10 simple suggestions to improve your communication efforts from Show-N-Tell. Enjoy!

1. Top Ten Advertising Mistakes
for more information go to www.show-n-tell.co

2. Mistake #10: Thinking SEO Too Soon
TRAFFIC
OR
CUSTOMERS?
YOUR WEBSITE
Focus On YOUR WEBSITE
CONVERSION,
Not Traffic.
Only when your
conversion strategy
is working should you
spend money on
transitioning that
success into an SEO
strategy

3. Mistake #9: “It’s Just Good Branding”
THE PERFECT ADVERTISING FORMULA:
If you invest this ...and it does not
amount in advertising... generate this amount
1.00 2.00
...then your advertising is a failure.
ADVERTISING IS AN INVESTMENT.
WOULD YOU CONTINUE BUYING STOCKS
THAT LOSe YOUR MONEY EVERY TIME?

4. Mistake #8: Expecting Instant Results
ONLY WHAT IS RARE IS OF VALUE
WE ARE HIT WITH 3,000 ADS A DAY
WHAT IS OF VALUE IS TRUST
AND THAT ONLY COMES WITH TIME
WHAT ARE YOU DOING TO GAIN TRUST?
(PLEASE DON’T SAY MORE PRINT ADS)

5. Mistake #7: Advertising Is Marketing
If Advertising Is A Leaf, Marketing Is The Tree.
Marketing Advertising Branding
90% 5% 5%
Defining Introduces When
And Solving Solution To Customers
A Customer Customers’ Validate The
Problem Problems Solution

6. Mistake #6: Bypassing Old Customers
IF YOUR CURRENT
CUSTOMERS ARE NOT
YOUR SALES FORCE, THEN
YOU ARE FIGHTING A
LOSING BATTLE.
If your product is
not generating
referrals from your
current customers,
then no amount of
advertising is going
make up for it.

7. Mistake #5: Money Before Testing
WOULD YOU BUY A CAR THAT “MIGHT” WORK?
Yet businesses buy ads without any guarantee the ads will work.
Never before have there been so many venues
to test the effectiveness of your advertising
BEFORE you spend a dime

8. Mistake #4: No Specific Audience
DO YOU DIAL A RANDOM PHONE NUMBER AND
EXPECT TO REACH YOUR MOTHER?
Knowing your ideal customer is essential. If you do not
know your ideal customer, stop everything you’re are doing
and start over.

9. Mistake #3: No Response Analysis
THE ULTIMATE GOAL IS TO MAKE YOUR
CUSTOMERS PREDICTABLE
Receive Clean Analyze & Solve Targeted
& Track Data Organize Customer Effective
Data Problem Advertising
When you know what your customers are going to do before they
do it, everything about your business will improve.

10. Mistake #2: Advertising Trumps Boring
BESTSELLING AUTHOR SETH GODIN SAID IT BEST:
“If

11. the

12. marketplace

13. isn't

14. talking

15. about

16. you,

17. there's

18. a

19.
reason.

20. If

21. people

22. aren't

23. discussing

24. your

25. products,

26. your

27.
services,

28. your

29. cause,

30. your

31. movement

32. or

33. your

34. career,

35.
there's

36. a

37. reason.

38. And

39. you're

40. probably

41. boring

42. on

43. purpose.

44.
You

45. don't

46. get

47. unboring

48. for

49. free.

50. Remarkable

51.
costs

52. time

53. and

54. money

55. and

56. effort,

57. but

58. most

59.
of

60. all,

61. remarkable

62. costs

63. a

64. willingness

65. to

66. be

67.
wrong.”

68.
Remarkable

69. is

70. a

71. choice.

72. Mistake #1: No Solutions
CUSTOMERS ONLY WANT ONE THING:
A SOLUTION TO THEIR PROBLEMS
If you are not solving a
problem for your
customers AND
communicating that
solution effectively, you
will be put out of business
by someone who does.
It’s only a matter of when.

73. We help you create more sales, better
margins and endless referrals
for more information go to www.show-n-tell.co