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STR ATEGY & ORG ANIZ ATION             |   TECHNOLOGY          |   ENGINEERING & OPER ATIONS                  |   A N A LY T I C S




About Booz Allen

Booz Allen Hamilton has been
                                  Using Social Technology to Achieve
at the forefront of strategy
and technology consulting for
                                  Measurable Business Objectives
nearly a century. Providing
a broad range of services in      Technology has made sharing information with others
strategy and organization,        easier, faster, and more efficient than at any point in our      “The only irreplaceable capital
engineering and operations,       history. With social networking sites like Facebook and          an organization possesses is
technology, and analytics,        Twitter and cloud-based productivity applications like           the knowledge and ability of its
Booz Allen is committed to        Google Docs and Dropbox, it is simple to connect and             people. The productivity of that
delivering results that endure.   collaborate with friends, families, and colleagues; locate       capital depends on how effectively
                                  long-lost family members; and create relationships with          people share their competence
For more information contact
                                  people around the globe. We share pictures and status            with those who can use it.”
Walton Smith                      updates with thousands of people at a time and even
Principal                         co-create entire companies without ever having a face-                          —Andrew Carnegie
smith_walton@bah.com              to-face meeting with our business partners.
703/902-4165
                                  At times, it can seem as if social technologies have infiltrated every aspect of our lives. Ironi-
Steve Radick                      cally, these tools have yet to take hold in the workplace. Social technology behind the organi-
Lead Associate                    zational firewall, known as Enterprise 2.0, has the potential to address a host of organizational
radick_steve@bah.com              challenges and improve operational performance simply by connecting people. Even though
703/902-5160                      new products can be created, new processes can be implemented, and new people can be
                                  hired, the talent and knowledge of individual employees are essential assets that organizations
www.boozallen.com
                                  must harness. Social media behind the organizational firewall can help capture, share, and use
Connect with us                   these assets in ways that were never possible before.

Facebook.com/boozallen            Booz Allen Can Help You Be Ready for What’s Next
Twitter.com/boozallen
                                  Booz Allen Hamilton, a leading strategy and technology consulting firm, is a recognized leader
YouTube.com/boozallen
                                  in Enterprise 2.0. Our work has been featured in leading publications and at leading thought
LinkedIn.com/company/
                                  leadership forums. We look at technology as an enabler, not the end result. Our goal is not
booz-allen-hamilton
                                  simply to make social media available behind your firewall but rather to help you use it to
Flickr.com/photos/boozallen
                                  improve knowledge management practices, reduce duplication, increase employee morale,
                                  and achieve greater efficiencies. We partner with our clients to create tailored strategies for
                                  integrating social technology into their information technology (IT) infrastructure, knowledge
                                  management processes, and unique cultures.

                                  Our Enterprise 2.0 Expertise and Services
                                  Booz Allen’s enterprise collaboration methodology has been implemented for multiple
                                  clients on projects led by our firm’s many experts in collaborative technologies, enterprise
                                  architecture, system security, social networking, user adoption, and community management.
                                  We take a holistic approach to Enterprise 2.0 by offering the following services anchored to a
                                  comprehensive strategy:
                                  •      Business and technical requirements analysis      •    Deployment and migration
                                  •      Market analysis and package evaluation            •    Design and implementation
                                  •      Integration and performance testing               •    Production support
                                  •      Change management and business adoption           •    Community management
                                  •      User training and transition management


                                      Ready for what’s next. www.boozallen.com
Unlike other integrators that partner exclusively with product companies, we are product agnos-
tics. As a result, we provide a level of objectivity to ensure that our clients get the technology
best suited for their specialized needs.

Booz Allen’s Enterprise 2.0 Approach
 Technology         • Assess existing social technologies and IT infrastructure
 Assessment         • Assess commercial off-the-shelf and open source alternatives
 Culture            • Undertake gap analysis of existing collaboration practices
 Assessment         • Use stakeholder analysis to identify collaboration champions
 Implementation     • Procure and install technology
                    • Customize development
 Change             • Implement user adoption strategies
 Management         • Provide user training and coaching
 Governance         • Establish community management
                    • Develop policies (information security, privacy, records retention, user behavior, etc.)

Success Stories
Our Enterprise 2.0 projects have been recognized across the industry with more than 40
awards, including:

•   Open Enterprise Innovation Award (2009). We
    were honored to receive this industry salute for
    our embrace of collaborative and transformative
    Enterprise 2.0 tools. Booz Allen’s hello.bah.com
    Enterprise 2.0 platform provides firm information,
    employee resources, people profiles, communities,
    and a suite of web 2.0 collaboration tools, including
    blogs, forums, wikis, workspaces, and SharePoint-
    integrated bookmarks. Hello was built for a user base
    of more than 25,000 staff dispersed throughout the
    United States and overseas.

•   Forrester Groundswell Award for Employee Social
    Application (2010). The All Partners Access Network
    (APAN), jointly developed by the US Pacific Command,
    Booz Allen, and Cubic Corporation, was recognized
    for effectively using social technologies to advance
    organizational goals. APAN is an information-sharing
    platform that streamlines the exchange of informa-
    tion between various US government agencies,
    nongovernmental organizations, and international
    partners. In the aftermath of the Haiti earthquake, users established a Haitian Relief
    Virtual Group through APAN to facilitate discussions about response problems and to facili-
    tate information sharing among relief organizations, the US military, the Haitian people,
    and relief workers on the ground. In March 2011, the APAN community again sprang into
    action to support victims of the Japanese earthquake and tsunami.

•   American Council for Technology and Industry Advisory Council (ACT-IAC)
    Excellence.Gov Award (2010). APAN also won the award for Excellence in
    Intergovernmental Collaboration from ACT-IAC, whose Excellence.gov awards program
    recognizes programs that use IT to advance the business of government in an effective,
    efficient, and innovative manner.

Whether you’re managing today’s issues or looking beyond the horizon, count on us to help you
be ready for what’s next.



03.168.11B

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Using Social Technology to Achieve Measurable Business Objectives

  • 1. STR ATEGY & ORG ANIZ ATION | TECHNOLOGY | ENGINEERING & OPER ATIONS | A N A LY T I C S About Booz Allen Booz Allen Hamilton has been Using Social Technology to Achieve at the forefront of strategy and technology consulting for Measurable Business Objectives nearly a century. Providing a broad range of services in Technology has made sharing information with others strategy and organization, easier, faster, and more efficient than at any point in our “The only irreplaceable capital engineering and operations, history. With social networking sites like Facebook and an organization possesses is technology, and analytics, Twitter and cloud-based productivity applications like the knowledge and ability of its Booz Allen is committed to Google Docs and Dropbox, it is simple to connect and people. The productivity of that delivering results that endure. collaborate with friends, families, and colleagues; locate capital depends on how effectively long-lost family members; and create relationships with people share their competence For more information contact people around the globe. We share pictures and status with those who can use it.” Walton Smith updates with thousands of people at a time and even Principal co-create entire companies without ever having a face- —Andrew Carnegie smith_walton@bah.com to-face meeting with our business partners. 703/902-4165 At times, it can seem as if social technologies have infiltrated every aspect of our lives. Ironi- Steve Radick cally, these tools have yet to take hold in the workplace. Social technology behind the organi- Lead Associate zational firewall, known as Enterprise 2.0, has the potential to address a host of organizational radick_steve@bah.com challenges and improve operational performance simply by connecting people. Even though 703/902-5160 new products can be created, new processes can be implemented, and new people can be hired, the talent and knowledge of individual employees are essential assets that organizations www.boozallen.com must harness. Social media behind the organizational firewall can help capture, share, and use Connect with us these assets in ways that were never possible before. Facebook.com/boozallen Booz Allen Can Help You Be Ready for What’s Next Twitter.com/boozallen Booz Allen Hamilton, a leading strategy and technology consulting firm, is a recognized leader YouTube.com/boozallen in Enterprise 2.0. Our work has been featured in leading publications and at leading thought LinkedIn.com/company/ leadership forums. We look at technology as an enabler, not the end result. Our goal is not booz-allen-hamilton simply to make social media available behind your firewall but rather to help you use it to Flickr.com/photos/boozallen improve knowledge management practices, reduce duplication, increase employee morale, and achieve greater efficiencies. We partner with our clients to create tailored strategies for integrating social technology into their information technology (IT) infrastructure, knowledge management processes, and unique cultures. Our Enterprise 2.0 Expertise and Services Booz Allen’s enterprise collaboration methodology has been implemented for multiple clients on projects led by our firm’s many experts in collaborative technologies, enterprise architecture, system security, social networking, user adoption, and community management. We take a holistic approach to Enterprise 2.0 by offering the following services anchored to a comprehensive strategy: • Business and technical requirements analysis • Deployment and migration • Market analysis and package evaluation • Design and implementation • Integration and performance testing • Production support • Change management and business adoption • Community management • User training and transition management Ready for what’s next. www.boozallen.com
  • 2. Unlike other integrators that partner exclusively with product companies, we are product agnos- tics. As a result, we provide a level of objectivity to ensure that our clients get the technology best suited for their specialized needs. Booz Allen’s Enterprise 2.0 Approach Technology • Assess existing social technologies and IT infrastructure Assessment • Assess commercial off-the-shelf and open source alternatives Culture • Undertake gap analysis of existing collaboration practices Assessment • Use stakeholder analysis to identify collaboration champions Implementation • Procure and install technology • Customize development Change • Implement user adoption strategies Management • Provide user training and coaching Governance • Establish community management • Develop policies (information security, privacy, records retention, user behavior, etc.) Success Stories Our Enterprise 2.0 projects have been recognized across the industry with more than 40 awards, including: • Open Enterprise Innovation Award (2009). We were honored to receive this industry salute for our embrace of collaborative and transformative Enterprise 2.0 tools. Booz Allen’s hello.bah.com Enterprise 2.0 platform provides firm information, employee resources, people profiles, communities, and a suite of web 2.0 collaboration tools, including blogs, forums, wikis, workspaces, and SharePoint- integrated bookmarks. Hello was built for a user base of more than 25,000 staff dispersed throughout the United States and overseas. • Forrester Groundswell Award for Employee Social Application (2010). The All Partners Access Network (APAN), jointly developed by the US Pacific Command, Booz Allen, and Cubic Corporation, was recognized for effectively using social technologies to advance organizational goals. APAN is an information-sharing platform that streamlines the exchange of informa- tion between various US government agencies, nongovernmental organizations, and international partners. In the aftermath of the Haiti earthquake, users established a Haitian Relief Virtual Group through APAN to facilitate discussions about response problems and to facili- tate information sharing among relief organizations, the US military, the Haitian people, and relief workers on the ground. In March 2011, the APAN community again sprang into action to support victims of the Japanese earthquake and tsunami. • American Council for Technology and Industry Advisory Council (ACT-IAC) Excellence.Gov Award (2010). APAN also won the award for Excellence in Intergovernmental Collaboration from ACT-IAC, whose Excellence.gov awards program recognizes programs that use IT to advance the business of government in an effective, efficient, and innovative manner. Whether you’re managing today’s issues or looking beyond the horizon, count on us to help you be ready for what’s next. 03.168.11B