Green Business is the way to go! Mr Prabhakar Rao, GreenTek Indika shares his views for Srimart Newsletter.
M. Prabhakar Rao, the Chief Execuive of GreenTek Indika (GTI) carries nearly Three decades of rich & intense
experience. He has been a member of a) the I.G.B.C., b) E.C.M.(Energy Conservation Mission) and c)
on the ‘Panel-of-Experts’ of many a active consulting firm, involved with Green Building Design, Energy
Management, Renewable Energy Alternatives, C.D.M. & Carbon Trading consulting. He Identified one-of-a
-kind C.D.M. project & registering the same - with UNFCCC & clocking VER & CER revenues of Rs. 1.52/-
Cores & Rs. 3.0/- Cores, respectively, for a reputed & fast growing, Indian
Mega, Multi-National Conglomerate
Sales & Marketing Alignment: How to Synergize for Success
Srimart Newsletter Jan2012 - Green Business
1. Www.SriMART.com
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BENEFITS of GREEN BUSINESS
Trade Leads - Mr Prabhakar Rao, GreenTek Indika
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M. Prabhakar Rao, the Chief Execuive of GreenTek Indika (GTI) carries nearly Three decades of rich & in-
Infopedia tense experience. He has been a member of a) the I.G.B.C., b) E.C.M.(Energy Conservation Mission) and c)
on the ‘Panel-of-Experts’ of many a active consulting firm, involved with Green Building Design, Energy
Service Providers
Management, Renewable Energy Alternatives, C.D.M. & Carbon Trading consulting. He Identified one-of-a
FAQ
-kind C.D.M. project & registering the same - with UNFCCC & clocking VER & CER revenues of Rs. 1.52/-
Cores & Rs. 3.0/- Cores, respectively, for a reputed & fast growing, Indian
Mega, Multi-National Conglomerate
Invite your suggestions. He was incharge of CDM & Carbon trading at GMR. He was instrumental in
Contact us. helping GMR Sugar distillery to get self sufficient in generating power + get Rs
3 Cr in carbon credits + savings of Rs 2.5 crores in annual power bill
He is sharing his thoughts with us…
REGISTER free
on Srimart
In any office environment, please tell us simple Green steps that can be followed?
Every Office used Lighting & Water and some Air-Conditioners (split or central plant)
SriMART is a meeting
place for Worldwide As for offices and for that matter at homes, warehouses, factories, the best energy saving fittings would
Grocery Dealers be T5s & CFL (for Lighting) in that order, water efficient plumbing fixtures, Energy Star rated A/Cs. and in
case of central A/C plants, the most energy efficient technologies available at the time of purchase.
Finally the greatest energy wastage happens where the unoccupied spaces are lighted or air-
conditioned. Presently, this wastage is attempted to be reduced by switching off the unnec-
essary fittings, appliances, etc., for which managements depends on the employees and sup-
port staff. The success of this solely depends on the commitment & awareness levels of the
employees, etc. In most cases, my observation has been, despite 'Notices' are prominently
displayed at every desk, work-station, section, room, etc. not much wastage is avoided either on account
of lack of commitment and / or awareness, to the management's cause for saving energy.
Cell: 91-90427 50271 But the best & most economic option, which we have deployed in GMR Hyderabad Intl. Airport
E-mail: Info@SriMART.com (Shamshabad), is "Occupancy Driven, Sensor Controlled Energy Management Systems" through integrat-
Web: www.SriMART.com ing all energy consuming Equipments, etc. to an 'Integrated Building Management System'.
2. PAGE 2
WIKI TELLS US…
** The triple bottom line (abbreviated as TBL or 3BL, and also known as people, planet, profit or the three pillars) captures an
expanded spectrum of values and criteria for measuring organizational (and societal) success: economic, ecological, and so-
cial.
** Clean Development Mechanism (CDM) => Achieve Sustainable Development; Prevent Dangerous Climate Change; Help
reduce Green House Gas Emissions
** CER = Certified Emission Reduction ** VER = Voluntary Emission Reduction
For Food manufacturers, what could be few avenues for saving on carbon footprint
Those Food manufacturers who simply purchase, sort, filter, pack or grind, mix & pack though
Www.SriMART.com manually or with Form, Fill, Seal Machines, also can utilise the above energy saving measures. That
is going in for installation of most energy efficient machines, etc. OR going for a
Srimart is a unique Comprehensive Energy Audit (which my firm can undertake) and implement the
'Energy Conservation Measures' at a relatively small investment. Mark my words,
B2B portal exclusive most such "ECM" Investments are recovered, by way of energy savings, within 6
months to 30 months.
for wholesale dealers
Those Food manufacturers who process foods to pack and sell may also use thermal processing or
of Indian grocery cold processing (like, Pastas, Pre-Cooked, Ready-to-Eat, Ice-creams, Pastries, Condiments, Sweets,
etc. type of foods) can follow the above advice.
items.
In addition to the monetary savings by going Green, what other benefits does a company
gain?
Srimart connects In the West, due to growing awareness on the Global Warming, Climate Change, Child La-
bour, Labour Exploitation, Usage of harmful chemical pesticides, insecticides & fertilizers are willing
manufacturers, to pay more for the products with green features like, reduced carbon emissions, Usage of Organic
Fertilisers, Pesticides, Insecticides, etc. If not paying more, they are avoiding the products with high
s u p p l i e r s , embodied-energy (i.e. those which use higher energy in their manufacturing operations, or other
“Environmentally or Socially irresponsible Practices” when compared with others).
distributors & buyers
Apart from economic benefits out of energy savings, 'Going Green' gives them,
of Indian Grocery /
"International & National Prestige", as a 'Trend Setter of the Community' and could
FMCG goods, give them edge over their non-green competitors, in the market. This trend is also
catching up, slowly but steadily, with the elite of India.
Worldwide
What is the future of sustainable business in India?
Both in India and abroad too the 'Sustainable Development' has been pushed to back-stage, due the
Why wait to join the alround economic recession.
club? REGISTER free Hopefully, if World leading economies start recouping from the above and go on
growth path, Sustainable Development Initiatives would be picked up.
on Srimart today! It is my firm belief that we both Indians & Humans are basically selfish, self centered
and shamelessly greedy that we do not mind robbing our future generations of their
due our "Mother Nature" through our Environmentally Irresponsible Conduct
Take your First Green Step today!! Special discounts to Srimart members for
Consulting Services, Inspection, Audits & Certification from GreenTek India
Mail us (Info@Srimart.com) for more info
Please note: While Srimart works to give the best benefit to our members, Srimart does not endorse
the services offered by any company appearing in our Newsletters / Website / Any communications.
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