'Box Lunch: UX and Analytics

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At our June '13 'Box Lunch, our design director, Lydia Whitehead and Search Manager, Jenny Anderson, gave the skinny on all things user experience, including using Google analytics to understand users. To see examples of our user experience work for client Floors to Your Home: http://www.smallboxweb.com/work/floors-to-your-home

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'Box Lunch: UX and Analytics

  1. 1. UX and AnalyticsWITHJenny Anderson & Lydia Whitehead
  2. 2. Quick PollWhat do you know aboutyour users?What do you wish youknew?
  3. 3. Basic UX ConsiderationsWhere are users frustrated?Do users know where to find things?How do users complete a task?What information is most important to users?
  4. 4. TOOLS FORUNDERSTANDING USERS
  5. 5. Tools: UsabillaDo users know where to find things?What information is most important to users?www.usabilla.com
  6. 6. Tools: Loop 11Where are users frustrated?How do users complete a task?www.loop11.com
  7. 7. Tools: Five Second TestDo users know where to find things?What information is most important to users?www.fivesecondtest.com
  8. 8. WHAT ANALYTICS CANTELL YOU ABOUT USERS
  9. 9. First Things First
  10. 10. Mobile Use
  11. 11. Mobile Use
  12. 12. Top Pages
  13. 13. Top Pages
  14. 14. Navigation Paths / Summary
  15. 15. Navigation Paths / Summary
  16. 16. Navigation Paths / Summary
  17. 17. Navigation Paths / Summary
  18. 18. ADVANCEDANALYTICS
  19. 19. What else do you wishanalytics would tell you?Quick Poll
  20. 20. 1. Identify Goal Type- destination- duration- pages visited- event2. Goal DetailsGoal Tracking
  21. 21. 2. Goal Details: Value, and FunnelGoal Tracking
  22. 22. Goal Tracking: Funnel Visualization
  23. 23. How can you analyze the valueof marketing efforts like email,affiliate marketing, or banner adpurchases?http://www.mywebsite.com/Campaign Tracking?utm_source=banner+ads&utm_medium=wthr&utm_campaign=600X490
  24. 24. SourceTypically always the same / email / banner ads / cpcMediumWhich of the sources? member / wthr / bingCampaignTypically date sent, ad dimension, or in the case of cpc the actualConsistent nomenclature is important so keep anExcel spreadsheet!Campaign Tracking
  25. 25. Campaign Tracking: Who is visiting?
  26. 26. Campaign Tracking: What are theydoing?
  27. 27. DashboardsDashboards can be shared and/or sent as aregularly scheduled report.
  28. 28. Things to Include:- Primary Goals- Traffic Sources- Referral Traffic- Top KeywordsCustomized Dashboards
  29. 29. Google Analytics Learning Centerhttp://www.google.com/analytics/learn/URL Builderhttps://support.google.com/analytics/answer/1033867?hl=en&ref_topic=1032998Resources

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