Transcript of "Social Snap: Google+ platform report"
How to Use Google+ to Market Your Brand January 2013
Is Google+ a Good Fit for Your Brand? Google+ is Google’s official social network.In addition to being a social network, it also adds asocial layer of connection between Google users and the services they use – like YouTube. January 2013 How to Use Google+ to Market Your Brand 2
Google+ - What You Need to Know• There are 250 million active users on Google+.• Of those active users, 50% log on daily.• Google+ users spend an average of 12 minutes in the “stream” per day.• 69.4% of Google+ users are male.• 54.9% of online marketers worldwide said Google+ was an essential part of their digital marketing strategy.• 2/3 of the Interbrand Top 100 have a Google+ brand page. January 2013 How to Use Google+ to Market Your Brand 3
How to Engage Google+ Users• Contacts can be grouped into “circles” that help you categorize them according to interests and the type of connection.• Brands can comment on and re-share content from individual users – as well as join communities. Takeaway: Develop a circling strategy before your brand dives into extensive G+ usage. Once your circles are established, make an effort to post regular content that connects with those particular users. January 2013 How to Use Google+ to Market Your Brand 4
Emphasize the Visuals on G+• You can edit photos within Google+ and share animated GIF images.• Many photographers consider Google+ to be the best social network for photos.• You can brand your business page with a profile image and header photo, and then share images and videos directly to the stream. Takeaway: While text is an essential part of your Google+ sharing strategy, consider how you can use images or videos to engage your audience and bring them back to your website. January 2013 How to Use Google+ to Market Your Brand 5
Use Google Authorship to Boost Search Results• With the Search Plus Your World update, Google effectively integrated an individual’s social experience into their search experience.• Claim Google authorship for your individual profile, and encourage team members to do the same, Takeaway: Connect your personal page with your brand page, and encourage team members to claim authorship of content published on your company’s site. It may increase search engine traffic and clickthroughs. January 2013 How to Use Google+ to Market Your Brand 6
How to Optimize Your Google+ Page• Using your business name and include a keyword rich business description.• Reach out and circle users that represent your ideal customer profile.• Link to your other social media profiles.• Optimize your visual content with keyword terms.• Tag authors and other users to boost engagement.• Use hashtags to gather new followers. January 2013 How to Use Google+ to Market Your Brand 7
Use Hangouts to Create Community• Hangouts allow your brand to host video chats with several people at once• You can use them as focus groups, product introductions, informal chats or brainstorming sessions with team members.• The New York Times uses Google+ Hangouts as their primary social video platform – and hosted chats with Olympic Athletes. January 2013 How to Use Google+ to Market Your Brand 8
Create and Explore G+ Communities• Like LinkedIn groups and Facebook groups, Google+ Communities offer an opportunity for people to connect based on their similarities.• Google+ groups can be joined by individuals as well as brands.• Create a community with a tightly focused topic that relates to your ideal audience – then invite your Google contacts. January 2013 How to Use Google+ to Market Your Brand 9
How to Measure Google+ Traffic• Ripples offers a visualization of which users are sharing and resharing your posts most frequently. It’s a good way to look at how your content is being used within G+ and identify your top influencers.• Google+ traffic can be monitored through Google Analytics. Using the social section under the traffic sources tap, you can get a clear breakdown of shares, direct posts and comments. January 2013 How to Use Google+ to Market Your Brand 10
Start Leveraging Social Media Today!• You’ve learned the basics – now get the full story!• Download our free white paper and learn more about Pinterest, Tumblr and Google+ marketing for your brand. January 2013 How to Use Google+ to Market Your Brand 11
Looking for more resources about Google+? Check out the Social Snap Blog: www.socialsnap.com/blogInterested in making social media measurement fast and easy? Save hours of time each month and get out of Excel Hell! Schedule a Social Snap demo: http://www.socialsnap.com/contact-demo.php
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