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Kings don't have a great history. They get overthrown. Beheaded. Or die on the toilet clutching a burger.
Planning and delivering strategic, targeted, on-brand content customers love isn't easy. You don't inherit that kingdom overnight. You have to conquer it battle by battle.
So what are the key kingmaker behaviours? Are there tricks to ruling your content, subduing stakeholders and securing prosperity for all? Using practical examples and stories, Sticky Content’s Catherine Toole shares the crown jewels of content tactics.