What is seo


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http://www.yourlocal-internetmarketing.co.uk/seo-service/ Many people hear the term Search Engine Optimization or SEO as some major buzz word that doesn’t mean anything to the average user. As an Internet user you likely hear the term and assume it somehow affects what you are reading but never really think more about it than that. For those who build websites it is an imperative, without knowing the system you cannot possibly drive appropriate traffic to your site and get the business you need without it.

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What is seo

  1. 1. Your Local Internet Marketing Internet Marketing Services www.yourlocal-internetmarketing.co.uk
  2. 2. Who Are We?• YourLocal-InternetMarketing.co.uk• We have been promoting small and medium sized businesses online since 2009.• We are focused on increasing sales and awareness for small businesses.• Since our launch, we have successfully managed web sites for over 50 local companies. www.yourlocal-internetmarketing.co.uk
  3. 3. What We Do• Web Design – Our professional team of UK web designers will make your web site stand out.• Content Creation – Our UK copywriters produce website content that will captivate visitors to your site.• SEO – We will optimize your website to attract customers to your business.• Social Media - Building credability and interacting with your customers.• Video Marketing - Creating promotional video’s for your business. www.yourlocal-internetmarketing.co.uk
  4. 4. What is SEO?• If you, like so many people, want to market yourself or drive traffic to your website, you can benefit from using search engine optimization or SEO? What is SEO? SEO is a marketing technique that is used to get information and articles about your business to the top of search engine results. The more SEO keywords your articles contain, the greater are your chances of being recognized and getting business.SEO basicsWhat is SEO? In the world of online marketing, having a basic understanding of how SEO works is the key to your success as a business. Once you’ve created a website for your business, be sure to load up that website with keywords that pertain to the product or service you provide. It may also help to sprinkle different variations of your keyword and include these words in your content or articles.
  5. 5. Repurposing for SEO• If you can, try to repurpose your articles. This means rewriting an article with different words. The repurposed article says essentially the same thing as the other articles, but it gives your business more exposure and puts more articles out on the web. You can also include links to your company’s website or sales page so that people can purchase your product or services.• By doing this, you maximize your exposure and online presence. At the end of an SEO article, you may want to include information about you, the author. This adds credibility to your content and proves that you are in fact real. That is an important thing that should also be considered about SEO.
  6. 6. Learn about SEO• SEO has been around since the early days of the internet. But it wasn’t until recent years that it became widely used as a marketing tool. If you are not a writer at heart, it may be in your best interest to hire a professional writer or agency to do the work for you.• Conclusion• So, what is SEO? SEO is a great marketing tool through which businesspeople write and publish content that is rich with keywords. Also known as search engine optimization, SEO is used by professionals in just about every field.
  7. 7. Why Internet Marketing? www.yourlocal-internetmarketing.co.uk• Traditional Marketing Tactics Becoming Less Effective.• Benefits of Internet Marketing – Targeted – Measurable – Cost-Effective – “Early Mover” Advantage Still Exists www.yourlocal-internetmarketing.co.uk
  8. 8. What is Internet Marketing? www.yourlocal-internetmarketing.co.ukKey Components1. Website Design2. Content Creation3. Search Engine Optimization4. Social Media Marketing5. Video Marketing www.yourlocal-internetmarketing.co.uk
  9. 9. Visit Us• www.yourlocal-internetmarketing.co.uk• mail@yourlocal-internetmarketing.co.uk• Facebook.com/yourlocalinternetmarketing• Twitter.com/ylocalim www.yourlocal-internetmarketing.co.uk