Millennial moms are a prized target. They are the primary decision-makers in their households, and they have a massive amount of purchasing power. More than anything, they want relevant content targeted to their lifestyle.

1. TARGET THEM ACROSS DEVICES
MILLENNIAL MOMS
ARE BUSY AND HAVE TO JUGGLE
WORK, FAMILY AND MARRIAGE
THEIR ONLINE ACTIVITIES MIMIC THEIR BUSY LIVES
THEY ARE A CONNECTED GENERATION
Smartphones are the #1 way that Millennial Moms stay connected
to the outside world.
MYTH: MILLENNIALS ARE HARD TO REACH
Two thirds have a positive perception of a native ad if it is high quality
content like an educational video or article.
Because they are multitaskers, it is important to invest across all screens.
PROMOTE RELEVANT, AUTHENTIC CONTENT
58% of Millennial Moms feel that it is important for brands to
understand what matters to them as a parent
9MM
Millennial Moms
in The U.S.
83%
Of New Moms Are Millennials
76%
Look Up Recipes
Online
76%
Search/Browse
Parenting Communities
69%
Pay Bills/Finances
64%
Buy Online
$170B
Spending Power
90%Of Millennial Moms Own A Smartphone
2+ Hours
A Day
Spent On Smartphones
55%Use Their Smartphones While Watching TV
2/3
Of Millennial Moms
Are Married
3/4
Of Millennial Moms
Are Working
$
03
$
Millennial moms are a prized target. They are the primary decision-makers in their
households, and they have a massive amount of purchasing power. More than anything,
they want relevant content targeted to their lifestyle.
MILLENNIAL MOMS ARE A LARGE AND
INFLUENTIAL DEMOGRAPHIC
THEIR INTERESTS ARE SPECIFIC TO THEIR LIFE STAGE
The majority of Millennial Moms look for brands that match their healthy lifestyles,
children’s well-being, marriage and relationships.
When Millennials
Become Moms
Pinterest
Usage
Increases
Of Moms Watch
Online Videos While
Watching TV
33%
Facebook is the top
social media connection
for Millennial Moms
#1
The leading native advertising platform
Sources: Pew Center, 2015; Millennials Come of Age, Experian Marketing 2014, US Census Bureau 2015 Projections;
Millennial Marketing 2015, BabyCenter Modern Moms Report 2015
through
presents
Reaching Millennial Moms
Native Advertising
Connect With Them On Their
Favorite Sites