1. Leverage Small
Business Blog Content
Take a look at these 10 ways to benefit from your small
business blog content repeatedly.
Chitraparna Sinha

2.  What is Content Leverage?
“Content leverage is using every piece of content in
multiple ways to get the highest return on investment
from each piece of content.”
~ Content Marketing Institute

3.  Assumptions
 You have a small-scale business.
 It is run by YOU or with less than 5 employees.
 The business has an active blog.
 Content is shared online on social networks, forums etc.
 You have limited budget.
[The 10 ways appear from next slide onwards]

4.  Benefits
 Free and recurring traffic
 Gaining new business leads
 Establishing authority
 Creating B2B relations
 Natural backlinks
 Improved ROI

5.  Guest Blogging
 Use a couple of old blog posts to create a new post for
guest blogging. If the old ones were time sensitive,
research and add new data. Publish on high authority
and niche relevant blogs.
Budget - $30 to $100 per post (if outsourced)
DIY

6.  PPT Presentation
 The presentation you are viewing is an example of
content leveraging. You need MS PowerPoint. Create PPT
and share it online via SlideShare, SlideBoom, Google
Docs and others.
Budget - $50 to $100 per PPT (if outsourced)
DIY

7.  Videos
 Avoid self-promotional videos. Create videos on your
small business related concepts and share them via
platforms like YouTube, Daily Motion and others.
Budget - $20 to $70 per video
(better to get professional service)

8.  Create PDF
 Take a bunch of related blog posts. Edit them. Create a
PDF file on that topic. Upload on free file sharing sites.
Budget - DIY

9.  Create eBook
 This is an extension of the „PDF‟ concept. Use blog posts
and research work to create an eBook. Keep it between
30-50 pages. Use upsell. Either give it for free on your
blog in exchange of name & email id (list building) or
upload on eBook sharing sites or sell on Amazon.
Budget: Could be a mixture of DIY and professional eBook
development. Estimate budget is around $100.

10.  Infographic
 Graphically represent blog posts via an Infographic.
Really awesome for concept-based information sharing.
You can share them repeatedly on social media,
webinars, get bloggers to embed them on their blogs
etc.
Budget: $100 to $300 per Infographic
Don‟t DIY unless very sure. DIY tools – Visual.ly,
Easel.ly

11.  Newsletter
 Some bloggers „rent‟ out their huge email list to
business owners for paid advertisement, known as „solo
ads‟. Contact some solo ad providers (use Warrior
Forum) and schedule a release. Either use old blog posts
or create a new sales pitch.
Budget: $100 to $250 (depends on estimated clicks)

12.  Facebook Notes
 Republish few blog posts via FB Notes. Keep sharing.
Don‟t forget to credit original source.
Budget: $0

13.  Article Directories
 Rewrite old blog posts and submit with article
directories. Google for a directory lists.
Budget: $150 for a batch of 30 posts
Get submission package deals

14.  Webinar
 Not exactly leveraging blog content per se but works
excellently to communicate with readers. Host webinars
once a month, record and upload on video sharing sites.
Budget: DIY

15. About Author
I am a freelancing consultant,
blog content manager, blogger
and content strategist, a
published Amazon editor and
social media geek.
Find me on –
 Facebook
 Twitter
 LinkedIn
 Google+
~ Chitraparna Sinha

16. THANK YOU
Interact with this presentation by suggesting more content leveraging ideas.
Leave comments below.