By Marta Marsé, presented at the 19th TCI Global Conference, Eindhoven, 2016.

1. Titel presentatie
[Naam, organisatienaam]
Working Day - Track: Academic Track
Cluster Evaluation
Marta Marsé Vidri
Towards well-being evaluation
through macrotrends

2. Towards well-being evaluation
through macrotrends
Marta Marsé Vidri
TCI 2016 Global Changes
Academic Track
Eindhoven, 10th october 2016

3. Cluster Evaluation challenges: possibilities to measure the
cluster impact on new dimensions aligned to macrotrends
Source: own
2. Beyond GDP indicators: social + ecological aspects
+ Well-being: New paradigm
1. The Human Element

4. Beyond GDP: to question progress
Is GDP measuring happiness?

5. Source: “World happiness report”, Canada
Negative cross-country correlation between average rates of growth of per
capita GDP and yearly changes in life satisfaction (data 1975-2005 )

6. Evolution of indicators related to progress
Source: own elaboration. More info in my Shared Value article
1920 1930 1960
GDP (1934) –
Simon Kuznets
GNHI (1976)
Gross National
Happiness Index Butan
IEW (1972)
Index of Economic
Welfare
IBES (1989)
Index of Sustainable
Economic Welfare
1990
HDI (1990)
Human Development
Index - UNDP
GPI (1995)
Genuine Progress
Indicator
GDI (1995)
Gender Development
Index - UNDP
GII (2010)
Gender Inequality
Index - UNDP
Better life index
(2011)
OECD
2000 2010
HPI (1998)
Human Poverty
Index - UNDP
MPI (2010)
Multidimensional
Poverty Index -
UNDP
SPI (2013)
Social Progress
Index- Social
Progress Imperative
Happy Planet
Index (2006)
New Economics
Foundation
PQLI (1979)
Physical Quality of
Life Index - David
Morris
QLI (1995)
Quality of Life
Index - Ed Diener
SHI (1986)
Social Health Index
Marc Miringof
EWI (1998)
Economic Well-being
Index - Lars Osberg
and Andrew Sharpe
Material stage
Economic indicators
Social stage
Economic + social indicators
Global stage
Economic + social + environmental indicators

7. Social progress Index is based on The Gross National Happiness Index - Butan
Source: Social Progress Imperative Network

8. Social Progress Index (2013)
Social Progress Index (SPI)
Foundations of wellbeing
Nutrition and basic medical care
• Undernourishment
• Deep of food deficit
• Maternal mortality rate
• Child mortality rate
• Deaths from infectious diseases
Water and sanitation
• Access to piped water
• Rural access to improved water source
• Access to improved sanitation facilities
Shelter
• Availability of affordable housing
• Access to electricity
• Quality of electricity supply
• Household air polution attributable deaths
Personal safety
• Homicide rate
• Level of violent crime
• Perceived criminality
• Political terror
• Traffic deaths
Access to basic knoledge
• Adult literacy rate
• Primary school enrollment
• Lower secondary school enrollment
• Upper secondary school enrollment
• Gender parity in secondary enrollment
Access to information and communications
• Mobile telephone subscriptions
• Internet users
• Press freedom index
Health and wellness
• Life expectancy
• Premature deaths from non-communicated
diseases
• Obesity rate
• Outdoor air pollution attributable deaths
• Suicide rate
Ecosystem sustainability
• Greenhouse gas emissions
• Water withdrawals as a percentage of
resources
• Biodiversity and habitat
Personal rights
• Political rights
• Freedom of speech
• Freedom of assembly/association
• Freedom of movement
• Private property rights
Personal freedom and choice
• Freedom over life choices
• Freedom of religion
• Early marriage
• Satisfied demand for contraception
• Corruption
Tolerance and inclusion
• Tolerance for immigrants
• Tolerance for homosexuals
• Discrimination and violence minorities
• Religious tolerance
• Community safety net
Access to advanced education
• Years of tertiary schooling
• Women’s average years in school
• Inequality in the attainment of education
• Globally ranked universities
Basi human needs Opportunity
Sorce: own compilation based on http://www.socialprogressimperative.org

9. Why a Well-being evaluation (Beyond GDP)?
What is happening?

10. Video

11. Scenarios 8 Intercluster
Macrotrends 2016
From Scenarios to intercluster Macrotrends 2016

12. PROSPECTIVE
SCENARIOS
Unequal
growth
The Scenarios
An
overflown
planet
Aging
population
An even
more urban
world
Resources
are under
pressure
Invasion of
technology
Social
consciousness
Multi-
dimensional
thinking

13. Source: Kjaer
THE EVOLUTION OF CONSCIOUSNESS
The evolution of society, consciousness, consumption and organizations is simultaneous
We are entering a new era where value sets are shifting

14. THE EVOLUTION OF CONSCIOUSNESS
Source: Kjaer Global

15. Left side: factual and tangible dimensions of our thoughts.
Logical knowledge, analysing ability and language
comprehension. Long-term vision.
Right side: intangible manifestations emerged from society.
Creativity, intuition and non-lineal thought. Short-term vision.
MULTIDIMENSIONAL THINKING

16. Multidimensional thinking: Interconnection between society, consciousness, organisations and people
Social
dimension
LEFT
Facts
Logic
Pragmatism
RIGHT
Feeling
Imagination
Chances
Scientific
dimension
Emotional
dimension
Spiritual
dimension
Filter for
macrotrends
Source: Kjaer. Own design.
More invisibleMore visible
MULTIDIMENSIONAL THINKING

17. Spiritual
Emotional
Social
Scientific
More invisible
More visible
The 4 dimensions where multidimensional thinking trends act on:
MULTIDIMENSIONAL THINKING

18. The 4 dimensions where multidimensional thinking trends act on:
from more invisible to more visible
QUALITY OF LIFE UNIVERSAL CONSCIOUSNESS
WELL-BEING MEANINGFUL EXPERIENCES
CONSCIOUS ORGANIZATIONSCOMMUNICATION TRIBE’S PATCHWORK
MAKE A BETTER WORLD
Spiritual
Emotional
Social
Scientific
“Good life”
Mindfulness
Search for happiness
Universal values
“Enoughism”
We are one
Leadership with purpose
Turbulent Markets at
risk
Economies at risk
Innovation hubs
New Models
Collaborative consumption
Inclusive design
Holistic vision
Meaningful consumption
Social entrepreneurship
Good causes
We live in a unique planet
TECNOLOGY ECONOMY POLITICS ECOLOGY
Internet of Things
Bio-revolution
Smart Cities
Active leisure
Food culture
Alternative treatments
Health=Wealth
Health challenges
Total transparency
Public policies
Climate change
Biodiversity
Urbanization
Alternative energy
An overflown planet
Global citizens
Ageless society
Redefinition of family
Digital natives
Creative class
Women’s
empowerment
Shared Value
Learning community
Work-life balance
Consciousness brands
Company well-being
Social dialogue
New educational
paradigm
Cloud intelligence
Media platforms

19. The 8 intercluster macrotrends 2016
Flexible zoom
to some actors
Personal wellbeing
Meaningful
consumption
Circular economy
and sustainability
Sharing the global
responsibility
Smart, digital and
technological revolution
Conscious
companies
New
entrepreneurship
and education
paradigm
Planet
Profit
People
Purpose

20. And this is not only a “Macro” approach. It is beeing developped into companies strategy
Arbejdsglaede

21. Arbejdsglaede
=
Work gladness
Work satisfaction
Well-being at work
Job satisfaction
And this is not only a “Macro” approach. It is beeing developped into companies strategy

22. • Well-being defined
as a 2020 Strategic
Priority of Schneider
And this is not only a “Macro” approach. It is beeing developped into companyies strategy

23. From the current paradigma: Money and financial revenues in the centre
Font: Unitat de Clústers d’Acció
Conclusionss

24. To a new paradigma: people-centric, sustainability and purpose paradigma
Font: Unitat de Clústers d’Acció
Conclusionss

25. Ideas for Implementation through clusters and their companies
Conclusionss
1. Can clusters promote or enhance this well-being
needs?
2. Are they already doing it?
3. How can we catch it?
4. Do clusters contribute to the well-being
achievement? In which ways?

26. Ideas for Implementation through clusters and their companies
 Since clusters are systems where tacit kowledge travels faster among
members: spread the proposal and inspiration for projects development on
sustainability and well-being.
 The use of clusters in the transition to the “new paradigma”. The use of
cluster-based regional development tools as an instrument to achieve “beyond
GDP objectives”: are they being integrated into the practice of cluster-based
economic development efforts? “Sustainability and well-being at work”
 Can clusters facilitate this new view to reinvent organisations, to devise a new
model that makes work productive, fulfilling and meaningful? Can we create
soulful workplaces – school, businesses, hospitals, públic agencies- where our
talents can blossom?
 How could cluster evaluation integrate well-being indicators as an impact by
cluster work?
 Could we add that the human element and relationships due to cluster work
enhance well-being?
Conclusionss

27. Thanks for your attention!
Marta Marsé Vidri
mmarse@gencat.cat