1. STEPHEN M. KELTY 20 Hillgard St | Trotwood, OH 45426 | 937-232-4990 | stephen.kelty@gmail.com
MARKETING ANALYTICS MANAGER
Statistical Analysis ▪ Strategic Planning ▪ Accurate Data Forecasting
Impressive track record of applying advanced analytical and modeling skills to proactively resolve critical issues, improve
profitability, and propel organizational vision. Career success in helping diverse organizations attain challenging service, planning,
marketing, operational, and financial goals. Enthusiastic to take on challenging projects involving product development, pricing,
modeling, profit testing, and financial reporting. Proficient in Excel, SAS, Business Objects, Unica, and SQL. Key skills include:
▪ Data Mining ▪ Data Analysis ▪ Statistical Analysis
▪ Model Development & Testing ▪ Base SAS Programming ▪ SQL
▪ SSAS ▪ SSIS ▪ SSRS
▪ Statistical Analysis ▪ Database Analysis ▪ Database Marketing
▪ Toad for Oracle ▪ Minitab ▪ Cognos
CREDENTIALS & TRAINING—————————————————————————————————————
 Bachelor of Science in Economics,Ohio State University, Columbus, OH, 06/2007
Completed Coursework:Statistical Analysis, Regression Analysis, SAS Programming, Data Modeling, Forecasting
 Six-Sigma Yellow Belt Certification
 SAS Base Programming, Sinclair Community College, Dayton OH
CAREER SUCCESS —————————————————————————————————————————
MarketingBusiness Analyst | Fifth Third Bank, Cincinnati, OH | 11/2011 to 11/2012: Develop prospecting lists for direct mail and
telemarketing campaigns. Conduct analysis of campaign results. Provide reporting on direct mail campaigns, multi-cultural
marketing, and business marketing.
 Developed Marketing Campaign analysis using SAS and SQL programming
 Built predictive model for direct mail campaign for small business marketing using SAS.
 Automated quarterly reporting on multicultural demographics using Access and Business Objects.
 Built Marketing campaign lists using SQL and Unica campaign manager
 Conducted market research for prospective marketing campaigns, working with vendors such as Acxiom, Dunn & Bradstreet,
AccuData, and Harte Hanks
Business Analyst| Fiserv, Dublin, OH | 11/2009 to11/2011: Conduct business analysis, data mining, and feasibility studies. Provide,
analyze, and synthesize research.Develop statistical models for various lines of business; work with subject matter experts (SMEs) to
learn about each line of business.Assemble project teams, deliver presentations, and identify trends.Ensure full adherence to Six
Sigma standards.Leverage in-depth knowledge of statistics and economics to quickly resolve issues.
 Conducted analysis of Call Center Handle Time to reduce time per call resulting in $500,000 annual savings, using SAS.
 Developed improved automated reporting in SSRS to improve first call resolution by 2%.
 Cut customer hold time 12 seconds per call by conducting a time study of VRU scripting in MiniTab.
 Built Data model and statistical process controls in SAS to improve response time to changes in trends and anomaly reporting.
 Built analytic cube in SSAS to provide enhanced reporting and analysis to business partners
Marketing Analytics Consultant | Manpower Professional – Abbott Nutrition, Columbus, OH | 03/2008 to 10/2009:Produced a
statistical model that forecasted weekly direct mail volumes. Maintained budget controls and trained staff on database tools.
 Developed statistical analysis program in SAS for $20MM national campaign.
 Built financial forecasting model in SAS and Access to predict marketing redemption rate
 Developed automated reporting in Cognos for internal business partners
 Developed SAS program to append external data from Acxiom, Harte Hanks, and Bridgetree into internal data warehouse for use
in analysis and marketing campaigns
 Built SQL queries to generate campaign lists for multiple marketing campaigns

2. Database Operations Manager|Bexley Hall Seminary,Columbus, OH | 03/2006 to 10/2008: Transitioned donor database into an
online multi-user system.
 Managed transition of donor database from single user Access database to web-access Oracle database through out-sourced
vendor.
 Built Excel Macros to optimize annual budget forecasting.
 Developed SQL queries in Access to create donor reports for senior management and board of directors.
VOLUNTEEREXPERIENCE ———————————————————————————————————
Executive Director | Noah’s Arc Sanctuary, Dayton, OH | 01/2011 to Present: Manage daily operations of sanctuary, including
business operations and animal care.
 Successfully completed grant application for $5,000 grant to expand educational operations.
 Submitted capital grant applications for the building of new facilities to house animals and staff.
 Organized fundraising events at community festivals
Founder | Noah’s Arc Sanctuary, Dayton, OH | 01/2011 to Present: Completed all regulatory requirements to create a new non-profit
organization under IRS regulations. Obtained state and federal licenses for organization to obtain and care for wild animals
President | Columbus Men’s Chorus, Columbus, OH | 06/2008 to 05/2009: Supervise board of directors meetings and staff members.
Provide guidance and coaching for staff. Develop board members to maximize fundraising potential.
 Transition board of directors from working board focused on daily operations of organization to governing board focused on
fundraising opportunities.
 Managed paid staff of 2 full time and 5 part time employees and several volunteers
 Negotiated full time employee contracts
 Worked with long-time donor to assist in estate planning with $400,000 bequeathed donation
 Increased largest donor contributions by an average of $1000 each.
 Organized formal event fundraiser to sponsor season performances. Raised funds above goal by 10%.
Treasurer | Columbus Men’s Chorus, Columbus, OH | 06/2007 to 06/2009: Transitioned daily financial operations from board of
directors to full time staff. Participated in annual audits and budget review
 Increased annual operating budget by $50,000 through successful fundraising ventures.
 Increased member donations by engaging members in the budget process and financing situations of the organization.