As the digital landscape continues to expand onto mobile platforms, more consumers are accessing online resources with a mobile device. Consumers utilize smartphones and tablets for everything from email management to online purchases, and they expect brands to keep up. Stand out from the crowd by building mobile marketing strategies that effectively reach your target audiences on their devices. Joe Marcallini of SteadyRain explains why your next business step should be onto the mobile platform. Learn more about mobile marketing best practices and how to get your brand started.

1. ENGAGE YOUR
AUDIENCES WITH
MOBILE MARKETING
STRATEGIES
Presented by
Joe Marcallini, VP of Mobile Strategy

2. WHO IS STEADYRAIN?
Award Winning Digital Strategy Agency
» Web / Mobile / OLM
15 years of experience
Top Ten Web Design Firm

3. SERVICES & GOALS

5. WHAT IS MOBILE
MARKETING?

6. Mobile
Website
Apps
SMS
MMS
QR
Codes
Location
Based /
Proximity
Coupons
Search

7. SO…WHERE DO
YOU START?

8. RESEARCH
DEVELOPERS
Communication / Rates
Local
National
Offshore

9. WHAT IS THEIR LEVEL
OF EXPERIENCE?
Review Past Mobile Projects
Corresponding Website Integration
Mobile App Database Integration
Respective App Store Experience

10. WHAT TYPE OF SERVICE
DO THEY PROVIDE?
Local / Outsourced
Primary Contact / Support Staff
Maintenance Agreements

11. ARE THEY ABLE TO ADAPT AND
INNOVATE?
Solution Designers
Problem Solvers
Latest Trends
Latest Technologies

12. MOBILE
MARKETING
BEST PRACTICES

13. DON’T IGNORE
MOBILE

14. TARGET YOUR AUDIENCE
Utilize Analytics To Understand Your
User’s Traits
Create Apps For Specific Operating
Systems Based On User Requirements
Engage Your Customers By Utilizing
Multiple Mobile Strategies

15. MOBILE WEBSITE
VS. NATIVE APP
Forget About Lingo: Focus On Your
Business Needs
3 Key Solutions
»Mobile Website
»Native App
»Mobile Web App

16. RESPONSIVE
MOBILE WEBSITES
Your Website: Mobile Optimized
(accessed via browser)

17. Hardware Specific (access via store)
»iOS
»Android
Ex: Internal Solution For Sales Staff
Hardware Integrated Solutions
»Camera
»Radios (Bluetooth)
Downfall: Generally More Costly
NATIVE APPS

18. Not Hardware Specific
(access via browser)
Login Based Solution For Customers
Reach a Larger Audience With Less
Development Time
Downfall: Limited User Experience And
Minimal Hardware Integration
Mobile Web App

19. SMS MARKETING
Avoid Fluffy Language, Get To The Point
One Pitch At A Time, No Cramming
Make Your Message Actionable
Time Your Messages Right

20. EMAIL MARKETING
Always Keep Mobile Users In Mind
Nearly 50% of all marketing emails are
opened on a mobile device.

21. LOCATION BASED
Stake Your Claim
»Foursquare, Yelp, Google Places
Connect With The People Who Check In
»Mayors, Ambassadors, etc
Create Offers That Apply to Everyone
Test, Learn, and Optimize
Operationalize: All Employees Are Aware Of
Offers And How To Implement Them.

22. BUILD AN EFFECTIVE
QR CODE STRATEGY
Scanning Actions Should
Always Direct Users To
Mobile Optimized
Landing Pages or Mobile
Optimized Results.

23. MAKE SURE YOUR
AUDIENCE KNOWS
YOUR APP EXISTS.

24. ICON DESIGN
MAKES A
DIFFERENCE

25. EFFECTIVE APP
DESCRIPTIONS

Keywords in title

Keywords in descriptions

Proper categorization

26. MARKET YOUR
MOBILE CAMPAIGNS

27. START WITH
STRATEGY
MOBILE CAMPAIGN MARKETING

28. CREATE ENGAGING
CONTENT
MOBILE CAMPAIGN MARKETING

29. BUILD AN EYE-POPPING
DESIGN
MOBILE CAMPAIGN MARKETING

30. FOCUS ON
INTEGRATION
&
ANALYTICS
MOBILE CAMPAIGN MARKETING

31. SPREAD THE WORD ON
SOCIAL MEDIA
MOBILE CAMPAIGN MARKETING

32. YOU COULD EVEN
BLOG ABOUT IT
MOBILE CAMPAIGN MARKETING

33. JUST MAKE SURE YOU DRIVE
ENGAGEMENT
MOBILE CAMPAIGN MARKETING

34. TESTING
Testing Sites
»Bugs / UX
Targeted Beta Users
»Ad Hoc Distribution
Reviews

35. THANK YOU!
QUESTIONS?
Meet Joe at Table 205