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8 ways to deal with negative social media

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8 ways on how to deal with negative criticism in online communities and blogosphere, presented by Laurel Papworth at the Australian Human Resources Institute (AHRI) in Melbourne, Australia Oct 2011. …

8 ways on how to deal with negative criticism in online communities and blogosphere, presented by Laurel Papworth at the Australian Human Resources Institute (AHRI) in Melbourne, Australia Oct 2011. http://laurelpapworth.com/8-ways-to-deal-with-negative-comments-on-blogs-and-social-media/ for more information

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  • 1. Social Media Social Networks Social Media 8 Steps to Managing Negative Comments in Online Communities laurelpapworth.comFriday, 11 November 2011 1
  • 2. Social Media Social Networks Laurel Papworth •slides at http://slideshare.net/silkcharm •delicious http://delicious.com/lpapworth/ sep2010 •blog at http://laurelpapworth.com •email laurel@laurelpapworth.com •phone +61 (0)432 684992 •Twitter @SilkCharm •iTunes Social Media Business podcast reference laurelpapworth.comFriday, 11 November 2011 2
  • 3. Social Media Social Networks http://laurelpapworth.com/courses laurelpapworth.comFriday, 11 November 2011 3
  • 4. Social Media Social Networks laurelpapworth.comFriday, 11 November 2011 4
  • 5. Social Media Social Networks laurelpapworth.comFriday, 11 November 2011 5
  • 6. Social Media Social Networks Yammer - an Internal Facebook laurelpapworth.comFriday, 11 November 2011 6
  • 7. Social Media Social Networks Badging & Recognition Features Define badges with graphics and descriptions Configure rules and weights for scoring Manually assign badges or allow users to earn by actions Track progress, show awarded badges, and show leaders View recognition events in stream Select inputs from SharePoint or external systems Run administrative reports on users and earned badges Newsgator laurelpapworth.comFriday, 11 November 2011 7
  • 8. Social Media Social Networks laurelpapworth.comFriday, 11 November 2011 8
  • 9. Social Media Social Networks laurelpapworth.comFriday, 11 November 2011 8
  • 10. Social Media Social Networks My last 24 hours laurelpapworth.comFriday, 11 November 2011 9
  • 11. Friday, 11 November 2011 10
  • 12. Social Media Social Networks http://qantaspilots.com.au/ laurelpapworth.comFriday, 11 November 2011 11
  • 13. Social Media Social Networks Barrage of tweets from social media consultant with Police laurelpapworth.comFriday, 11 November 2011 12
  • 14. Social Media Social Networks laurelpapworth.comFriday, 11 November 2011 13
  • 15. Social Media Social Networks laurelpapworth.comFriday, 11 November 2011 14
  • 16. Social Media Social Networks Ignore Flickr: Sokabs laurelpapworth.comFriday, 11 November 2011 15
  • 17. Ararat Rural City Council - Official site https:// www.facebook.com/ groups/ 238483536657/ Ignore a 15 comment discussion on WINTV on staff leaving July 1 2011Friday, 11 November 2011 16
  • 18. Social Media Social Networks Flickr: Sokabs laurelpapworth.comFriday, 11 November 2011 17
  • 19. Social Media Social Networks laurelpapworth.comFriday, 11 November 2011 18
  • 20. Social Media Social Networks Sue Flickr: ArtySmokes laurelpapworth.comFriday, 11 November 2011 19
  • 21. Friday, 11 November 2011 20
  • 22. Friday, 11 November 2011 21
  • 23. Friday, 11 November 2011 21
  • 24. Friday, 11 November 2011 21
  • 25. Social Media Social Networks A former 2Clix senior employee of eight years said in July 2008 that 2Clix Australias decision to liquidate was precipitated by the negative press resulting from its failed lawsuit against Whirlpool. Flickr:Sokabs laurelpapworth.comFriday, 11 November 2011 22
  • 26. Social Media Social Networks Wired.com laurelpapworth.comFriday, 11 November 2011 23
  • 27. Social Media Social Networks Wired.com laurelpapworth.comFriday, 11 November 2011 23
  • 28. Social Media Social Networks Deflect mi9.com laurelpapworth.comFriday, 11 November 2011 24
  • 29. Social Media Social Networks OOH! Look! Shiny Deflect mi9.com laurelpapworth.comFriday, 11 November 2011 24
  • 30. Social Media Social Networks Conversation Diary - bury the posts Competitions and Polls laurelpapworth.comFriday, 11 November 2011 25
  • 31. Social Media Social Networks Conversation Diary - bury the posts Competitions and Polls laurelpapworth.comFriday, 11 November 2011 25
  • 32. Social Media Social Networks Conversation Diary - bury the posts Competitions and Polls Phone Hacking vs Riots laurelpapworth.comFriday, 11 November 2011 25
  • 33. Social Media Social Networks Remove, Ban laurelpapworth.comFriday, 11 November 2011 26
  • 34. Social Media Social Networks Remove Posts Ban Commenters laurelpapworth.comFriday, 11 November 2011 27
  • 35. Social Media Social Networks CampusAccess.com Educate laurelpapworth.comFriday, 11 November 2011 28
  • 36. Social Media Social Networks laurelpapworth.comFriday, 11 November 2011 29
  • 37. Social Media Social Networks Educate the issue, not the person laurelpapworth.comFriday, 11 November 2011 30
  • 38. Social Media Social Networks laurelpapworth.comFriday, 11 November 2011 31
  • 39. Social Media Social Networks Confess, Promise laurelpapworth.comFriday, 11 November 2011 32
  • 40. Social Media Social Networks $1.6 million down. Full Transparency. Brand Love = Priceless laurelpapworth.comFriday, 11 November 2011 33
  • 41. Social Media Social Networks Fight, Stand up laurelpapworth.comFriday, 11 November 2011 34
  • 42. Social Media Social Networks Video laurelpapworth.comFriday, 11 November 2011 35
  • 43. Social Media Social Networks Own it, Wear it. laurelpapworth.comFriday, 11 November 2011 36
  • 44. Social Media Social Networks laurelpapworth.comFriday, 11 November 2011 37
  • 45. Social Media Social Networks laurelpapworth.comFriday, 11 November 2011 37
  • 46. Social Media Social Networks laurelpapworth.comFriday, 11 November 2011 37
  • 47. Social Media Social Networks laurelpapworth.comFriday, 11 November 2011 38
  • 48. Social Media Social Networks laurelpapworth.comFriday, 11 November 2011 39