Tracking customers in the physical space
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SOLOMO has the ability to map and engage visitors in and around a physical location. The technology uses beacons to track how they travel and can reach them when they enter into a 'marked' zone using your apps. SOLOMO is now available to the European and Latin American markets and is very effective as a loyalty-program driver.
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Tracking customers in the physical space
- 1. The First SMART LOCATION P L A T F O R M For Loc a t ion Ana l y t i c s & Mobi l e Engageme nt POWERED BY: SEPTEMBER 2014
- 2. CONFIDENTIAL | 2 Retail, Conferences & Trade Shows
- 3. SMART LOCATIONS CONFIDENTIAL | 3 Reveal Undiscovered Experiences SMART CONSUMERS >84% USE THEIR DEVICE <2% OF ALL LOCATIONS Let’s bring DIGITAL TOUCH POINTS to the PHYSICAL WORLD
- 4. CONFIDENTIAL | 4 ENGAGE Where are customers in my location? What regions did they visit? What paths did they travel? LOCATE How many are near my location? Who is in my location? What are the peak times? ANALYZE How many Visitors and Visits? How many are repeat visitors? How long are they dwelling? Smart Locations
- 5. CONFIDENTIAL | 5 Smart Location Platform: How It Works What does your Business Get? What do your Customers Get? Local Engagement & Experiences Personal Engagement & Experiences Privacy Center Real-Time Mobile Analytics Maps & Wayfinding Contextual Offers & Content Delivery API API Infrared Bluetooth SOLOMO BeaconTM RFID GPS iBeacon WiFi Your branded app Web Portal
- 6. CONFIDENTIAL | 6 Smart Cities
- 7. CONFIDENTIAL | 7 Creating a SMARTCity – Discover Madison
- 8. CONFIDENTIAL | 8 Creating a SMARTCity Interactive Maps To Discover New Locations Contextual Offers To Save Money
- 9. CONFIDENTIAL | 9 Creating a SMARTCity Increase Foot Traffic Conversion Increase Basket Size With Offers Gather Analytics Across Locations Interactive Maps To Discover New Locations Contextual Offers To Save Money
- 10. CONFIDENTIAL | 10 Creating a SMARTCity – Discover Madison Increase Foot Traffic Conversion Increase Basket Size With Offers Gather Analytics Across Locations Interactive Maps To Discover New Locations Contextual Offers To Save Money There are over 1M tulips @ the Capital The Farmers Market has 500k visitors per yr Camp Randall was a fort during the Civil War The Madison Symphony is the oldest in the Midwest Further Community Awareness & Involvement
- 11. CONFIDENTIAL | 11 Getting STARTED In cooperation with GCVC, we can offer on-site pilot testing, implementation and support in Europe and Latin America with adaption to local languages, culture and privacy regulations: Snorri H. Gudmundsson Nordics and the EU CONTACT Luiz Kemmer Brazil & Latin America CONTACT Mira Hijova UK & Eastern Europe CONTACT
Editor's Notes
- SOLOMO Exchange™ v2.0 is the only comprehensive platform for marketers to obtain indoor location intelligence and drive digital consumer engagement in physical locations. The platform provides value for your business and your business’ customers. In the middle is SOLOMO exchange, a Saas-based, scalable platform that pulls in data from a variety of different sensor technologies and makes them available to Consumer and Business applications via APIs. On the left side we see the value that your customers can get when your branded app is connected to SOLOMO Exchange. Local, Personal engagement and previously undiscovered experiences become real. On the right side we see the value your business gets in addition to engaging your customers. Rich, real time analytics for your locations. Interactive maps and wayfinding. And powerful campaign management and offers tools are all a part of the platform. These functions are accessed via a web-based Portal that you would have access to.