1. Lessons Learned #9
24th Nov 2014
Group #4
Lean Entrepreneurship
Project S4
Diana Moreira
Jan Otta
Hugo Stevens
Judit Kalmár
2. Key Activities
• What are the activities required by your
business model?
• How can they be optimized?
• Which ones can be automatized?
• Which ones can be outsourced?
2
Our Key Activities:
• Marketing
• Shipping
• Stock Management
• Packaging
• Product Development
• Distribution
• Sales/ Price management
We realised that the big challenge was to
decide wich activities should be outsourced
(for us most of them should be since we don’t
want the risk of investing in the whole process
from A to Z), without loosing the control of our
business and to add the most value as
possible.
3. Value Chain
This frame helped us to take the core activities of our Business
Model and to organize them into In-house activities and Outsourced.
3
4. Definition of Process
4
We realised that in order to
bring value, not only having a
great idea and great people
working on it it’s enough.
We need (lean) Processes as
a guide to link the begining to
an end.
ONLINE SALES EXAMPLE
- Online order confirmation
- Online sale
5. NEW Hypothesis
5
PARTNERS
Critical Hypothesis
We believe that costs
of production of socks
will be low;
Test
Meeting with socks
factory;
Validation
Ensures production at
a maximum cost of
€0.50.
6. TESTED HYPOTHESIS
6
Hypothesis
We believe that
customers are willing
to buy socks online
instead of going to the
store;
Test Interviews;
Validation
Show that at least 20%
of customers would be
willing to buy socks
online.
Critical Hypothesis
We believe that people
don’t know any
specialized socks
store;
Test Interviews;
Validation
Show that at least
80% of customers
don’t know any store.
Validated
33% Confirmation
Validated
83% Confirmation
7. Key Resources and Partners
7
Key Resources
Capital
Know-How
Brand Equity
Website
Stores
Human Resources
Key Partners
Socks Manufacturers
Velcro Supplier
Website professional
PayPal
Fabric and Cotton Suppliers
Socks Designers
