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eCommerce day 2017 - On-page Optimization - Soft Uni

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Презентацията за on-page оптимизация беше представена от Иван Абаджиев на второто издание на eComerce day в Софт Уни.

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eCommerce day 2017 - On-page Optimization - Soft Uni

  1. 1. Ivan Abadzhiev 20.01.2017 eCommerce Day 2017 SoftUni Digital On-page optimization
  2. 2. SEO - will it bring me money?
  3. 3. What is SEO?
  4. 4. On-page optimization Off-page optimization
  5. 5. SEO-friendly URLs
  6. 6. Sitemap
  7. 7. Robots.txt
  8. 8. Hreflang
  9. 9. How to do it?
  10. 10. Rel attributes http://www.w3schools.com/tags/att_a_rel.asp
  11. 11. Duplicate content <link rel="canonical" href="https://site.com/" />
  12. 12. Speed
  13. 13. Tools for speed test • https://developers.google.com/speed/pagespeed/insights/ • https://gtmetrix.com/
  14. 14. Tips&Tricks • Gzip Compression • Leverage browser cache • http://tendrik.bg/blog/uvelichi-skorostta-na-tvoya-online-magazin/
  15. 15. Images • Very well compressed • Names • Semantic • Without special symbols, only “-” can use • Without Capital letters • Without spaces
  16. 16. Responsive & Mobile https://search.google.com/search-console/mobile-friendly
  17. 17. Do NOT hide!
  18. 18. Who is the owner??? Private vs Public Domain
  19. 19. Google rich snippets Possible with schema.org
  20. 20. Content is important!

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