Over 50 per cent of content professionals feel forced to create content on demand, in response to business needs, according to a recent Sticky Content survey, while 30 per cent say their content plan is usually hijacked. If content is part of your remit but a combination of culture and hierarchy is affecting your ability to improve quality and effectiveness, this session is for you. By Econsultancy’s Content Strategy trainer and Sticky Content ceo, Catherine Toole.
Similar to Content strategy by stealth (how to improve content when people, politics and process are against you) | Catherine Toole | Sticky Content (20)
38. ‘Measuring the
impact of written
content was voted
the trickiest aspect of
producing good
digital copy’
Sticky Content’s Annual State of
Digital Copywriting Survey 2013
38
39. An extract from the foreword to
Content Strategy for the Web
(2nd Edition) by Kristina
Halvorson & Melissa Rach by
Sarah Cancilla, Facebook’s first
content strategist.
39