Did you figure out why to go mobile yet? (If not, see http://www.slideshare.net/SnapHop/why-go-mobile-13757537). Now it's time for the how--10 easy steps to help you figure out how to build your mobile presence.

1. How to go mobile!
in 10 easy steps.!
!
from!

2. Mobile Site!
What are Mobile App!
your
Mobile Search!
options?! !
Email & Text Message !
!
1! Choose your
approach(es).!

3. Of US mobile users in December 2011*,!
!
What do
­ 47.60% used mobile apps!
your ­ 47.50% used mobile browsers!
customers !
use?! If itʼs neck and neck…!
…you must accommodate both.!
2! Consider your
audience.!
*comScore 2012!

4. Approach! Benefits! Drawbacks!
Site! ­ Relatively simple! ­ May require new content and/or
­ Leverage existing site! coding!
­ Works on many devices! ­ Can limit functionality!
What do App!
­
­
Searchable on web!
Sophisticated functionality! ­ Can be complex and expensive
­ Possible revenue! to develop own app!
your ­ Customers already use apps! ­ Users must download and open
apps!
customers Search! ­
­
Leverage existing site!
Get found at decisive moment,
when user is ready to buy!
­
­
Users may find and defect to
competitors!
Most useful for local!
need?! Email & ­ Leverage existing email
­
­
Need mobile site for searchers to
visit!
May need supporting mobile site!
Text! program w/ mobile mods! ­ Text requires opt-in!
­ Simple with many tools!
3! Consider the
benefits.!

5. You donʼt have to build your own app—find out
what mobile-ready social media your customers
use and engage there. Options include:!
! Facebook: create a page, get likes with offers/
!
giveaways/contests, share news and updates!
! Foursquare: create check-in/mayor deals!
How can you !
!
Twitter: have a hashtag; tweet news and deals;
host or participate in relevant industry chats!
create the
!
!
right code Create targeted mobile promos that are
concise, compelling, and can be quickly
and content?! completed on any mobile device.!
4! Consider your
strengths.!

6. ­ 81% of users prefer mobile sites to apps
for pricing research !
­ 79% prefer mobile sites for reviews !
­ 63% prefer mobile sites for purchasing!
­ Promotions shared through other channels
Mobile sites often need mobile optimized landing
pages (social media can also be used)!
make good ­ Mobile sites are simple & flexible; you can
sense.! drive traffic to them from many sources!
5! (Re)consider a
mobile site.!
Adobe 2012!

7. Do! Donʼt !
­ Concise content! ­ Overcomplicate
­ Clear CTAs! things!
­ Large images ­ Fix widths!
and buttons! ­ Lock info in PDF
Keep in mind downloads!
­ Single column!
that mobile
­ Register on LBS! ­ Require complex
is different.! form completion!
6! Consider mobile
!
dos and donʼts.!

8. Try a mobile site or app builder
such as SnapHop, Weebly,
WordPress Mobile, Mobify,
Wirenode, Mippin Mobilizer, Onbile,
MoFuse, and others.!
!
Use tools Talk to your development team or
& talent.! technical staff to determine the best
approach to build-it-yourself.!
7! Build a
prototype.!

9. Test on iPhone, Android,
Blackberry, tablet, and
other major devices.!
!
List and fix problems and
inconsistencies.!
Ensure
cross-device Social media promos are easy
ways to leverage platforms that are
functionality.! already very mobile friendly.!
8! Test internally…
and test again.!

10. Send out mobile optimized
Promote emails with coupons that
can be redeemed on
mobile mobile.!
offers with !
Post social media updates
email and and contests that users
can respond to and re-
social.! share on mobile.!
9! Test with
customers.!

11. Youʼre not done after the first trial!!
!
See what users do & respond to it.!
!
Analyze Mobile is constantly growing and
results and changing. You should too.!
iterate.!
10! Keep on
improving.!

12. 10 easy steps.!
Are you ready to begin?!
Jump right in with!
http://www.snaphop.com