Suffolk Digital Startup Session on Bootstrapping Monday 27th Feb 2012

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SuffolkDigital

Suffolk Digital Startup Session Monday 27th Feb 2012 @eehub

Business Economy & Finance

Never Stop Starting

Wednesday, 29 February 12

A Bootstrapping
success

Once upon a time...

Bootstrapping in business means starting a
business without external help or capital.

Wednesday, 29 February 12

Consider your personal
circumstances

Stick to your guns despite
what your critics say

If it was easy then everyone
would be doing it!

Wednesday, 29 February 12

Bootstrap if you possibly can
but avoid:

Cutting the wrong corners

Using equity (your shares) as a liberal currency

Limping along without funding

Wednesday, 29 February 12

Bootstrapping Tips

It’s not only about keeping your costs
down : Establish a Revenue Stream
ASAP!

The Internet has made Bootstrapping
easier - use it

Be creative with alliances &
partnerships

Let Smarta.com be your Bible

Wednesday, 29 February 12

12 Lessons I’ve
Learned

Wednesday, 29 February 12

Pick your business
partners wisely
Work backwards from
divorce and keep score from
the outset.

Wednesday, 29 February 12

Things that look
too good to be
true, always are.
Watch your back, there is an
opportunist waiting at every
corner.

Wednesday, 29 February 12

Don’t overplan
Agility is your best asset and
remember, everything you
plan takes more time and
more money.

Wednesday, 29 February 12

Be aware of your
over-dependencies
Don’t let them catch you by
surprise.

Wednesday, 29 February 12

Harness your
customers’ power
They are your best
advocates.

Wednesday, 29 February 12

Don’t get phased
by your
competitors
Treat your customers better
than your competitors treat
theirs.

Wednesday, 29 February 12

Survive until the
market is ready
If you are ahead of the
market, make sure you have
staying power.

Wednesday, 29 February 12

Educating your
customers is expensive
Best leave this to others,
even if it turns out to be your
competitors.

Wednesday, 29 February 12

Price correctly from
the start
Don’t kid yourself about
what your product/service
actually costs.

Wednesday, 29 February 12

Invest in an
audience

It is often more valuable than
your current product/service.

Wednesday, 29 February 12

Focus, Focus,
Focus

Do fewer things
extraordinarily well.

Wednesday, 29 February 12

Wyszkowski’s
Second Law
Anything can be made to
work if you ﬁddle with it long
enough.

Wednesday, 29 February 12

Oh, and one last
thing....

Wednesday, 29 February 12

Adrian Melrose
The First 65 Ltd

@adrianmelrose

Wednesday, 29 February 12

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A report by thenetworkone and Kurio. The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).

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The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands. It’s important that you’re ready to implement new strategies in 2024. Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024. You’ll learn: - The latest trends in AI and automation, and what this means for an evolving paid search ecosystem. - New developments in privacy and data regulation. - Emerging ad formats that are expected to make an impact next year. Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape. If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.

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From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world. With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively. The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage. Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience. See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers See the original article on Forbes here: http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b

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Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world. Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance. For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age. Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.

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During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59 Key takeaways: • Learn how to use ChatGPT to add AI power to your testing and test automation • Understand the limitations of the technology and where human expertise is crucial • Gain insight into different AI-based tools • Adopt AI-based tools to stay relevant and optimize work for developers and testers * ChatGPT and OpenAI belong to OpenAI, L.L.C.

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Suffolk Digital Startup Session on Bootstrapping Monday 27th Feb 2012

1. Never Stop Starting Wednesday, 29 February 12

2. A Bootstrapping success Once upon a time... Bootstrapping in business means starting a business without external help or capital. Wednesday, 29 February 12

3. Consider your personal circumstances Stick to your guns despite what your critics say If it was easy then everyone would be doing it! Wednesday, 29 February 12

4. Bootstrap if you possibly can but avoid: Cutting the wrong corners Using equity (your shares) as a liberal currency Limping along without funding Wednesday, 29 February 12

5. Bootstrapping Tips It’s not only about keeping your costs down : Establish a Revenue Stream ASAP! The Internet has made Bootstrapping easier - use it Be creative with alliances & partnerships Let Smarta.com be your Bible Wednesday, 29 February 12

6. 12 Lessons I’ve Learned Wednesday, 29 February 12

7. Pick your business partners wisely Work backwards from divorce and keep score from the outset. Wednesday, 29 February 12

8. Things that look too good to be true, always are. Watch your back, there is an opportunist waiting at every corner. Wednesday, 29 February 12

9. Don’t overplan Agility is your best asset and remember, everything you plan takes more time and more money. Wednesday, 29 February 12

10. Be aware of your over-dependencies Don’t let them catch you by surprise. Wednesday, 29 February 12

11. Harness your customers’ power They are your best advocates. Wednesday, 29 February 12

12. Don’t get phased by your competitors Treat your customers better than your competitors treat theirs. Wednesday, 29 February 12

13. Survive until the market is ready If you are ahead of the market, make sure you have staying power. Wednesday, 29 February 12

14. Educating your customers is expensive Best leave this to others, even if it turns out to be your competitors. Wednesday, 29 February 12

15. Price correctly from the start Don’t kid yourself about what your product/service actually costs. Wednesday, 29 February 12

16. Invest in an audience It is often more valuable than your current product/service. Wednesday, 29 February 12

17. Focus, Focus, Focus Do fewer things extraordinarily well. Wednesday, 29 February 12

18. Wyszkowski’s Second Law Anything can be made to work if you ﬁddle with it long enough. Wednesday, 29 February 12

19. Oh, and one last thing.... Wednesday, 29 February 12

20. Never Stop Starting Wednesday, 29 February 12

21. Adrian Melrose The First 65 Ltd @adrianmelrose Wednesday, 29 February 12

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