Lower
Rates
No
Availa w
ble
01

02

Alternative Press
03

Millennial Audience
04
They spend more time online than with TV or radio
•
71% read user-generated content online weekly
•
62% learn about brands through online advertising
•
72% have downloaded/printed an online coupon
•

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Millennials & Current Events
“Just as all generations are programmed from the moment of birth, the
Millennials began a series of programming experiences when they were infants.
These experiences created the filters through which they see the world.”
05
Claire Raines, Connecting Generations: The Sourcebook
1982: AIDS identified 1994: Rwandan genocide
1983: Beirut bombing of US Marines 1996: Oklahoma City Bombing
“Tragic world events such
1985: Ozone layer discovered 1999: Columbine shooting
as 9/11, coupled with
1986: Chernobyl meltdown 2000: Florida election controversy recent natural disasters
Shuttle Challenger explosion
have motivated the
2001: September 11th
Iran Contra Affair
Millennial Generation to
2003: Iraq War
1988: Clinton impeachment
develop a strong social
Gay marriage legalized in MA
Terrorism on Pan Am Flight 103
conscience.”
2004: Asian Tsunami
1989: Fall of Communism - Berlin Wall
The Millennial Cause Study,
Tiananmen Square Massacre
2005: Hurricane Katrina
Cone, Inc. & AMP Insights
1990: Persian Gulf War
2007: Virginia Tech shooting
Nelson Mandela’s prison release
2008: 1st non-white President elected
1991: Rodney King & the LA Riots

06
Millennials & Technology
\"Millennials have been marinated in digital technology almost since birth.”
Rob Salkowitz, author of Generation Blend
06
1977: Personal Computers 1994: Digital Cameras
Atari Console
1995: eBay
1981: Computer Mouse Amazon “When they were babies, compact
discs were phasing out audio cassettes.
1983: Microsoft Windows 1996: DVD Players
Cellular Phones When they hit pre-school, the Internet
Flash Animation
Compact Discs MapQuest came into widespread use. In
elementary school, they learned how to
1985: CD –ROMs 1997: Instant Messaging
surf that ‘Net while vying for the high
1987: Laptop Computers 1998: Google scores in video games and watching
1989: America Online Disney on DVD.”
1999: Napster
Game Boy handheld Athima Chansanchai, Millennials Lead
2000: PayPal
the Wired Life
1992: Internet for Public
2001: iPod Bluetooth
1994: Yahoo

Emerging Journalists
07
Content is organized into 10 departments
•
Categories – The Feed, Multimedia & Splice Original
•
Site contains over 400 pages, not counting archives
•
Reader contribution encouraged in “Discussion Board”
•

Diverse Content
08

Visitor Demographics
09

Extreme Growth
July to November
10
March to July
Site launched in Feb. 2008

Advertising Rates
• Pay for every 1,000 times
11
your ad is viewed
• 50,000 impressions per
month guaranteed
• Pay a flat monthly rate for
your ad, regardless of the
number of times it’s seen

12
Top Leaderboard
Top
Lead
erb
oar
d
ABOVE THE FOLD

13
Top Right Corner Ad
ABOVE THE FOLD

14
Left Wide Skyscrapers
• 160 x 600 pixels
• Four ads available
• All appear on left side
• A is partially above fold
• B-C-D are below fold
• Run on all pages
• Rate Models:
• A - $6 CPM ($600/mo)
• B - $5 CPM ($500/mo)
• C - $4 CPM ($400/mo)
• D - $3 CPM ($300/mo)

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Bottom Leaderboard
• 728 x 90 pixels
• Runs on bottom of the:
• Home Page
• Dept Pages
• Information Pages
• Rate Models:
• $5 CPM
• $500 per month
BELOW THE FOLD

16
Horizontal Banner
• 468 x 60 pixels
• Runs on bottom of all:
• Content Pages
• Rate Models:
• $3 CPM
• $300 per month
BELOW THE FOLD

17
Rates Only Page
Top Leaderboard: $10 CPM – or – $1,000 per month
Top Right Corner Ad: $8 CPM – or – $800 per month
Left Wide Skyscraper: A - $6 CPM ($600/mo)
B - $5 CPM ($500/mo)
C - $4 CPM ($400/mo)
D - $3 CPM ($300/mo)
Bottom Leaderboard: $6 CPM – or – $900 per month
Horizontal Banner: $4 CPM – or – $600 per month
 100,000 average monthly impressions January – February 2009

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Contact Information