Common alities Simple Ideas ! = Simple Implementation CS377W Fall 2007 Richard Barton : Developer Garret Eastham : Marketing Dana Sittler : Metrics

A Simple Concept The Premise… Tell people something new about their friends The Hook… Everyone has something in common with their friends Our Ambition… Focus on something core to the human experience --> Broad reach

The Premise…

Tell people something new about their friends

The Hook…

Everyone has something in common with their friends

Our Ambition…

Focus on something core to the human experience --> Broad reach

How Hard Can This Be? Friends’ data is a lot of info and takes time to get from Facebook Calculations take time We felt we needed to focus on the user experience more (load times and user interface) So we put off going viral…

Friends’ data is a lot of info and takes time to get from Facebook

Calculations take time

We felt we needed to focus on the user experience more (load times and user interface)

So we put off going viral…

Accidental Engagement 8.38 visits per person