The art of storytelling has become more important than ever before to connect with consumers and create meaning. Social media requires brands to tell their story or get lost in the noise. Billie Goldman is a pioneer in the brand storytelling landscape, winning an Emmy for her work on a series of films including The Beauty Inside and The Power Inside. Billie will be discussing the campaign’s HUGE success and the key factors to be considered when telling a compelling brand story on social media.

1. Intel Confidential — Do Not Forward
Storytelling Panel: Social Film
Billie Goldman
Billie Goldman
Partner Marketing
Twitter: @billietgoldman
LinkedIn: www.linkedin.com/billiegoldman

2. Social Film: Blockbuster, Hollywood
quality movie mashed up with social
networking, allowing the audience the
opportunity to be in the film, interact
with the characters from the film and
help steer the direction of the film.
www.insidefilms.com

3. www.insidefilms.com

4. www.insidefilms.com
‣ 50M views worldwide
‣ Ad Age Viral Video Chart - 2
weeks in a row
‣ 53K Facebook likes
‣ 4K Twitter followers
‣ 163 original articles in the US
‣ 70M views worldwide
‣ Ad Age Viral Video Chart - 10 weeks in
a row!
‣ 94K Facebook likes
‣ 8K Twitter followers
‣ 298 original articles worldwide
‣ 74M views worldwide
‣ Ad Age Viral Video Chart - 8 times, 4 at
the #1 spot
‣ 194K Facebook likes
‣ 7.5K Twitter followers
‣ 523 original articles worldwide
‣ Over 2 hours of broadcast coverage