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Social Media Social Networks




                           Social Media
                                 8 Steps to Managing
                                 Negative Comments
                                      in Online
                                    Communities




    laurelpapworth.com
Friday, 11 November 2011                                                      1
Social Media Social Networks


                                                      Laurel Papworth


                    •slides at http://slideshare.net/silkcharm
                    •delicious http://delicious.com/lpapworth/
                    sep2010
                    •blog at http://laurelpapworth.com
                    •email laurel@laurelpapworth.com
                    •phone +61 (0)432 684992
                    •Twitter @SilkCharm
                    •iTunes Social Media Business podcast
                                                                            reference

    laurelpapworth.com
Friday, 11 November 2011                                                                 2
Social Media Social Networks




                           http://laurelpapworth.com/courses
    laurelpapworth.com
Friday, 11 November 2011                                                       3
Social Media Social Networks




    laurelpapworth.com
Friday, 11 November 2011                                  4
Social Media Social Networks




    laurelpapworth.com
Friday, 11 November 2011                                  5
Social Media Social Networks




          Yammer -
          an Internal
          Facebook




    laurelpapworth.com
Friday, 11 November 2011                                  6
Social Media Social Networks



                     Badging & Recognition Features

         Define badges with graphics and descriptions
         Configure rules and weights for scoring
         Manually assign badges or allow users to earn by
         actions
         Track progress, show awarded badges, and show
         leaders
         View recognition events in stream
         Select inputs from SharePoint or external
         systems
         Run administrative reports on users and earned
         badges




                                       Newsgator

    laurelpapworth.com
Friday, 11 November 2011                                                                   7
Social Media Social Networks




    laurelpapworth.com
Friday, 11 November 2011                                  8
Social Media Social Networks




    laurelpapworth.com
Friday, 11 November 2011                                  8
Social Media Social Networks




                           My last 24 hours




    laurelpapworth.com
Friday, 11 November 2011                                                     9
Friday, 11 November 2011   10
Social Media Social Networks




                           http://qantaspilots.com.au/
    laurelpapworth.com
Friday, 11 November 2011                                                  11
Social Media Social Networks




                                Barrage of tweets
                           from social media consultant
                                   with Police




    laurelpapworth.com
Friday, 11 November 2011                                                  12
Social Media Social Networks




    laurelpapworth.com
Friday, 11 November 2011                                  13
Social Media Social Networks




    laurelpapworth.com
Friday, 11 November 2011                                  14
Social Media Social Networks




                            Ignore


                                       Flickr: Sokabs
    laurelpapworth.com
Friday, 11 November 2011                                  15
Ararat Rural City
                            Council - Official
                                   site

                                https://
                           www.facebook.com/
                                groups/
                            238483536657/

                                Ignore a 15
                           comment discussion
                            on WINTV on staff
                            leaving July 1 2011

Friday, 11 November 2011                          16
Social Media Social Networks




                                       Flickr: Sokabs
    laurelpapworth.com
Friday, 11 November 2011                                  17
Social Media Social Networks




    laurelpapworth.com
Friday, 11 November 2011                                  18
Social Media Social Networks




                           Sue




                                     Flickr: ArtySmokes
    laurelpapworth.com
Friday, 11 November 2011                                   19
Friday, 11 November 2011   20
Friday, 11 November 2011   21
Friday, 11 November 2011   21
Friday, 11 November 2011   21
Social Media Social Networks




       A former 2Clix senior employee of eight
           years said in July 2008 that 2Clix
         Australia's decision to liquidate was
      precipitated by the negative press resulting
       from its failed lawsuit against Whirlpool.


                                                Flickr:Sokabs
    laurelpapworth.com
Friday, 11 November 2011                                               22
Social Media Social Networks




                                        Wired.com
    laurelpapworth.com
Friday, 11 November 2011                                  23
Social Media Social Networks




                                        Wired.com
    laurelpapworth.com
Friday, 11 November 2011                                  23
Social Media Social Networks




                           Deflect

      mi9.com
    laurelpapworth.com
Friday, 11 November 2011                                     24
Social Media Social Networks




                                    OOH!
                                    Look!
                                    Shiny


                           Deflect

      mi9.com
    laurelpapworth.com
Friday, 11 November 2011                                     24
Social Media Social Networks




                                 Conversation Diary
                                  - bury the posts
        Competitions and Polls




    laurelpapworth.com
Friday, 11 November 2011                                               25
Social Media Social Networks




                                 Conversation Diary
                                  - bury the posts
        Competitions and Polls




    laurelpapworth.com
Friday, 11 November 2011                                               25
Social Media Social Networks




                                 Conversation Diary
                                  - bury the posts
        Competitions and Polls




           Phone Hacking
              vs Riots
    laurelpapworth.com
Friday, 11 November 2011                                               25
Social Media Social Networks




                           Remove, Ban




    laurelpapworth.com
Friday, 11 November 2011                                       26
Social Media Social Networks




                            Remove Posts
                           Ban Commenters




    laurelpapworth.com
Friday, 11 November 2011                                     27
Social Media Social Networks

     CampusAccess.com




                           Educate
    laurelpapworth.com
Friday, 11 November 2011                                  28
Social Media Social Networks




    laurelpapworth.com
Friday, 11 November 2011                                  29
Social Media Social Networks




                           Educate the issue, not the person

    laurelpapworth.com
Friday, 11 November 2011                                                         30
Social Media Social Networks




    laurelpapworth.com
Friday, 11 November 2011                                  31
Social Media Social Networks




         Confess,
         Promise

    laurelpapworth.com
Friday, 11 November 2011                                  32
Social Media Social Networks




                           $1.6 million down. Full Transparency.
                                 Brand Love = Priceless
    laurelpapworth.com
Friday, 11 November 2011                                                                    33
Social Media Social Networks




                           Fight, Stand up




    laurelpapworth.com
Friday, 11 November 2011                                                    34
Social Media Social Networks




                           Video




    laurelpapworth.com
Friday, 11 November 2011                                          35
Social Media Social Networks




                           Own it,
                           Wear it.




    laurelpapworth.com
Friday, 11 November 2011                                    36
Social Media Social Networks




    laurelpapworth.com
Friday, 11 November 2011                                  37
Social Media Social Networks




    laurelpapworth.com
Friday, 11 November 2011                                  37
Social Media Social Networks




    laurelpapworth.com
Friday, 11 November 2011                                  37
Social Media Social Networks




    laurelpapworth.com
Friday, 11 November 2011                                  38
Social Media Social Networks




    laurelpapworth.com
Friday, 11 November 2011                                  39

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8 ways to deal with negative social media

  • 1. Social Media Social Networks Social Media 8 Steps to Managing Negative Comments in Online Communities laurelpapworth.com Friday, 11 November 2011 1
  • 2. Social Media Social Networks Laurel Papworth •slides at http://slideshare.net/silkcharm •delicious http://delicious.com/lpapworth/ sep2010 •blog at http://laurelpapworth.com •email laurel@laurelpapworth.com •phone +61 (0)432 684992 •Twitter @SilkCharm •iTunes Social Media Business podcast reference laurelpapworth.com Friday, 11 November 2011 2
  • 3. Social Media Social Networks http://laurelpapworth.com/courses laurelpapworth.com Friday, 11 November 2011 3
  • 4. Social Media Social Networks laurelpapworth.com Friday, 11 November 2011 4
  • 5. Social Media Social Networks laurelpapworth.com Friday, 11 November 2011 5
  • 6. Social Media Social Networks Yammer - an Internal Facebook laurelpapworth.com Friday, 11 November 2011 6
  • 7. Social Media Social Networks Badging & Recognition Features Define badges with graphics and descriptions Configure rules and weights for scoring Manually assign badges or allow users to earn by actions Track progress, show awarded badges, and show leaders View recognition events in stream Select inputs from SharePoint or external systems Run administrative reports on users and earned badges Newsgator laurelpapworth.com Friday, 11 November 2011 7
  • 8. Social Media Social Networks laurelpapworth.com Friday, 11 November 2011 8
  • 9. Social Media Social Networks laurelpapworth.com Friday, 11 November 2011 8
  • 10. Social Media Social Networks My last 24 hours laurelpapworth.com Friday, 11 November 2011 9
  • 12. Social Media Social Networks http://qantaspilots.com.au/ laurelpapworth.com Friday, 11 November 2011 11
  • 13. Social Media Social Networks Barrage of tweets from social media consultant with Police laurelpapworth.com Friday, 11 November 2011 12
  • 14. Social Media Social Networks laurelpapworth.com Friday, 11 November 2011 13
  • 15. Social Media Social Networks laurelpapworth.com Friday, 11 November 2011 14
  • 16. Social Media Social Networks Ignore Flickr: Sokabs laurelpapworth.com Friday, 11 November 2011 15
  • 17. Ararat Rural City Council - Official site https:// www.facebook.com/ groups/ 238483536657/ Ignore a 15 comment discussion on WINTV on staff leaving July 1 2011 Friday, 11 November 2011 16
  • 18. Social Media Social Networks Flickr: Sokabs laurelpapworth.com Friday, 11 November 2011 17
  • 19. Social Media Social Networks laurelpapworth.com Friday, 11 November 2011 18
  • 20. Social Media Social Networks Sue Flickr: ArtySmokes laurelpapworth.com Friday, 11 November 2011 19
  • 25. Social Media Social Networks A former 2Clix senior employee of eight years said in July 2008 that 2Clix Australia's decision to liquidate was precipitated by the negative press resulting from its failed lawsuit against Whirlpool. Flickr:Sokabs laurelpapworth.com Friday, 11 November 2011 22
  • 26. Social Media Social Networks Wired.com laurelpapworth.com Friday, 11 November 2011 23
  • 27. Social Media Social Networks Wired.com laurelpapworth.com Friday, 11 November 2011 23
  • 28. Social Media Social Networks Deflect mi9.com laurelpapworth.com Friday, 11 November 2011 24
  • 29. Social Media Social Networks OOH! Look! Shiny Deflect mi9.com laurelpapworth.com Friday, 11 November 2011 24
  • 30. Social Media Social Networks Conversation Diary - bury the posts Competitions and Polls laurelpapworth.com Friday, 11 November 2011 25
  • 31. Social Media Social Networks Conversation Diary - bury the posts Competitions and Polls laurelpapworth.com Friday, 11 November 2011 25
  • 32. Social Media Social Networks Conversation Diary - bury the posts Competitions and Polls Phone Hacking vs Riots laurelpapworth.com Friday, 11 November 2011 25
  • 33. Social Media Social Networks Remove, Ban laurelpapworth.com Friday, 11 November 2011 26
  • 34. Social Media Social Networks Remove Posts Ban Commenters laurelpapworth.com Friday, 11 November 2011 27
  • 35. Social Media Social Networks CampusAccess.com Educate laurelpapworth.com Friday, 11 November 2011 28
  • 36. Social Media Social Networks laurelpapworth.com Friday, 11 November 2011 29
  • 37. Social Media Social Networks Educate the issue, not the person laurelpapworth.com Friday, 11 November 2011 30
  • 38. Social Media Social Networks laurelpapworth.com Friday, 11 November 2011 31
  • 39. Social Media Social Networks Confess, Promise laurelpapworth.com Friday, 11 November 2011 32
  • 40. Social Media Social Networks $1.6 million down. Full Transparency. Brand Love = Priceless laurelpapworth.com Friday, 11 November 2011 33
  • 41. Social Media Social Networks Fight, Stand up laurelpapworth.com Friday, 11 November 2011 34
  • 42. Social Media Social Networks Video laurelpapworth.com Friday, 11 November 2011 35
  • 43. Social Media Social Networks Own it, Wear it. laurelpapworth.com Friday, 11 November 2011 36
  • 44. Social Media Social Networks laurelpapworth.com Friday, 11 November 2011 37
  • 45. Social Media Social Networks laurelpapworth.com Friday, 11 November 2011 37
  • 46. Social Media Social Networks laurelpapworth.com Friday, 11 November 2011 37
  • 47. Social Media Social Networks laurelpapworth.com Friday, 11 November 2011 38
  • 48. Social Media Social Networks laurelpapworth.com Friday, 11 November 2011 39