In this segment of Social Media Matters we created a case study using Rite Aid as an example of a company that is using one area of social media the right way. We show you what they are doing and how that works for any business and why you need to see this presentation.

1. TTC Media Social Media Issues Segment 6 Case Study: Rite Aid What This Company Is Doing Right And What You Need To Know About It.

2. TTC Media In an earlier segment, we showed you what Rite Aid was doing wrong and what they are not watching out for that is hurting them. In this segment we will show you what they are doing right and why you need to pay close attention to them along these lines.

3. TTC Media We took a number of screen shots to show you what Rite Aid is doing right and why you need to pay close attention to them. You do not have to like them to appreciate what they are doing, but they sure are going to make you say, WOW!

4. TTC Media So let's begin to explore the incredible job this company is doing shall we? Pay close attention to the screen shots.

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6. TTC Media You may want to go back and look at the screen print again. On Facebook, you see that Rite Aid requires you to become a fan first before you can see the special deals they are offering. A very smart move. It forces you to like them to get in on the Special offers. Very smart marketing.

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8. TTC Media Look at the left hand column of that last screen shot. Notice that Rite Aid has spent a great deal of money creating cartoon characters as part of their image. Very impressive. They also are using their company logo and have built the Christmas season around the logo.

9. TTC Media Rite Aid is also promoting an entire season selling campaign with flair. This is all very powerful. Rite Aid is doing everything right and we are still not done showing you all the incredible work they have put into this campaign.

10. TTC Media Take a look at this section. This is a survey poll getting customer feedback on various sales. Incredibly effective.

11. TTC Media What would this kind of customer feedback do for your business? Everything? Rite Aid is getting real time feedback learning what is working and what isn't. This kind of real time information is invaluable. What are you doing? Never before in history has a company been able to get this kind of informational feedback. But now everyone can.

12. TTC Media Rite Aid Videos. Not exactly an effective part of the overall campaign but a valuable effort must be pointed out.

13. TTC Media We don't want to beat up Rite Aid here on how they are using video. Video is very important in our opinion. Hosting videos on Facebook is not at all effective. They have no search value. You Tube videos show up in search engines. Facebook videos do not. Maintaining videos on Facebook is pretty much a waste of space.

14. TTC Media Rite Aid also gets feedback on their various programs and are able to redesign the programs based on customer feedback. Are you more likely to do business with a company that listens and responds to your concerns? Of course you are. Rite Aid is taking full advantage of that fact.

15. TTC Media Give people advanced notices of your upcoming sales and specials and of course they are going to follow you. Do you think this is increasing their store traffic? You bet it is.

16. TTC Media Look at those numbers. That is an incredible amount of likes. That is also an incredible amount of people talking about this company.

17. TTC Media Rite Aid is doing everything right on Facebook. As far as this aspect of social media goes, everyone can learn from this example. Rite Aid needs to look at the other social media venues and continue this type of success across all the platforms. Then you have a super powerhouse to contend with. Until then they are still missing the boat, but they do have this area down.

18. TTC Media This ends segment 6 of Social Media Issues. Segment 7 we will cover Video and the Best place to host your videos and why. Social Media Issues is a continuous running series. Stay tuned for more.

19. About Us TTC Media Is A Well Branded Social Media Concern Located In SE Virginia. We specialize in photography, Video, web commercial production Writing and publishing various Articles and news pieces, graphic Arts, digital art, social media, web Design and production, Presentations, and print production.

20. Our work is in museums, Art galleries, visitor centers, Libraries, restaurants, banks, Businesses and homes all over. Our work has been picked up By World News, The Huffington Post, The Christian Science Monitor and many more Prestigious sites. Our work Is also used in print promotions And sales flyer's. TTC Media

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24. TTC Media Consulting Are you ready to take your business to the Next level with social media? Not sure how to get there? Contact us and we will help get you to the Top level making you the powerhouse You want to become. Social media, it's not if, it's now.