2. Off Page Optimization
Off Page Optimization is process of optimizing the website for search
engines by submitting links or doing activities on other websites. It is
Also called as Link Building.
In search engine optimization, off-page optimization refers to factors that
have an effect on your Web site or Web page listing in natural search
results
Off-page SEO is the process of optimizing your web pages outside your
website by getting links back to it as the only thing you can do outside
your website is to build links back to it.
3. Forms of Link Building are:
Reciprocal link/ Link Exchange
A reciprocal link is a mutual link between two websites, to ensure mutual
traffic.
Directory Submissions
www.dmoz.org#sthash.xmutlVtt.dpuf
http://www.webworldindex.com/
Social Bookmarking
http://miniarpa.net/
http://digg.com/
5. Page Rank – Google Increases page rank according to number of back links to your webpage.
Page Rank Is important algorithm for Google as it helps Google to know the quality of page &
accordingly ranks in its SERP ―Search Engine results pages―
Back Links – How many backlinks does a page have Page Rank of Referring page – Back link
from good page rank websites helps to rank your website better
Life of Link or Age – How Old is link – It creates trust on internet and thus helps to promote your
webpage
Anchor text – do not change anchor text links once created, may reduce the importance of page
in search engine
Outgoing links –Links on your website leading to other websites. Try to minimize the number of
links that you add to your website, make sure you have equal number of back links added on
other websites
6. Off Page Optimization…Contd.
What is Link Exchange & Types
One Way Link Exchange,
Two Way link exchange,
Three Way Link Exchange
One Way Link Exchange is a process where only 1 party agrees to add a link.
For ex- X & Y, X is ready to add your link on his website and not expecting you to add his link. Sources of 1
ways links is directories, Social Bookmarking, articles websites, Own Blogs and any other source offering
your one way link.
2 Way Link Exchange – this is a process where 2 website with same business or theme link to each other by
adding there back links with keywords hyper linked. Drop email websites on Internet in similar or related
business and request them to be your link partners.
Directory Submissions - You can submit link to good directories. Just add your keyword, Backlink, description
and submit few other details. You can expect a link on those directories in 24hrs to few months. You can get
data of those directories from below link.
http://www.vmoptions.com/directory-list.php
7. Off Page Optimization…Contd.
Article Submissions – Create good articles about your product or services and then post them on top article websites.
Back link important keywords to your website and leave a link to your website as well. Counts as a good back link.
Example websites - http://ezinearticles.com/
Social Bookmarking - Sites Like Digg are famous for posting live stories or news. They have internal ranking system
called digging. Users may digg any story they like and help to increase there rank on digg. Page with highest rank
are promotes and shown on home page of digg. Social Booking is used in SEO to submitt every page of our website
on which we want rankings in search engines.
Blogging - writing or installing your own blog helps to get good traffic to your website. In fact Google Loves blogging as
it promotes discussion commenting etc.
Forums – Forums is great from Internet Marketing and search engine optimization point of View Google Loves Forums.
This is a discussion board where you can discuss about your problems related to your product or services etc.
Press releases – Quite similar to Press release of a newspaper. Write PR and post then online PR websites. However
no benefit from back link point of view. Good for branding
8. Off Page Optimization …Contd.
What is No Follow and Do Follow – "No-follow" provides a way for webmasters to tell
search engines "Don't follow links on this page" or "Don't follow this specific link.―
Originally, the no-follow attribute appeared in the page-level meta tag, and instructed search
engines not to follow (i.e., crawl) any outgoing links on the page.
For example:
<meta name="robots" content="nofollow" />
Before no-follow was used on individual links, preventing robots from following individual links
on a page required a great deal of effort (for example, redirecting the link to a URL
blocked in robots.txt). That's why the nofollow attribute value of the rel attribute was
created. This gives webmasters more granular control: instead of telling search engines
and bots not to follow any links on the page, it lets you easily instruct robots not to crawl a
specific link.
9. Off Page Optimization …Contd.
For example:
<a href="signin.php" rel="nofollow">sign in</a>
How does Google handle no-follow links?
This means that Google does not transfer PageRank or anchor text across these
links. Essentially, using no follow causes us to drop the target links from our
overall graph of the web. However, the target pages may still appear in our index
if other sites link to them without using nofollow, or if the URLs are submitted to
Google in a Sitemap. Also, it's important to note that other search engines may
handle no follow in slightly different ways.
10. Off Page Optimization …Contd.
What are Google's policies and some specific examples of no-follow usage?
Here are some cases in which you might want to consider using no-follow
Untreated content: If you can't or don't want to vouch for the content of pages you link to
from your site — for example, untreated user comments or guestbook entries — you
should no-follow those links. This can discourage spammers from targeting your site,
and will help keep your site from inadvertently passing PageRank to bad
neighbourhoods on the web. In particular, comment spammers may decide not to target
a specific content management system or blog service if they can see that untreated
links in that service are nofollowed. If you want to recognize and reward trustworthy
contributors, you could decide to automatically or manually
11. ADVANTAGES OF OFF PAGE OPTIMIZATION IN SEO
Increases Visits.
Increases Visibility on search
Engines.
Get Quality Back links
Increases your website Authority
Get Position on Search Engine
Ranking
Positions
Get Huge traffic to your website.
12. ALEXA
What is alexa:-
Alexa provides information about
websites including Rank, Related Links,
Online Reviews Contact Information and
Search Analytics for SEM and SEO
optimization. The Alexa Toolbar is a
browser add-on that shows data about
sites as you surf the web
14. Traffic
Backlinks
Alexa is online website ranking tool
World and local ranking in a country
Where our website is stand on search engine
Competitors keywords
From where traffic is coming to our website and
competitor’s website
And where traffic is moving(Going) after our website
