About Joah attended New York University ’s Stern School of Business with a concentration in Finance. After working on the New York Stock Exchange, He attained a Masters in Marketing from University of Pennsylvania.
Joah’s involvement in the creation of award winning campaigns such as "Got Milk?" and working as a financial analyst on NYSE, has given him a very unique creative perspective.
It also gave him one of the strangest CVs at the time, since finance and creativity typically dont mix.
He launched Nylon in Portugal, in order to create integrated campaigns on a national level. A market long used by brands like P&G and CocaCola to test products due to scale. With success in hand, Joah ha...