Leverage SmallBusiness Blog ContentTake a look at these 10 ways to benefit from your small           business blog content...
 What is Content Leverage?“Content leverage is using every piece of content inmultiple ways to get the highest return on ...
 Assumptions You have a small-scale business. It is run by YOU or with less than 5 employees. The business has an acti...
 Benefits Free and recurring traffic Gaining new business leads Establishing authority Creating B2B relations Natura...
 Guest Blogging Use a couple of old blog posts to create a new post for  guest blogging. If the old ones were time sensi...
 PPT Presentation The presentation you are viewing is an example of  content leveraging. You need MS PowerPoint. Create ...
 Videos Avoid self-promotional videos. Create videos on your  small business related concepts and share them via  platfo...
 Create PDF Take a bunch of related blog posts. Edit them. Create a  PDF file on that topic. Upload on free file sharing...
 Create eBook This is an extension of the „PDF‟ concept. Use blog posts  and research work to create an eBook. Keep it b...
 Infographic Graphically represent blog posts via an Infographic.  Really awesome for concept-based information sharing....
 Newsletter Some bloggers „rent‟ out their huge email list to  business owners for paid advertisement, known as „solo  a...
 Facebook Notes Republish few blog posts via FB Notes. Keep sharing.  Don‟t forget to credit original source.Budget: $0
 Article Directories Rewrite old blog posts and submit with article  directories. Google for a directory lists.Budget: $...
 Webinar Not exactly leveraging blog content per se but works  excellently to communicate with readers. Host webinars  o...
About AuthorI am a freelancing consultant,blog content manager, bloggerand content strategist, apublished Amazon editor an...
THANK YOUInteract with this presentation by suggesting more content leveraging ideas.                           Leave comm...
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10 Ways for Small Business to Leverage Content

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10 Ways for Small Business to Leverage Content

  1. 1. Leverage SmallBusiness Blog ContentTake a look at these 10 ways to benefit from your small business blog content repeatedly. Chitraparna Sinha
  2. 2.  What is Content Leverage?“Content leverage is using every piece of content inmultiple ways to get the highest return on investment from each piece of content.” ~ Content Marketing Institute
  3. 3.  Assumptions You have a small-scale business. It is run by YOU or with less than 5 employees. The business has an active blog. Content is shared online on social networks, forums etc. You have limited budget. [The 10 ways appear from next slide onwards]
  4. 4.  Benefits Free and recurring traffic Gaining new business leads Establishing authority Creating B2B relations Natural backlinks Improved ROI
  5. 5.  Guest Blogging Use a couple of old blog posts to create a new post for guest blogging. If the old ones were time sensitive, research and add new data. Publish on high authority and niche relevant blogs.Budget - $30 to $100 per post (if outsourced) DIY
  6. 6.  PPT Presentation The presentation you are viewing is an example of content leveraging. You need MS PowerPoint. Create PPT and share it online via SlideShare, SlideBoom, Google Docs and others.Budget - $50 to $100 per PPT (if outsourced) DIY
  7. 7.  Videos Avoid self-promotional videos. Create videos on your small business related concepts and share them via platforms like YouTube, Daily Motion and others.Budget - $20 to $70 per video (better to get professional service)
  8. 8.  Create PDF Take a bunch of related blog posts. Edit them. Create a PDF file on that topic. Upload on free file sharing sites.Budget - DIY
  9. 9.  Create eBook This is an extension of the „PDF‟ concept. Use blog posts and research work to create an eBook. Keep it between 30-50 pages. Use upsell. Either give it for free on your blog in exchange of name & email id (list building) or upload on eBook sharing sites or sell on Amazon.Budget: Could be a mixture of DIY and professional eBookdevelopment. Estimate budget is around $100.
  10. 10.  Infographic Graphically represent blog posts via an Infographic. Really awesome for concept-based information sharing. You can share them repeatedly on social media, webinars, get bloggers to embed them on their blogs etc.Budget: $100 to $300 per Infographic Don‟t DIY unless very sure. DIY tools – Visual.ly, Easel.ly
  11. 11.  Newsletter Some bloggers „rent‟ out their huge email list to business owners for paid advertisement, known as „solo ads‟. Contact some solo ad providers (use Warrior Forum) and schedule a release. Either use old blog posts or create a new sales pitch.Budget: $100 to $250 (depends on estimated clicks)
  12. 12.  Facebook Notes Republish few blog posts via FB Notes. Keep sharing. Don‟t forget to credit original source.Budget: $0
  13. 13.  Article Directories Rewrite old blog posts and submit with article directories. Google for a directory lists.Budget: $150 for a batch of 30 posts Get submission package deals
  14. 14.  Webinar Not exactly leveraging blog content per se but works excellently to communicate with readers. Host webinars once a month, record and upload on video sharing sites.Budget: DIY
  15. 15. About AuthorI am a freelancing consultant,blog content manager, bloggerand content strategist, apublished Amazon editor andsocial media geek.Find me on – Facebook Twitter LinkedIn Google+ ~ Chitraparna Sinha
  16. 16. THANK YOUInteract with this presentation by suggesting more content leveraging ideas. Leave comments below.

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