What’s the future of social? Will you still be doing the job you’re doing now in five years? How will the role of social media change within companies? These are just a few of the questions we asked you during our survey. Our intent was to find out what you – social media and community managers, market researchers, PR executives, digital marketers and many more – see as the upcoming trends in social media and which challenges you face in your everyday work. Here’s what we found out! We’ve split our respondents into three distinctive categories, based on their level of experience in the digital industry: “The age of innocence” – “newbies” have been working in the field for up to a year “The age of disillusionment” – mid-level with one to up to five years of experience “The age of enlightenment” – those who can look back on more than 5 years of experience

1. THE 3 PHASES IN THE LIFE OF A
DIGITAL MARKETER
43%
THEY ARE ALLOTTED
UP TO
25%
OF TOTAL MARKETING
BUDGET FOR SOCIAL
40%VALUE
WEBSITE TRAFFIC
& CONTENT VIRALITY
LOVE THEIR JOB AND WOULDN’T TRADE
IT FOR ANYTHING ELSE IN THE WORLD
12% STILL HAVE NO
BUDGET FOR SOCIAL MEDIA
AND DO NOT PLAN TO
INVEST IN SOCIAL MEDIA
THIS YEAR 38%MEASURE THEIR
PERFORMANCE WITH
CONTENT VIRALITY
Results from 209 respondents of a survey titled
“The state of social media & marketing” launched
in October 2014 and brought to you by social media
intelligence company Talkwalker.
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40%INTEND TO KEEP THEIR JOB FOR ANOTHER 5 YEARS
46%HAVE
NO BUDGET
FOR SOCIAL MEDIA
BUT EXPECT THAT TO
CHANGE IN THE
COMING YEAR 14%HAVENOPLANS
TO INVEST IN SOCIAL
*
*
* *
*
*
ROI IS IN THE TOP 3
METRICS FOR SUCCESS
THE AGE OF INNOCENCE
THE AGE OF DISILLUSIONMENT
THE AGE OF ENLIGHTENMENT
36% ARE UNLIKELY TO STAY IN THEIR CURRENT JOB FOR OVER 5 YEARS
39%CARE MOST
ABOUT HOW MANY
PEOPLE VISIT
THEIR WEBSITE
CREATING GOOD CONTENT IS KEY