This document discusses rumors and how they spread. It explains that rumors are often fueled by ambiguity and exploit people's emotions and interests. It then provides a 10-step process for successfully creating, spreading, and flaming rumors, including targeting the right people, keeping the rumor in motion, and denying everything. The document suggests that understanding how rumors work can help people decide rather than jump to conclusions and see past what media wants them to see.

2. USA is reallocating it’s
geographical position
across the
world
map

3. By 2020 the days will be
of 19 hrs and nights
of 5 hrs
only

4. By 2030 4/5 of the World
Population will live
Under water

5. Salman Khan got married

8. Strange …isn’t it

9. So what feeds them to become
Such BIG STORIES..

10. Any guesses
What we will be discussing …

11. 11

15. 15

16. RUMOURS

17. 17
FUELLED

18. GOSSIPS

19. GOSSIPS
RUMOURS

23. RUMOURS

24. pieces of unverified information

25. Feeding on ambiguity
25

26. Having the interest of a particular community.
26

28. 28
Whoever gossips to
you will gossip about
you.

29. 29
Ireland
Who brings a
tale takes two
away.

30. 30
Israel
What you don't
see with your
eyes, don't
witness with
your mouth.

31. 31
China
What is told in the ear
of a man is often
heard 100 miles away.

32. And our attraction to RUMOURS is natural.

34. Curiosity

35. To know more….

36. whatever may be the reason

38. People are attracted to them.
38

39. 39
(Un)official guide to RUMOURS.

40. 1. Create 2. Spread 3. Flame
Successful lifespan of a Rumour. Depends on …

41. Social Status Revenge
1. Should have reasons for spreading the Rumour
Assurance
Create

42. 2. Should craft the story…...
Create
 Easy to remember
 Exaggerate the Facts.
 Exploit the current interests of the community
 Exploit the emotions of the community
 Has negative outcome
 Specific to a person or event
 MUST have some part of the story should be TRUE

43. 3. Should Focus on ONE primary emotion.
Create

44. R ≈ I x A
R: Velocity of the Rumour
I: Importance of the subject to the community
A: Level of ambiguity
4. Fueling & Feeding Rumours is a Science.
Create

45. 5. Should target the right people.
Spread
 Share with people who are most
eagerfor information about
events which affect them.
 Share with people with fears,
hopesand hostilitiesstemming
from the outcome of the rumour.
 Share with people in homogenous
community in which peopleshare
the same interest.

46. 6. Should be ready to face the adversity.
Spread

47. 7. Should keep Cloning the rumour
Flame
 Design different Rumour that reveal the same “Information”
 Plant the Rumour in different suitable places
 Design them so as to appear as of independent origin

48. 8. Should Keep the Rumour in motion - Momentum
Flame
 Fight Suppression
 Don’t allow someone to change the subject
 Keep it Negative
 Disprove facts by amplifying uncertainty
 Ensure to add back details lost during reproduction

49. 9. Stay Cool.
Flame
 Deflect attention away from yourself.
 Maintain a positive, upbeat attitude.
 Admit that you don’t know everything
(remember, keep it simple)
 Blame a scapegoat

50. Above ALL

51. 10. Deny Everything.
Flame
Create
Spread
Flame

52. Now you know the scientific
ways of CREATING / SPREADING
and ..FLAMING the RUMOURS.

53. 53

55. With new perspective one can decide
Rather than jumping to conclusions

56. It is very unfortunate that we SEE what MEDIA
Wants us to SEE without using our INTELECT
Or
GROSSLY we LACK INTELLECT?

57. I leave it for you all
To DECIDE…

58. RUMOURS
CA Vinod Kr Sharma
Director
Jagran Institute of
Management