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Social Media Community Features
- 1. Social Media
SOCIAL MEDIA: COMMUNITY FEATURES
PHOTO:GARY HAYES
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com
- 2. Social Media
Web Communities
Algarve, Portugal, for IADIS
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com
- 3. Social Media
About Laurel Papworth
Usenet IRC, AARNET, for Uni 1989
Virtual worlds, Dransik, Ashen Empires, official
forums for Everquest, Ultima Online 1999
Big Brother, Biggest Loser, Idol Communities 2005
Saudi Arabia Women’s community 2008
AFTRS - Scorched.TV interactv Emmy Award 2008
Uni of Sydney, Uni of Western Sydney
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com
- 4. Social Media
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com
- 5. Social Media
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com
- 6. Social Media
Barrier to Entry
Reason for Joining, Value Systems &
Contribution
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com
- 7. AMYJOKIM
Elder VISITOR
Finishing Mute
Leader
Newcomer
Creator/
Limited
Evangelist
Responder Registered
Build Rep Normal
MEMBERSHIP LIFECYCLE
- 8. Social Media
FLICKR: MYKLROVENTINE
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com
- 9. Social Media
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com
- 10. Social Media
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com
- 11. Social Media
Barrier to Entry
Tagline and Motto
Proper ABOUT page
Visual design that encourages behaviour
History of site
List content, show tools, join discussion
V: first few minutes: want to add value
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com
- 12. Social Media
Social Spaces
Content creation, community distribution,
conversation and discussion
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com
- 13. Social Media
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com
- 14. Social Media
CONTENT IS LOCKED
READERS CANNOT EDIT
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com
- 15. Social Media
BLOGS ARE ONE TO MANY, MEDIA IN ISOLATION
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com
- 16. Social Media
BUILDING AN AUDIENCE IS AN ISSUE
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com
- 17. Social Media
GATED COMMUNITIES DISTRIBUTE DIFFERENTLY
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com
- 18. Social Media
CUSTOMER ADVERTISING
TO CUSTOMER
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com
- 19. Social Media
Communication Styles
Synchronous (virtual world, IMs) Asynchronous (email, forums)
One-to-Many (Blogs, Broadcast channels)
Few-to-Few (Facebook, Twitter) Group
Many-to-Many (Forums, Virtual Worlds)
One-to-One (PMs/DMs, IMs)
Clarify areas/security
V: Cater for different communication styles
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com
- 20. Social Media
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com
- 21. Social Media
Identity and Reputation
Profile as report card, followers and friends,
build reputation
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com
- 22. Social Media
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com
- 23. Social Media
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com
- 24. Social Media
Influencers
Creators, Contributors, Leaderboards and
reward systems.
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com
- 25. Social Media
WORDLE.NET
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com
- 26. Social Media
INFLUENCERS
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com
- 27. Social Media
COP
MODERATOR
HELPER
BADBOY
CRITIC
TEACHER BEFRIENDER
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com
- 28. Social Media
Activities and Campaigns
Running events in online communities
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com
- 30. Social Media
Types of Activities
Viral spiked managed events
Meetings for tribes, calendars, Memos
Performances, podcasts, IRC interviews
Competitions, polls, new content
Member OR SN Host organised
V: Build loyalty, retain value, repeat visits
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com
- 31. Social Media
Behaviour
Rules for managing etiquette
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com
- 33. Social Media
Behaviour
Etiquette statement (suggest)
Code of Conduct (must)
Rules of Engagement (penalties)
ToS, ToU, Privacy, EULA
Moderator community – forums, tools, shock sites, auto
ban, blacklist, security
V: We all need boundaries
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com
- 34. Social Media
Rites and Rituals
Secret handshakes - the language of the
community
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com
- 35. Social Media
Rites & Rituals
Scripted and unscripted dramas
Movie star death, Tsunami, election
Private yet shared and meaningful
Rites of Passage – birth, birthday, engagement, marriage,
death, graduation
Small rites – thank you, hello, welcome,
SN Rites - leaders, anniversary, icons
V: Membership anniversary = loyalty
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com
- 36. Social Media
Tribes and Swarms
Ripples of groups
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com
- 40. Social Media
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com
- 41. Social Media
Swarms
Meaningful sizes
Too large -> schisms/forks
Same tools for guilds and groups
Identification rituals and badges
Tools – places, clubhouses, private forums
V: They grow themselves virally for you
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com
- 42. Social Media
Future Directions
Real Time, Mobile, Ambient
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com
- 43. Social Media
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com
- 44. Social Media
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com
- 45. Social Media
In Summary
Playing with Communities
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com
- 46. Social Media
In Summary
How do I convey my purpose?
What tools do I give them?
How do they manage identity and trust?
What roles and what Leaders?
How to behave, do activities & do rituals?
Will they create subgroups virally?
V- Have FUN with your community!
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com
- 47. Social Media
Questions?
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com