gucci should improve their content strategy by posting
more engaging content, adjusting their posting time according to the time when followers are the
most active, or improving their followers’ acquisition strategy.
Read the full case study: Luxury brands on Facebook: Analyzing best and worst content

8. In this example, we can analyze DoubleTree Amsterdam hotel in the context of 5 different groups
of hotels:
1) Amsterdam Competitors.
2) All Hilton Group hotels in Amsterdam.
3) Which DoubleTree hotel is the best in Western Europe
4) Which DoubleTree hotel is the best in Europe
5) Which DoubleTree hotel is the best among Europe hotels located in capital cities.
5. Use Competitors lists
Group accounts with Competitors lists to easily compare different clusters of brands and
analyze your account in different contexts.
You can group accounts based on: geographical location, brand, type of business (e.g. Franchised
restaurants or Owned restaurants), type of product/service (e.g. Full service hotels or Select service
hotels) etc.
For example, we can analyze DoubleTree Amsterdam hotel in the context of 5 different groups of hotels,
using 5 Competitors lists:
1) DoubleTree-Amsterdam-Competitors: Is it better than it’s Competitors in Amsterdam?
2) Amsterdam-Hilton-Hotels: Is it better than other hotels of Hilton Group in Amsterdam?
3) DoubleTree-Europe: How it’s performing compared to other DoubleTree hotels in Western
Europe?
4) DoubleTree-Western-Europe: How it’s performing compared to other DoubleTree hotels in a
whole Europe?
5) DoubleTree-Europe-capitals: How it’s performing compared to other Europe DoubleTree hotels
located in capital cities?
Read the full case study: DoubleTree Hotels on Facebook: Benchmarking from fellow-brands

9. In this example, we can analyze DoubleTree Amsterdam hotel in the context of 5 different groups
of hotels:
1) Amsterdam Competitors.
2) All Hilton Group hotels in Amsterdam.
3) Which DoubleTree hotel is the best in Western Europe
4) Which DoubleTree hotel is the best in Europe
5) Which DoubleTree hotel is the best among Europe hotels located in capital cities.
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