Personal Information
Organization / Workplace
Lisbon Area, Portugal, USA, Europe, Portugal
Industry
Advertising / Marketing / PR
Website
www.imnylon.com
About
A pioneer in the Purpose Marketing & Mission Marketing, Joah Santos works at the intersection of behavioural economy, business development and advertising. Joah became known for creating Dove - Real Beauty, which was award the campaign of the century. He was named “Beverage's Favorite Adman” by Campaign Magazine, which described Joah as a “rare hybrid” who has credentials with psychologists, economists and Mad Men alike.”
Joah has blurred the lines between a business development agency and an Advertising agency with the opening of NYLON, which has had a 100% success rate in increasing marketshare for its clients that follow his strategies. His research on strategies has changed the way...
Tags
marketing
nylon agency
marketing and advertising
market research
social marketing
portugal
heineken
viral marketing
integrated marketing
absolut
beer
old spice
philadelphia
cif portugal
cerveja portugal
360 marketing
social nylon marketing
cerveja sagres
socialnyloncom
super bock
marketing portugal
apple portugal
sagres portugal
nespresso
havana club portugal
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