How Amazon has impacted the importance of shipment and tracking information for customers.

1. SOME STATISTICS REGARDING ONLINE SHOPPERS:
Online ordering has exploded in recent months, which means more
opportunities for retailers as well as more delivery challenges.
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THE ‘AMAZON’ EFFECT:
The Importance Of
Shipment Tracking
88% note that Amazon’s shipping options make them
expect other retailers to have faster shipping speeds1
79%
claim free shipping makes them more likely
to shop online2
3.5x
83%
want regular communication from sellers about
their purchases2
On average, consumers check their order tracking
page 3.5 TIMES per order3
believe Amazon offers
shipping options that
meet their delivery speed
expectations while 15%
say the same of online
retailers in general2
30%
say that the most
important aspect of
the overall shopping
experience is delivery3
will not make a
purchase if they
don’t know when
they will receive it2
53%
blame a poor delivery
on the retailer3
94%
consider a three-day
delivery to be standard
shipping time3
63%
believe the most
memorable part of the
brand experience is what
happens post-purchase3
40% 73.6%
1 shipengine.com/the-amazon-effect-how-to-compete-in-todays-e-commerce-market | 2 wordstream.com/blog/ws/2019/04/04/ecommerce-statistics
3 blog.theshoppad.com/22-order-fulfillment-statistics-for-2020-shopify-stores
HOW RETAILERS CAN KEEP UP WITH CUSTOMER
DEMANDS WHILE MANAGING COSTS
Offer customers a branded tracking page to let them track their packages.
Offer different shipping options and fees.
Cut fulfillment costs by using software to look for the best shipping rates.
Consider outsourcing logistic functions to a third-party logistics (3PL) provider.
Use an automated storage/retrieval system to coordinate warehousing and transportation.
Use a warehouse execution system to account for inventory before and after shipping.
Sources: shipengine.com/the-amazon-effect-how-to-compete-in-todays-e-commerce-market | westfaliausa.com/blog/automation-solves-3pl-challenges
shipengine.com/the-amazon-effect-how-to-compete-in-todays-e-commerce-market | westfaliausa.com/solutions/third-party-logistics