In my presentation at the 2014 Ohio Growth Summit (http://ohiogrowthsummit.com), I walk small business owners through my systematic approach to building and connecting the four pillars of successful businesses: distribution, delivery, experience and retention.
Millions of small business have great products or services. Yet only a few thrive and become leaders in their space or community. What is that extra “something,” that leverage point that allows certain businesses to grow while others struggle to expand – or even make ends meet?
The days of “build a great product and the customers will come” are long gone. There is more competition than ever before. There are also an infinite number of places small business owners could spend their time, money, and energy.
So which have the biggest impact? Which are right for your business?