1. SHIFTING YOUR
ORGANISATION
FOR THE
BETTER
Alistair Smith
Consultant to FA Learning

2. Align the Capital within your
organisation
Core Purpose
Clarity
Coherence
Consistency
Community

3. Organisational
Capital

5. The FA: embedding the Learning Approach
A vision of what’s
possible including a
coherent Learning
Philosophy
A development
approach based on a
knowledge of learning
and of human
development
Roll out across the
whole FA Community

6. The FA: embedding the Learning Approach
Number of Coaches Qualified
Courses
2012/13 2011/12 2010/11 2009/10 2008/09 2007/08 2006/07 2005/06 2005/04 2004/03 10 Seasons
Level 1 Award in
Coaching Football
26614
26747
25313
25840
31961
25386
26880
26642
30935
23501
269819
Level 2 Certificate in
Coaching Football
4412
4539
4464
4723
4975
3103
3276
3104
2377
1798
36771
UEFA B Licence
380
402
767
709
708
462
365
446
471
322
5032
UEFA A Licence
58
39
25
28
28
29
48
33
43
46
377
UEFA Pro Licence
21
14
17
17
20
21
18
21
24
16
189
FA Youth Award
Module 1
2828
2854
2589
1869
1584
295
‐
‐
‐
‐
12019
FA Youth Award
Module 2
1687
1956
1312
946
156
‐
‐
‐
‐
‐
6057
FA Youth Award
Module 3
203
134
246
18
8
0
0
0
0
0
609
Full FA Youth Award
234
129
28
17
1
0
0
0
0
0
409
FA Advanced Youth
Award
‐
‐
‐
‐
‐
‐
‐
‐
‐
‐
0
Over 3000 tutors or potential
tutors or CFA development
staff have attended GTT since
inception
In the last 10 years, with all of our
coaching tutor workforce, over
330,000 coaches have benefited
from GTT trained coach
educators.
Add other disciplines, including
referees and in excess of 400,000
that have experienced the Learning
Approach

7. The FA: embedding the Learning Approach
Spaced Learning – interleaving and revisiting the key content
Formative Assessment – competency based, generating specific feedback and
opportunities to measure progress
Evidence Based – building on what the learner knows and can do
Collaborative Learning – improving the skills of contributing to a team
Demonstration – participants lead coaching demonstrations and mini‐presentations
Workplace Support – course tutors support the transfer of theory into practice
Enquiry‐Based Learning – major studies into tournament and elite level football
Personal Study – work on an aspect of elite level performance
Case Studies – working on case studies from the industry to generate original
solutions
Expert Input – invited to contribute and to challenge thinking rather than provide
ready‐made answers

8. The FA: embedding the Learning Approach
1. Connect
What do we already know? What can we already do?
What do we need to know or do?
1.Connect
Outcomes
What will we learn?
How will we learn?
How will use of learning?
2. Activate
What is/are the problem(s) to be solved?
4. Consolidate
2. Activate
Feedback for Improvement …
3. Demonstrate
What are my/our solutions? How can we improve or
adapt my/our solutions?
4. Consolidate
3. Demonstrate
Can we transfer our new learning into a real
situation? How should we do so?

9. The FA: embedding the Learning Approach
UEFA Pro License
Competency-Based with self, peer and tutor evaluation
Modular and extended to 18 months
Tournament visit using match analysis software loaded onto individual IPads
Advanced Youth Award
Utilises LTPD Model
Built around the FA Four Corners Model: Physical, Technical, Social, Psychological
Linked to EPPP
Elite Coaches Award
First Pilot completed with 18 graduates
Elite European team study linked to match preparation and coaching
Develop the Developers
All FA tutors undertake an intensive Competency-Based ‘Learning to Learn’ programme
Quality Assurance
All FA Tutors quality assured

10. The FA: embedding the Learning Approach
Team analysis using the FA Four Corners
Model; Ryan Giggs, Manchester United FC
Developing Communication Skills; Chris
Powell, Charlton Athletic FC
Live match analysis using FA coding
software; Stefan Henchoz

11. Individual
Capital

12. Invest in Positivity and in Purpose:
some facts…
Oscar winners outlive Oscar nominees by on average 4 years
Exercising for just 15 minutes a day can increase your life
expectancy – and so can a positive mood state
People who take an active role in sports clubs enhance their well‐
being, improve their health and life expectancy
Choral singing releases endorphins , so does successful co‐operation
on projects with non‐family
People report strong positive feelings when they are in
environments with natural vegetation, water and panoramic views
Physical activity is as effective as medicine in treating depression

14. Positive and Proactive…
Friendship Networks
Family Support
Sufficient Sleep
Regular Exercise
Balanced Diet
Mutually Supportive Long‐Term Relationship
Hobby or Interest
Faith (or strong belief system)
Job Satisfaction
Sufficiently Remunerated
Reflective
Strong locus of control

15. Positivity and Purpose in your staff and
volunteers:
Higher levels of subjective well being are associated with improved
morale, greater creativity and productivity
In research conducted by Harvard University negative emotions
facilitated narrowly focused, defensive critical thinking and decision‐
making, whereas positive emotions facilitated creative tolerant
thinking and generated more solutions
In a study of over 200 workers over an 18 month period happier
people obtained better evaluations and more pay awards than
unhappier counterparts
Volunteering and charitable giving both improve subjective well being
People who feel good about who they are and what they do have
higher levels of subjective well being

16. Social Capital

17. Invest in Social Capital
Behaviour is shaped more by groups much more than by
individuals. Cohesive groups with less individual talent
often outperform groups with superstars who don’t work
as a team.
Professional development does not have much impact on
performance when it relies on individual learning and does
not focus on follow‐through support for teams to learn
together. Success in any innovation is determined by the
degree of social capital in the culture of your own
organisation.

18. So, take your
people with you…
1. Envision Possibility
2. Embrace Opportunity
3. Enrol Community
4. Empower Identity
5. Establish Accountability
6. Embed Practicality

19. SHIFTING YOUR
ORGANISATION
FOR THE
BETTER
Alistair Smith
Consultant to FA Learning