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“Inspiring each
other to reach
what we feared
was impossible”
- Huffington Post
- Wahington Post
- Gawker.com
One Program does NOT fit all
Beginner Program - Jump Start
?
Strategy:
Demonstrate that Crossfit
Portland is more than the
negative perception of
CrossFit by using inspiring
stories.
Member Advocacy Program
Tami
- Gym Member
- Mid 40’s
- Executive at
Frito-Lay
- Vocal about
Crossfit Portland
on Facebook
http://youtu.be/A1Xd43TuBo8
Elizabeth - Hears about
CrossFit
Portland from
Tami
- Mid 30’s
- Working
professional
- Owns a home
- Athletic
background
...
You would think members share their
achievements naturally all the time…
Only 1 % do!
Imagine if we
could get 5%
Member Focused Content
Website
traffic from
social
Engagement
on social
channels
Jump Start
Conversions
Key Performance Indicators
Elizabeth
#SoMeAwards 2014: Digital Student Marketer of the Year Presentation by Jessica Chang
#SoMeAwards 2014: Digital Student Marketer of the Year Presentation by Jessica Chang
#SoMeAwards 2014: Digital Student Marketer of the Year Presentation by Jessica Chang
#SoMeAwards 2014: Digital Student Marketer of the Year Presentation by Jessica Chang
#SoMeAwards 2014: Digital Student Marketer of the Year Presentation by Jessica Chang
#SoMeAwards 2014: Digital Student Marketer of the Year Presentation by Jessica Chang
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TMMPDX.COM scholarship winner, Jessica Chang, was named the 2014 Digital Student Marketer of the Year during the SoMe Social Media awards. This is her award winning digital media strategy for CrossFit Portland. Great job Jessica!

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#SoMeAwards 2014: Digital Student Marketer of the Year Presentation by Jessica Chang

  1. 1. “Inspiring each other to reach what we feared was impossible”
  2. 2. - Huffington Post - Wahington Post - Gawker.com
  3. 3. One Program does NOT fit all
  4. 4. Beginner Program - Jump Start ?
  5. 5. Strategy: Demonstrate that Crossfit Portland is more than the negative perception of CrossFit by using inspiring stories.
  6. 6. Member Advocacy Program
  7. 7. Tami - Gym Member - Mid 40’s - Executive at Frito-Lay - Vocal about Crossfit Portland on Facebook
  8. 8. http://youtu.be/A1Xd43TuBo8
  9. 9. Elizabeth - Hears about CrossFit Portland from Tami - Mid 30’s - Working professional - Owns a home - Athletic background (blackbelt in Taekwondo)
  10. 10. You would think members share their achievements naturally all the time… Only 1 % do! Imagine if we could get 5%
  11. 11. Member Focused Content
  12. 12. Website traffic from social Engagement on social channels Jump Start Conversions Key Performance Indicators
  13. 13. Elizabeth

TMMPDX.COM scholarship winner, Jessica Chang, was named the 2014 Digital Student Marketer of the Year during the SoMe Social Media awards. This is her award winning digital media strategy for CrossFit Portland. Great job Jessica!

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