About Nike Company, but informations are 2011 years.

2. CONTENTES

3. INTRODUCTION
 Type: Public (NYSE: NKE) in NASDAQ market
 Founded : January 25, 1962 as Blue Ribbon Sports
1978 as Nike, Inc.
 Founders :WilliamJ. "Bill" Bowerman Philip H. Knight
 NIKE Headquarters: Washington County, Oregon,
United States
 Area served: Global
 Key people :Philip H. Knight (Chairman) Mark Parker
(CEO &President)
 Employees: 32800 (2009), 35000(2010) ,
 Industry :Sportswear, Sports Equipment, Athletic
shoes ,Apparel ,Sports equipment Accessories
 Website: www.nike.com

4. Nike History
1962: Phillip Knight, Stanford University, Blue Ribbon
Sports
1964: William Bowerman becomes a partner by
matching Knight's investment of $500.
1965: Hires a full time employee, and annual sales
reach $2,000.
1969: It now has several stores and 20 employees;
sales are close to $300,000.
1971: Nike, capitalizing on the Greek goddess of
victory. The first Nike product sold with the new
symbol is a soccer shoe.
1976: The popularity of jogging increases revenue to
$14 million.

5. Nike History
1978: The company changes its name to Nike
1980: Nike goes public, offering 2 million shares
of stock.
1997: Feb., Stocks reaches a high of $76 per
share.
1998: Sept., Stocks tumbles to $31 per share
2003: Nike purchases Converse Inc. for $ 305
million.
2008 :Nike acquired sports appar el supplier
Umbro,
2010: Nike Future Sole Design Competition

6. Evolution of the Logo

7. FINANCIAL ANALYSIS
.
Since the adoption of long-term strategy in
2001, on an annual compounded basis, NIKE,
Inc.’s revenues and earnings per share have
grown 9% and 14%, respectively. During the
same period, return on invested capital
increased from 14% to 18%. In fiscal 2009,
deteriorating macroeconomic conditions
caused significant volatility in global financial
markets and put significant pressure on
discretionary consumer spending worldwide.

8. FINANCIAL STATEMENTS
.
16,000.00
14,000.00
12,000.00
10,000.00
8,000.00
6,000.00
4,000.00
2,000.00
0.00
NET
INCOME TOTAL
ASSETS TOTAL
LIABILITIES
TOTAL
EQUITY
2008
2009
2010

9. FINANCIAL STATEMENTS
3,500.00
3,000.00
2,500.00
2,000.00
1,500.00
1,000.00
500.00
0.00
-500.00
-1,000.00
-1,500.00
cash from
operating
cash from
investing
cash from
financing
2008 1,936.30 -489.8 -1,226.10
2009 1,736.10 -798.1 -733.9
2010 3,164.20 -1,267.50 -1,061.20
Axis Title
STATEMENT OF CASH FLOW

10. FINANCIAL ANALYSIS

11. FINANCIAL ANALYSIS

12. Restructuring Charges.
During the fourth quarter of fiscal 2009, 
executed a plan to restructure the
organization to streamline they
management structure, enhance consumer
focus, drive innovation more quickly to
market and establish a more scalable cost
structure. As a result of these actions,
reduced global workforce by approximately
5% and incurred pre-tax restructuring
charges of $195 million, primarily
consisting of cash charges related to
severance costs.

13. Goodwill, Intangible and
Other Asset Impairment
.
In the third quarter of fiscal 2009, they
recognized a $401.3 million pre-tax non-cash
impairment charge to reduce the carrying
value of Umbro’s goodwill, intangible and
other assets. Although Umbro’s financial
performance for fiscal 2009 was slightly
better than had originally expected, projected
future cash flows had fallen below the levels
expected at the time of acquisition.

14. FINANCIAL ANALYSIS

15. FINANCIAL ANALYSIS

16. INDUSTRY ANALYSIS
Sportswear, and sports accessories &
footwear industries
 Since the 2003 athletic footwear industry
has begun to enter the high-cost, high-growth
"double high" development
mode.
 In 2010, the United States athletic
apparel market become the world’s
largest Sportswear market.

17. COMPANY STRUCTURE
• Philip H. Knight
• (Chairman of the Board of Directors(
• Mark G. Parker
• (President and Chief Executive Officer(
• Charles D. Denson
• (President of the NIKE Brand (
• Jeanne P. Jackson
• (President, Direct to Consumer (
• David J. Ayre
• (Vice President, Global Human (

18. PRODUCTS
Baseball equipments Running shoe
AIR MAX T-shirts ,hoodies

19. PRODUCTS
Outfits Golf equipments
Tennis shoes and balls Footballs

20. Suray CHARIYEVA 
Instituto Polytecnico de Bragança 