1. Need more convenience time
conscious right
now culture.

2. Need more convenience time conscious right now culture.
 culture) Learned sum)
Beliefs) Values) Customs) Arts)
Moral) Laws) Capabilities) Habits)
Reference Group)
 Subculture)



3.  Social status)
Values) Interests)
Values) Interests)


Pot Emotion)
Feelings)
 Reference Group)
1. direct or membership groups)
- primary groups)
- secondary groups)
2. indirect groups)
- aspirational groups)

4. - dissociative groups)

25% 2552 65%

2 1.
2.
100,000 SKUs

5. 
“ ”
30% 2552
1,305
2553
 ( Motivation) (Activated
State)
1. Advertising)
2. PR (Public Relationship)
3. Direct Marketing)
4. Sale Promotion)

6.  (Personality) (Tendencies)
(Deteming) (Reflect)
 (Emotion) (Feelings)
 Attitudes)
Lifestyles)

7. 
Overal Feeling)
Object)
Attitude)
Beliefs) Feelings)
 Lifestyle)
Activities
Interest OPinions
25%

8.  2537
 2542
Casino Group)
530
 2545
 2548
6,000 10,000
 2550
 2551
 2552 “ ”
 2553 5
 2554 42
15

9. 


10. 

11. 
80,000 100,000 SKUs
4,000 12,000 .
60% 40%

750 2,000 .
80% 20%

12. 
90% 10%



14. " ”
5

15. 
 100,000 SKUs


16. 


17. Market share

868 35,500
868 35,500
120% 13.0x
EBITDA
54


18. 
100,000
5 54
1.2%

33% 50% 41%
2542
50% 2 3 75%

19. Market size
 5
“Leader Price”
15-20%
36
Flagship
Intraday Chart

20. Competitors

2552
2552 67
2552 1
114 5

21. 6 W 1H
 Who:
 What:
 When:
 Why:
 Where: 1 15
92 108
48 60
 Who:
 How:

22. STP
, ,
 Geographic) , ,
, ,
 Demographic) ,
6 , 6-11 , 12-19 ,20-34 35-49 , 50-64 65
1-3 , 4-6 , 7-9 ,
 Psychographic)
, ,
 Behavior Toward Product)
,
, , , ,
, ,
, , , , ,
, , , , ,

23. Target market

, , ,
,

24. Positioning map

25. 4P„S
(
Product

28. (Price)
15-20 %
(Place)





29. (Promotin)
 Advertising) ,
, ,
 Direct Marketing)
 Sale Promotion)
 P.O.P. (Point-Of-
Purchase)
 Online Marketing Website
SMS

30. ( )(
BIG C)
“
”
16,000

32. 54010911002
54010911090
54010911099
54010911141
54010911159
MK 542
0902111
2 2554