3. Be Clear and Concise
● Writing a good job posting requires a lot of restraint. There are probably tons
of things that you want to include in it, but you need to really limit yourself so
that the job ad doesn’t end up being incredibly long and full of filler.
● On the other side of the coin, it shouldn’t be too brief either. One thing that
should be fairly brief is the description of the actual job. Keep it to two or three
sentences. There’s no need to list every single responsibility that the
candidate could eventually end up having.
4. Talk Up Your Team
● People really do care about the kind of people that have been hired before
them. Many top candidates want to work with people who they can learn from
and people who they are compatible with in terms of experience and
knowledge.
● If you have some very impressive employees, show them off. Some
companies even include links to the LinkedIn profiles of some of their star
employees within a job posting. If you want to do that, just make sure it’s
alright with them first.
5. Talk Up Your Culture
● If you have a cool company culture, feature it in your job posting. Do you have
fun team building activities every now and then? Do you have a game room
and catered breakfast and lunch at your office? These types of amenities are
incredibly attractive to top candidates.
● They show that you invest in keeping your workers happy, relaxed and
motivated. If your company gives great benefits, be sure to mention them in
your job ads.
● Do you offer exceptional 401(k) and health plans? Do you encourage your
team to stay fit and healthy by paying for their gym memberships? Are you
flexible when it comes to working from the office?
6. Don’t Go Overboard with Creativity
● Everyone has seen the funny and original job postings that go viral every now
and then because they are amusing and different. And sure, it would be great
to make a job posting that is so interesting that it gets shared around the world,
but really, what are the chances?
● While creativity can go a long way in getting your job listing seen by many
people, it shouldn’t be the only criteria. More times than not, companies trying
to make funny and weird job ads never achieve the desired effect.
7. Avoid Clichés
● You’ve seen them all a million times. Buzz phrases like “self-starter,” “team
player,” “motivated,” – all of these are clichés. Of course you are looking for all
of these traits when hiring, we all are.
● If you are going to list personality traits and characteristics that you are looking
for, at least get a little creative with them so that your job ads will stand out
from the crowds of droning corporate rhetoric.
8. Don’t Forget About SEO
● If you are posting your job listings online, and it’s highly unlikely that you
are not, then you have to think of the ad like you would think about any
other web page of content that you are putting on the Internet to promote
your company.
● That means that you need to think about search engine optimization,
because obviously, you want the right people to easily find your job listing
when searching for jobs online.
● You can always pay to get a premium spot on popular job sites, but if you
don’t want to shell out the money, you really need to focus on including all
of the right keywords into your job listing.
9. Clearly Define Your Audience
● Who are you targeting with your job postings? Do you want high school
students for part-time work? Is your job geared more towards older, family-
oriented people? Do you want to attract fresh-out-of-college millennials?
● Be sure to capture a clear picture of who your demographic is and then
mold your job postings according to what you think they would like to see
most. Younger professionals tend to prefer relaxed environments, open
space offices and casual dress codes.
● If you are looking for high school students for part-time work, state in your
job listing that you offer flexible schedules and learning opportunities.
10. Get Visual
● If you really want to stand out, why not start using more pictures instead of
words? Turning your job postings into visual presentations like infographics
or videos will definitely make them stand out.
● Younger generations of workers that have grown up on the Internet tend to
respond better to visuals. So why not make your job listing less of a read
and more of a “look?”
