Blitz Local Webinar
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This dyanamic presentation answers the question once and for all - Is there ROI in Social Media Marketing. It's like Sex...if it's not good - you are doing it all wrong. Results and ROI in Social Media are absolutely measurable and ROI can be expected.
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Blitz Local Webinar
- 1. Welcome to BlitzLocal Local Listings, Social Media Integration and On-Line Marketing
- 3. BlitzLocal Portfolio “ What I like best about BlitzLocal is that they remove the black box approach to SEO and PPC. We have great visibility into PPC management, and a similarly clear path toward SEO improvement. It’s an approach that a non-technical manager like me can understand.” - Bill Flaherty, Executive Vice President, Quiznos
- 4. What do we Offer? Branded Facebook Landing Pages Local Listings PPC Management Website Optimization
- 7. Here Coca-Cola uses giving to promote sharing.
- 16. Listing on Google alone is a good start – 85% of searches are on Google BUT – is your business so good that you are willing to surrender 15 of every 100 potential customers? There are about a dozen “Big” business directories, and 200 in all I takes about 40 hours per location to list in all directories. If there are errors in the listings when they ping each other, it will delay your listing, may exclude your listing and could confuse your customers.
- 20. Welcome to BlitzLocal Local Listings, Social Media Integration and On-Line Marketing Q and A -
Editor's Notes
- Welcome everyone! This presentation will explain who we are, what we do and what our product offer is. By the end of this presentation you should have the information you need to decide if you have the conviction and passion needed to spread the word about the power of Local Listings, Social Media Integration and On-Line Marketing. We will also cover what is involved in prospecting for new clients, what tools are available for you and most importantly what you can make by applying this process a few hours a week. This is not a MLM scheme. There is no ‘down line’, there is nothing to buy, and you are not held to performance standards. In fact, if I could clone myself, I wouldn’t need salespeople..but there are 600,000 prospects out there and I simply can not call on them all by myself, so I need you!
- I am the 'street' marketer for BlitzLocal. Blitzlocal has done just fine with customers who know them by reputation and knock on their door and they did not come looking for me. I needed an engineering firm that could fulfill some specific needs and in the end I was so impressed with BlitzLocal that they incorporated some things I wanted to do and I just joined forces with them. I am proud of the affiliation and honored to represent them.
- There are four core products in the BlitzLocal offering. Social Media integration with the businesses current website and advertising campaign. A local listing audit and set-up, a PPC advertising campaign and where needed, a Website optimization and Search Engine Analysis of their current website. The purpose of this introductory webinar is not to get deep into the technical aspects and application of all of these products because that would literally take days! This is a quick overview of the products benefits to the businesses that you may call on. Let’s start with Local listings..
- This is the entry point of our product offer. For less than three hundred bucks a business can choose a page from their website and we will import it to Facebook, designate it as their landing page and set-up the unique URL address. We also clean up un-needed tabs at the top and provide a tool to increase fan sharing and a call to action to submit to the form for CRM. Most businesses spend thousands of dollars building and maintaining their websites and it only makes sense for their Facebook presence to look just as professional. This page will drive traffic back to their website and increase sales. It will be shared through friend groups and the business will begin to get referrals and recommendations from facebook users. Once we have their page set-up, we offer to help them make it effective by offering the other services in our package. Like a business that doesn’t put a sign out front, a FanPage must be advertised to be effective and we have the tools to do it. There are a tremendous number of reasons for a business to want to be on Facebook, look good on Facebook and Sell on Facebook. Sending out newsletters, promotions and coupons is only the start. ‘Insights’ which is an analytics tool is very powerful for Fan Sights and can give a lot of demo/psychographic information back to the business about who their customers are, and what they liked or did not like. You can have 60K nameless visitors to a website a day and it is a 1 dimensional visit. A visit to a FanPage that is being monitored, is a 2 dimensional experience. A properly managed fanpage is being monitored, and customer comments are responded too immediately. A bonus perk is that customer ratings and comments improve the Facebook ranking results in search, and can help Search Engine rankings as well.
- Local listings are the new yellow pages. They appear in every search engine, on mobile phones and in content searches. This seems to be a very simple concept, but how many businesses are missing the boat by not being here? A lot of them..here’s more
- The Local Listings service is the most powerful way for a business to be found. And really, anyone can do it. The rub comes in submitting to all of the really big top 6-10 of the listing services, and then to the dozens of smaller but just as important ones. If the information was manually entered it would take about 40 hrs per location to get it done. BlitzLocal uses an auto-submission process that streamlines the effort and insures that information is exactly the same across all of the services. Errors in input can lead to delayed postings, or even failed submissions. BlitzLocal also offers and audit of existing listings to see where listings are missing and how many errors are contained in the listings that are found. Since BlitzLocal is a ‘trusted source’ from search engines such as Yahoo! The submissions generally show up quicker because all of the Search Engines use cross checking to make sure that submissions are not redundant, false or spam. This makes companies money, no doubt, no argument. It’s not a matter of should you be here – You have to be here. On a down note, if you do not properly go through the verification process and ‘claim’ you listing – someone else can. And then you are hostage to them!
- Pay Per Click advertising or PPC is the best value you can get for your advertising dollar. You do not pay in advance, you are not deciding on a print campaign months in advance, and you do not have an initial outlay of cash to produce and mail a postcard or coupon book. Through Google analytics, we are able to see every click on the ad, where it came from and then what the customer did once they were there. How long did they stay, what did they look at, what did they buy. We can target long and short keyword phrases that have to do with the business. In most cases it takes more than 100 keywords to capture all of the search varieties of a businesses product or service. BlitzLocal has a proven track record of identifying the right keywords, writing the correct ads and seeing click through rate, conversion and ROI increase as much as 400% through the proper use of PPC. They utilize the top 3 search engines as well as the content network (Websites that feature Adsense) and of course Facebook. Businesses are tired of spending money on advertising that does not work. They are tired of paying bills and having nothing left. PPC is the opposite, they only pay for results. I can tell you that through my own businesses, PPC could bankrupt me. I will get as many clicks as I want to spend money to get. It’s that simple – it works.
- Welcome everyone! This presentation will explain who we are, what we do and what our product offer is. By the end of this presentation you should have the information you need to decide if you have the conviction and passion needed to spread the word about the power of Local Listings, Social Media Integration and On-Line Marketing. We will also cover what is involved in prospecting for new clients, what tools are available for you and most importantly what you can make by applying this process a few hours a week. This is not a MLM scheme. There is no ‘down line’, there is nothing to buy, and you are not held to performance standards. In fact, if I could clone myself, I wouldn’t need salespeople..but there are 600,000 prospects out there and I simply can not call on them all by myself, so I need you!