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I’m Suzanne Chapman 
UX Generalist / UX Dept. Manger !! 
University of Michigan Library 
500 employees 
- 125 librarians 
- 50 IT staff 
- 4 UX staff 
! 
! 
! 
! 
! 
! 
@libraryux
I <3 Librarians
! 
Librarians are: 
! 
Really smart 
Thoughtful 
Diligent 
Energetic 
Passionate 
Exhaustively thorough 
Compulsively helpful 
!
Being exhaustively 
thorough is a 
wonderful trait for: 
! 
researching in-depth 
bibliographies 
! 
creating detailed 
metadata about an 
ancient illuminated 
manuscript 
!
Being 
exhaustively 
thorough 
isn’t a 
wonderful 
trait for: 
! 
being concise
Reference Services for Alumni: 
As part of the University Library's mission to assist researchers 
with their questions regarding the collections, resources and 
services of the University of Michigan libraries, U-M alumni are 
encouraged to contact the various reference service desks for 
assistance, either in person, via phone, via email, or via instant 
message. University Library reference staff and subject 
specialists are happy to help you use our collections and 
resources. Just Ask a Librarian! If you need assistance with your 
research, please feel free to browse the library's subject-based 
guides.
Reference Services for Alumni: 
As part of the University Library's mission to assist researchers 
with their questions regarding the collections, resources and 
services of the University of Michigan libraries, U-M alumni are 
encouraged to contact the various reference service desks for 
assistance, either in person, via phone, via email, or via instant 
message. University Library reference staff and subject 
specialists are happy to help you use our collections and 
resources. Just Ask a Librarian! If you need assistance with your 
research, please feel free to browse the library's subject-based 
guides. 
Can Alumni use Reference Services? 
-Yes. See Ask a Librarian service page for options.
Traditional Library Thinking: 
Being exhaustively thorough = helping users 
http://commons.wikimedia.org/wiki/File%3AUniversity_of_Michigan_4350629840_card_catalog.jpg
Traditional Library Thinking: 
Being exhaustively thorough = helping users 
Digital Library: 
Being concise = helping users get their work done quickly 
http://commons.wikimedia.org/wiki/File%3AUniversity_of_Michigan_4350629840_card_catalog.jpg
CHEAP 
pick 
2 
FAST GOOD
SHORT short &! 
concise 
MEANINGFUL 
TRUE 
pick 
2
MEANINGFUL 
TRUE 
the whole 
truth! 
pick 
2 
(exhaustively 
thorough) SHORT
MEANINGFUL 
users 
understand 
the meaning 
(user-friendly) 
pick 
2 
TRUE SHORT
Shakespeare Selected Plays 
Published 1914 
Short 
True 
✓ 
Meaningful 
✓✓ 
Nailed it! 
Book Full Text
Shakespeare Selected Plays 
Published 1914 
Book Full Text 
Shakespeare in Love 
Published 1998 
CD Full Text
Shakespeare Selected Plays 
Published 1914 
Book Full Text 
Shakespeare in Love 
Published 1998 
CD Full Text 
Shakespeare Quarterly 
Published 1950-present 
Volumes 1-328 
Journal Full Text
Some online access 
may be available 
depending on 
copyright and 
licensing permissions 
MEANINGFUL 
Some content fully 
available online 
Some online access 
available 
TRUE SHORT
MEANINGFUL 
Full Text 
Available 
online 
TRUE SHORT
This new strategy changed the whole 
conversation because as much as we 
want to be exhaustively thorough, we are 
also compulsively helpful – seeing the 
tradeoffs helped us shift a little away from 
“true” in favor of more “meaningful.”
THANKS! 
Suzanne Chapman 
User Experience Manager 
University of Michigan Library 
! 
suzchap@umich.edu 
! 
@libraryux

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Confab HigherEd – Short, True, and Meaningful

  • 1. I’m Suzanne Chapman UX Generalist / UX Dept. Manger !! University of Michigan Library 500 employees - 125 librarians - 50 IT staff - 4 UX staff ! ! ! ! ! ! @libraryux
  • 3. ! Librarians are: ! Really smart Thoughtful Diligent Energetic Passionate Exhaustively thorough Compulsively helpful !
  • 4. Being exhaustively thorough is a wonderful trait for: ! researching in-depth bibliographies ! creating detailed metadata about an ancient illuminated manuscript !
  • 5. Being exhaustively thorough isn’t a wonderful trait for: ! being concise
  • 6. Reference Services for Alumni: As part of the University Library's mission to assist researchers with their questions regarding the collections, resources and services of the University of Michigan libraries, U-M alumni are encouraged to contact the various reference service desks for assistance, either in person, via phone, via email, or via instant message. University Library reference staff and subject specialists are happy to help you use our collections and resources. Just Ask a Librarian! If you need assistance with your research, please feel free to browse the library's subject-based guides.
  • 7. Reference Services for Alumni: As part of the University Library's mission to assist researchers with their questions regarding the collections, resources and services of the University of Michigan libraries, U-M alumni are encouraged to contact the various reference service desks for assistance, either in person, via phone, via email, or via instant message. University Library reference staff and subject specialists are happy to help you use our collections and resources. Just Ask a Librarian! If you need assistance with your research, please feel free to browse the library's subject-based guides. Can Alumni use Reference Services? -Yes. See Ask a Librarian service page for options.
  • 8. Traditional Library Thinking: Being exhaustively thorough = helping users http://commons.wikimedia.org/wiki/File%3AUniversity_of_Michigan_4350629840_card_catalog.jpg
  • 9. Traditional Library Thinking: Being exhaustively thorough = helping users Digital Library: Being concise = helping users get their work done quickly http://commons.wikimedia.org/wiki/File%3AUniversity_of_Michigan_4350629840_card_catalog.jpg
  • 10. CHEAP pick 2 FAST GOOD
  • 11. SHORT short &! concise MEANINGFUL TRUE pick 2
  • 12. MEANINGFUL TRUE the whole truth! pick 2 (exhaustively thorough) SHORT
  • 13. MEANINGFUL users understand the meaning (user-friendly) pick 2 TRUE SHORT
  • 14. Shakespeare Selected Plays Published 1914 Short True ✓ Meaningful ✓✓ Nailed it! Book Full Text
  • 15. Shakespeare Selected Plays Published 1914 Book Full Text Shakespeare in Love Published 1998 CD Full Text
  • 16. Shakespeare Selected Plays Published 1914 Book Full Text Shakespeare in Love Published 1998 CD Full Text Shakespeare Quarterly Published 1950-present Volumes 1-328 Journal Full Text
  • 17. Some online access may be available depending on copyright and licensing permissions MEANINGFUL Some content fully available online Some online access available TRUE SHORT
  • 18. MEANINGFUL Full Text Available online TRUE SHORT
  • 19. This new strategy changed the whole conversation because as much as we want to be exhaustively thorough, we are also compulsively helpful – seeing the tradeoffs helped us shift a little away from “true” in favor of more “meaningful.”
  • 20. THANKS! Suzanne Chapman User Experience Manager University of Michigan Library ! suzchap@umich.edu ! @libraryux