1. Chumbak: Building a community of brand enthusiasts
“There is nothing else out there that gives you the ability to reach out to your target audience the
way Facebook does. Whether it’s a product launch or a contest or even customer queries it’s
honestly the best marketing tool a startup like Chumbak can have.”
Goals
Chumbak uses Facebook as its sole marketing channel to:
Build a community of users who are passionate about the brand
Drive awareness of product lines
Announce new product launches
Crowdsource ideas for new products
Approach
Chumbak created a Facebook Page that is very vibrant and resonates well with its brand personality.
Cover picture is updated regularly with theme of its latest product line
Profile photo depicts the newest product
“Contact us” tab is featured prominently on the Page for customers to reach Team Chumbak
“Brand New!” tab showcases latest product catalogue
The company uses Facebook Ads to:
Get users engaged with the brand
Drive new connections to the Page
Increase traffic to its product catalogue
Drive users to the “Brand New!” tab for a sneak peek at the latest range of products
Promote special offers and discounts

2. Chumbak utilizes its Facebook Page, which is at the center of all of its marketing efforts, to::
Engage with customers and prospects
Respond to queries, and for customer service
Hold contests and crowdsource ideas for new launches
Post “sneak peeks” and information on product launches
The company used Facebook Ads to drive word-of-mouth at scale by:
Targeting sponsored stories about products to friends of its 100K+ Page fans
Results
25% of online revenue comes from Facebook, with a very high degree of repeat purchases among
Page fans
5X ROI on total advertising spend with Facebook
30%-40%of website traffic comes from Facebook
About
Founded in 2010, Chumbak is a way to experience the India that we see every day, in the form of
travel and souvenir products such as fridge magnets, key chains, t-shirts, coffee mugs, tins, notebooks,
bags and a lot more.
facebook.com/Chumbak