'Box Lunch: UX and Analytics
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'Box Lunch: UX and Analytics

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At our June '13 'Box Lunch, our design director, Lydia Whitehead and Search Manager, Jenny Anderson, gave the skinny on all things user experience, including using Google analytics to understand ...

At our June '13 'Box Lunch, our design director, Lydia Whitehead and Search Manager, Jenny Anderson, gave the skinny on all things user experience, including using Google analytics to understand users. To see examples of our user experience work for client Floors to Your Home: http://www.smallboxweb.com/work/floors-to-your-home

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'Box Lunch: UX and Analytics 'Box Lunch: UX and Analytics Presentation Transcript

  • UX and AnalyticsWITHJenny Anderson & Lydia Whitehead
  • Quick PollWhat do you know aboutyour users?What do you wish youknew?
  • Basic UX ConsiderationsWhere are users frustrated?Do users know where to find things?How do users complete a task?What information is most important to users?
  • TOOLS FORUNDERSTANDING USERS
  • Tools: UsabillaDo users know where to find things?What information is most important to users?www.usabilla.com
  • Tools: Loop 11Where are users frustrated?How do users complete a task?www.loop11.com
  • Tools: Five Second TestDo users know where to find things?What information is most important to users?www.fivesecondtest.com
  • WHAT ANALYTICS CANTELL YOU ABOUT USERS
  • First Things First
  • Mobile Use
  • Mobile Use
  • Top Pages
  • Top Pages
  • Navigation Paths / Summary
  • Navigation Paths / Summary
  • Navigation Paths / Summary
  • Navigation Paths / Summary
  • ADVANCEDANALYTICS
  • What else do you wishanalytics would tell you?Quick Poll
  • 1. Identify Goal Type- destination- duration- pages visited- event2. Goal DetailsGoal Tracking
  • 2. Goal Details: Value, and FunnelGoal Tracking
  • Goal Tracking: Funnel Visualization
  • How can you analyze the valueof marketing efforts like email,affiliate marketing, or banner adpurchases?http://www.mywebsite.com/Campaign Tracking?utm_source=banner+ads&utm_medium=wthr&utm_campaign=600X490
  • SourceTypically always the same / email / banner ads / cpcMediumWhich of the sources? member / wthr / bingCampaignTypically date sent, ad dimension, or in the case of cpc the actualConsistent nomenclature is important so keep anExcel spreadsheet!Campaign Tracking
  • Campaign Tracking: Who is visiting?
  • Campaign Tracking: What are theydoing?
  • DashboardsDashboards can be shared and/or sent as aregularly scheduled report.
  • Things to Include:- Primary Goals- Traffic Sources- Referral Traffic- Top KeywordsCustomized Dashboards
  • Google Analytics Learning Centerhttp://www.google.com/analytics/learn/URL Builderhttps://support.google.com/analytics/answer/1033867?hl=en&ref_topic=1032998Resources