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Sustainable Atwood Blogger Orientation
Sustainable Atwood Blogger Orientation
Sustainable Atwood Blogger Orientation
Sustainable Atwood Blogger Orientation
Sustainable Atwood Blogger Orientation
Sustainable Atwood Blogger Orientation
Sustainable Atwood Blogger Orientation
Sustainable Atwood Blogger Orientation
Sustainable Atwood Blogger Orientation
Sustainable Atwood Blogger Orientation
Sustainable Atwood Blogger Orientation
Sustainable Atwood Blogger Orientation
Sustainable Atwood Blogger Orientation
Sustainable Atwood Blogger Orientation
Sustainable Atwood Blogger Orientation
Sustainable Atwood Blogger Orientation
Sustainable Atwood Blogger Orientation
Sustainable Atwood Blogger Orientation
Sustainable Atwood Blogger Orientation
Sustainable Atwood Blogger Orientation
Sustainable Atwood Blogger Orientation
Sustainable Atwood Blogger Orientation
Sustainable Atwood Blogger Orientation
Sustainable Atwood Blogger Orientation
Sustainable Atwood Blogger Orientation
Sustainable Atwood Blogger Orientation
Sustainable Atwood Blogger Orientation
Sustainable Atwood Blogger Orientation
Sustainable Atwood Blogger Orientation
Sustainable Atwood Blogger Orientation
Sustainable Atwood Blogger Orientation
Sustainable Atwood Blogger Orientation
Sustainable Atwood Blogger Orientation
Sustainable Atwood Blogger Orientation
Sustainable Atwood Blogger Orientation
Sustainable Atwood Blogger Orientation
Sustainable Atwood Blogger Orientation
Sustainable Atwood Blogger Orientation
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Sustainable Atwood Blogger Orientation

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A presentation to get new bloggers for the Susttainable Atwood website up to speed on basic WordPress tasks and our rules and guidelines for blogging.

A presentation to get new bloggers for the Susttainable Atwood website up to speed on basic WordPress tasks and our rules and guidelines for blogging.

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Transcript

  • 1. Sustainable Atwood Blogger Orientation March 28, 2010
  • 2. Mea Maxima Culpa
  • 3. That Said, Here's an Outline
    • Very brief introduction to blogging
    • Basic training in WordPress tasks
      • Writing a post with text, links, images, embedded video and slides
      • Posting a calendar item
    • Guidelines and rules for Sustainable Atwood bloggers
  • 4. Back In The Day...
    • A journal was:
      • An online diary
      • Or a place for any personal writing that was regularly updated
    • A weblog or blog was:
      • A place to record interesting things on the Web found by the maintainer
    • Different uses, same technology..
      • Just chunks of text ('posts') with a timestamp and a title!
        • And an engine to make the HTML look nice
  • 5. WordPress
    • Widely-used blogging platform
    • Expertise is widespread
      • Not hard to find people to administer it
    • Documentation is freely available
      • Bookmark http://codex.wordpress.com
    • Extensions are widely available
      • We use calendar and contact form plugins
      • Can grow with our needs
  • 6. Logging In
    • Go to http://sustainableatwood.org/wp-admin
  • 7. The Dashboard
    • Everything is done from here.
  • 8. Starting A New Post
    • Click “New Post” to start writing...
  • 9. Adding Images
    • Click this button..
    • Bringing up this dialog..
  • 10. Adding Images, II
    • Wait for upload to finish; go to Gallery tab
    • Click Show next to the picture
  • 11. Adding Images, III
    • Image should appear in editing box
  • 12. Embedding Video or Slides
    • Go to Slideshare (or YouTube); get embed text
    • Paste into the HTML View of the New Post
  • 13. Setting Categories and Tags
    • On right hand side of the page..
  • 14. Reviewing and Publishing
    • “ Preview” launches a new tab showing how the page will look ( does not publish)
    • “ Publish” makes the page public at once (so make sure everything is right!)
  • 15. Editing
    • The “Edit” link under posts brings up a list of posts on the site
    • You can edit your own but not others'
  • 16. Adding Events
    • Click ' Manage Calendar '
  • 17. Adding Events, II
    • Recurrence patterns are super confusing
      • Repeats for “0”, “None”: one-time event
      • Repeats for “0”, “Weeks”: weekly event with no end date
      • Repeats for “5”, “Months”: monthly event for 5 months after the start date
  • 18. Finding Your Post Again
    • Select it from the Edit page..
    • or..
  • 19. Other Things to Notice
    • Your byline is a link
      • Clicking on it brings up a list of all your posts
    • Each tag and category (see bottom of post) is a link
      • .. bringing up a list of all posts with that tag or category
  • 20. Rules and Guidelines for Blogging on sustainableatwood.org
    • Short version (with apologies to Michael Pollan):
    • Post frequently. Not too long. Mostly words.
    • OK, that's not quite enough, so we developed a list of 16 rules. Some are just for guidance, some are pretty serious.
      • It'll be pretty obvious which is which.
  • 21. Before You Click 'Publish'
    • These are all the things to keep in mind before sending a post out into the world
  • 22. 1. Post Regularly
    • Figure out what that means and try to stick with it.
      • It might just mean 'whenever your group has an event, post an announcement before, and a report after'
      • It can mean daily, weekly, monthly.
  • 23. 2. Stay On Target
    • Make sure your posts are obviously relevant to work on sustainability in the Atwood neighborhood
    • .. and also relevant to the group or area you are responsible for
    • If it would be hard to explain why it's relevant.. it might not be.
  • 24. 3. Avoid 'Meta' Posts
    • Sometimes life gets in the way of blogging.
    • That's OK, life is more important than blogging! BUT...
    • Don't make 'placeholder' posts: “Sorry I haven't written in awhile, soon, I promise”
      • When you do post again, you can mention the hiatus briefly and then move on to the real topic
    • Do , though, make 'away' posts for planned absences: “I'll be kayaking in Antarctica for 2 months and won't have much time to write”
  • 25. 4. But Don't Shun the Personal
    • Rules 2 and 3 seem to suggest you should be All Business All The Time
    • Passion is important – try to convey why what you're writing about moves you personally
    • Connection to your day-to-day life is , too
    • And of course vision : the why as well as the what and how
  • 26. 5. Use Categories and Tags
    • Always give your post at least one category
      • … besides 'General Interest'
    • Try to use tags as well
      • And keep an eye on the frequently-used ones to avoid similar-but-not-identical tags
    • What this does:
      • Allows users to find what they're interested in
      • .. and find more of what they're interested in
      • And tracks how the site is being used
  • 27. 6. Keep In Touch With The Editors
    • (Who are: Donna and Amy)
    • If you have concerns about the wording or appropriateness of a post...
    • If you're finding categories aren't suiting your needs...
    • If there's something you want to do that WordPress isn't letting you..
    • PLEASE bring it up!
  • 28. 7. Be Sparing With Images And Video; Keep Accessibility in Mind
    • Images and video give flavor to a post
    • They can also increase loading time
    • .. and are less accessible to the hearing-impaired, or people with slow connections, or using a mobile device
    • So be sparing!
    • Always use alternative text for images
      • Transcripts for video are ideal, if possible
      • Use descriptive text for links, not “click here”
  • 29. 8. Keep Readability In Mind
    • Paragraphs should be of reasonable length
    • Use bold and italic text rather than “email markup” (*this* or _this_)
    • For longer posts, use subsections
    • Be sure to format lists
  • 30. 9. Civility Is Paramount
    • The site represents the whole group and indeed the neighborhood
    • No hate speech or swearing will be allowed
    • Discussions of politics should be as non-partisan and oriented towards issues rather than personalities or parties
    • Avoid 'shaming' posts, e.g., discussing a neighbor's waste of water
  • 31. 10. Avoid Negativity
    • Avoid griping and complaining about problems
    • If you have a gripe/complaint about something, try to dig out what your vision is beneath that gripe and speak to that.
    • Griping and complaining circumvent positive action, and create debilitating talk which greatly slows down our effect as a group
  • 32. 11. Review Before You Post
    • Look over the whole text again
    • Preview it to make sure you're happy with the layout
    • Make sure any links are working and videos or slideshows still play
  • 33. After Clicking “Publish”
    • Like plants in a garden, posts need attention after being published.
    • “ The idea is like grass. It craves light, likes crowds, thrives on crossbreeding, grows better for being stepped on.” - Ursula K. LeGuin, The Dispossessed
  • 34. 1. Keep an Eye on Comments
    • You don't need to respond to every single comment
    • But replying to the following encourages return visits and fosters community:
      • Compliments
      • Constructive criticism
      • Added information
    • Negative comments need attention too
      • Warn people who leave attacking comments
      • Severe (hateful) comments may need deleting
  • 35. 2. Avoid Deleting Posts
    • Sometimes you will end up regretting a post, or some particular choice of words...
    • It's better to avoid deleting posts, which makes people think you don't stand by what you say
      • If comments get out of hand you can close the comments section altogether
  • 36. 3. Edit Freely for Spelling/Grammar Errors
    • If you catch a spelling, layout, or grammatical error after posting, it's perfectly fine just to go back in and fix it silently, without letting anybody know
  • 37. 4. Call Out Edits for Factual Errors or Wording
    • If you change a post because the initial publication had a factual error, or because you regret a particular choice of wording, feel free to edit the post, but..
    • Add an erratum to the end, starting with “ETA” (for 'Edited To Add') to let readers know what change you have made and why
      • Example: “ETA 4/2/10: in fact Saturn is the 6 th planet. H/T to commenter Neil for pointing that out.”
  • 38. 5. Promote Tactfully
    • Do:
      • Share a link to your post on Facebook
      • Tweet about your post (see http://bit.ly for URL shortening services)
      • Use sustainableatwood.org as your 'home' URL when commenting elsewhere
    • Don't:
      • Email your whole address-book about the post
      • Comment on a related blog, pointing to your post
        • This seems harmless but is considered poor etiquette

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