Excerpts from TPN's Presentation at Future Stores East in Miami (February 2017).

1. 1
Reimagine Retail: Evolving Your In-store Experience

2. The new retail realities
There’s never been a better time to be in retail.
While our industry may seem complex and challenging, the opportunities to reimagine how we
engage with targets are endless. As brands and retailers look to create messaging and experiences
in an ever-changing climate, it’s essential to stay nimble, and be open to adapting at all times.

3. UNPREDICTABLE UNFOCUSED UNCLEAR
The customer journey is
unpredictable because there
are numerous channels influencing
what happens within the four walls.
Consumers come into stores
unfocused, so traditional tactics
aren’t as effective. They’re often
distracted by mobile devices.
Many store formats are blending,
making it unclear what retailers
are specializing in, or where to
go for certain products.
Technology is accelerating change, and our targets are always moving.

4. Customer Experience
4
Environment Systems & OperationsAssociateCustomer
Our customer-centric approach focuses on 4 aspects of retail, shopper and experience
design. Utilize these guidelines to maximize the customer journey.
The customer
is at the center
of the journey
The associate
facilitates the journey
The environment
hosts the journey
The systems &
operations make the
journey seamless

5. The
New Shopper
The Millennial Customer
Always
distracted
Value
Experience
Authenticity
over brand
More informed
than ever before
More than 50%
of millennials use
mobile devices
while in-store to
research an item
prior to purchase.
72% of
millennials prefer
to spend more money
on experiences than
on material things.
89% of millennials
trust recommendations
from friends and
family more than
claims by the brand.
63% of
Millennials want
to be the first to
share news and
information

6. EXPLORE
Retailers need to develop an experience that is truly customer-centric
Create an experience that allows
customers to explore the space
vs. searching for a specific task.
The customer should feel immersed
in the overall experience in order to
create a seamless journey.
Retailers should carve out
areas to engage the
customer while they dwell.
Social interaction should be
encouraged to create a destination
as well as a functional store.
It should always be easy to make
a purchase, and have it shipped
to its appropriate destination.
The ability to adapt for future
generations and additional customer
experiences is paramount.
IMMERSE
DWELL
SOCIALIZE
BUY
ADAPT

7. 12%
shoppers
ask opinions78%
stay longer
if they can
envision a
career path
Associate
of
Though the role of the associate is changing, human touch will
always be essential to the customer experience. We have a unique
opportunity to elevate and empower store associates by arming
them with marketing tools that leverage the latest technology to
better assist shoppers, improve their experience and ultimately
drive purchase and education.

8. Pop up & Pilot Stores:
brands like Amazon
and Birchbox don’t have
traditional bricks & mortar
stores. Instead, they’ve
adapted by utilizing pop-ups
and pilot stores to
showcase merchandise
Creations & Collaborations:
brands come together in
unlikely partnerships to
create unique experiences
Environment
Flagship Stores:
large experiential
stores created for
optimal customer
experience and
engagement
Evolving in-store
experiences:
Traditional stores are
updating their traditional
tactics to elevate the
customer experience.
McDonalds utilizes digital
menu boards & order takers.
Rebecca Minkoff utilizes
digital dressing mirrors

9. 31%
of shoppers prefer
self checkout
Operations
of customers are
willing to share
data if there is a
benefit in store
56%
All aspects of technology, operations and platforms
should work together to provide a seamless shopping
experience and deliver better on personalized
experiences and opportunities in store

10. Integrate
the technology
and systems
Immerse
in the environment
Empower
the associates
Inspire
the customer

11. 11
AboutTPNIt’s time to Reimagine Retail.
We understand the shift in shopper behavior. Retail is a multi-channel environment and our targets often
live in more than one at a time. Today, the brands that win create fully integrated experiences in and out
of store—because the buy can happen anywhere, any time.

12. Retail Marketing That Delivers Commerce with Imagination
Shopper Marketing exists at the intersection of the brand, retailer and the target audience.
Your shopper constantly moves in and out of four basic Retail Modes—consumer, shopper, buyer, and influencer. For us, shopper marketing
is the practice of deconstructing each shopper mode and using insights and creative solutions around shopper mindsets, behaviors and
surroundings to trigger the buy.
In addition to the role we play as Shopper Marketing AOR for leading CPG companies such as PepsiCo, BIMBO Bakeries and The Clorox
Company, we played an instrumental role in building and establishing Shopper Marketing practices at both Safeway and The Hershey Company.
Our capabilities include; insights development, strategy and activation to affect shopper preparation, exploration, education and selection
before, during, and after a digital or physical transaction. We also specialize in key retailer proprietary strategy, programs and materials to
address customer marketing, sales force, and associate and shopper activation.
Our unique tools, diverse skill sets and agency commitment to thought leadership has propelled this discipline to be known as one of the
best in the industry.
Sharon Love
CEO, TPN

13. SELECTED CLIENTS
Full Service
Global Offices
0
SELECTED WORK
SERVICES INCLUDE
Consumer Marketing & Promotions
Shopper Marketing
Digital Marketing & Distributed Commerce
Retail Technology & Innovation Brand
Experience Design
Convergence
Years of
Service
32
Employees
1
Front of offer pass Back of offer pass Stacked in-wallet
13 5

14. 14
For more information about this presentation or to discover how TPN
can partner with your company, please contact us at the below.
Tracy Faloon
Chief of Client Integration
tracy_faloon@tpnretail.com
Amy Lanzi
Managing Director
amy_lanzi@tpnretail.com
John Elliott
Director, Business Development
john_elliott@tpnretail.com

15. 15
ThankYou