Mw2008 Blog Workshop Issues


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Issues when putting together an institutional blog - delivered as part of a workshop we did at Museums and the Web 2008

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Mw2008 Blog Workshop Issues

  1. 1. the issues <ul><li>Before you get started </li></ul><ul><li>Getting started </li></ul><ul><li>Gaining momentum </li></ul><ul><li>Keeping your momentum! </li></ul><ul><li>Stopping </li></ul>
  2. 2. before you get started <ul><li>Be rigorous asking the questions: </li></ul><ul><ul><li>“ why do we want a blog?” </li></ul></ul><ul><ul><li>would it be better done some other way? </li></ul></ul><ul><ul><li>are we doing this just because we can ? </li></ul></ul><ul><ul><li>...or because someone told us to...? </li></ul></ul><ul><li>Think about developing a pilot: </li></ul><ul><ul><li>a project-based blog with limited lifetime </li></ul></ul><ul><ul><li>no / low commitment </li></ul></ul><ul><li>Be clear about ownership </li></ul><ul><li>Work at the right “radar level”... </li></ul>
  3. 3. <ul><li>Develop a policy (if this fits with your organisation) </li></ul><ul><li>Think about moderation: the BBC model is good </li></ul><ul><li>Have a workflow, preferably minimal: </li></ul><ul><ul><li>Write, check and publish  I like this one  </li></ul></ul><ul><ul><li>Write, send to colleague, check and publish </li></ul></ul><ul><ul><li>Write, circulate, sign-off, publish </li></ul></ul><ul><ul><li>Write, circulate, send to committee, wait three months, get sign-off from everyone apart from the Director who is away on holiday, spend time re-developing blogging guidelines, get sign-off from Director who says “blog? what’s that?”, publish just as you reach retirement </li></ul></ul>before you get started #2
  4. 4. getting started <ul><li>Choose your platform </li></ul><ul><li>Buy a domain name if you want.. </li></ul><ul><li>..or extend your existing one (blog. or /blog) </li></ul><ul><li>Do what you can to publicise: </li></ul><ul><ul><li>link from your main website </li></ul></ul><ul><ul><li>link to other blogs </li></ul></ul><ul><ul><li>send a newsletter </li></ul></ul><ul><ul><li>tell your friends and colleagues </li></ul></ul>
  5. 5. gaining momentum <ul><li>Participate: embed yourself in the community </li></ul><ul><ul><li>identify and follow other blogs </li></ul></ul><ul><ul><li>get a great feed reader like Google Reader </li></ul></ul><ul><li>Link, a lot , especially to other blogs </li></ul><ul><li>Comment, and use your URL when you do </li></ul><ul><li>Be fairly shameless in self-promoting: </li></ul><ul><ul><li>“ I like what you’re saying but over on our some museum blog we’ve taken a different approach..” </li></ul></ul><ul><ul><li>Spread the URL around </li></ul></ul>
  6. 6. keeping momentum <ul><li>Use your stats to support what you do </li></ul><ul><li>Use Technorati, Google Blog search, etc </li></ul><ul><li>Start to embed these in people’s lives by reporting </li></ul><ul><li>Make sure you post regularly, and with high quality: </li></ul><ul><ul><li>Don’t post because you haven’t done one in a while... </li></ul></ul><ul><ul><li>Do post because you’ve got something to say </li></ul></ul><ul><ul><li>If you’re losing momentum, maybe there’s a reason? </li></ul></ul><ul><li>Do some evaluation of your blog: ask readers </li></ul><ul><li>Look for co-authors. You may be surprised! </li></ul>
  7. 7. <ul><li>if it’s getting stale, try some alternative approaches: </li></ul><ul><li>interviews </li></ul><ul><li>podcasts </li></ul><ul><li>video or other media embedding </li></ul><ul><li>live blogging! </li></ul><ul><li>surveys or polls </li></ul><ul><li> creative, and copy other people </li></ul>keeping momentum #2
  8. 8. stopping <ul><li>develop an exit strategy </li></ul><ul><li>be very clear with your readership: if they are loyal and you have a community, then think about the impact: </li></ul><ul><ul><li>communicate how and why </li></ul></ul><ul><ul><li>talk about the successes </li></ul></ul><ul><ul><li>be positive! </li></ul></ul><ul><li>make sure (see getting started ) that you can extract all your content (if you want it!) </li></ul>
  9. 9. thanks <ul><li>any questions...? </li></ul>