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Strategy Deck 4
Client: bethepurplecow
Prepared by: Sharath
Copyright © 2014 BICAD, All rights reserved.
bethepurplecow
The Challenge Brief
Copyright © 2014 BICAD, All rights reserved.
OBJECTIVE
To make the blog into a brand.
Improve the social following.
Copyright © 2014 BICAD, All rights reserved.
ISSUE
No social media presence. No brand recognition.
Lack of tracking virality.
Copyright © 2014 BICAD, All rights reserved.
INSIGHTS
 Choose WordPress and Medium platforms for BTPC to post the
content and direct target audience to it.
Mood and tone will be creative, inspiration, passions and dreams.
Social platform: Facebook and Twitter.
 Design a campaign which involves the young audience* to
interact with the blog about a habit.
Mood and tone will be story-telling, experience, habit.
Social platform: Tumblr.
Base idea: Remember the ancient quote from Steve’s 30th birthday video.
Copyright © 2014 BICAD, All rights reserved.*According to stats.
CHALLENGE
Get young Tumblr audience to know the importance of life through BPTC.
Also drive the audience to WordPress and Medium.
Copyright © 2014 BICAD, All rights reserved.

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Strategy Deck 4

  • 1. Strategy Deck 4 Client: bethepurplecow Prepared by: Sharath Copyright © 2014 BICAD, All rights reserved.
  • 2. bethepurplecow The Challenge Brief Copyright © 2014 BICAD, All rights reserved.
  • 3. OBJECTIVE To make the blog into a brand. Improve the social following. Copyright © 2014 BICAD, All rights reserved.
  • 4. ISSUE No social media presence. No brand recognition. Lack of tracking virality. Copyright © 2014 BICAD, All rights reserved.
  • 5. INSIGHTS  Choose WordPress and Medium platforms for BTPC to post the content and direct target audience to it. Mood and tone will be creative, inspiration, passions and dreams. Social platform: Facebook and Twitter.  Design a campaign which involves the young audience* to interact with the blog about a habit. Mood and tone will be story-telling, experience, habit. Social platform: Tumblr. Base idea: Remember the ancient quote from Steve’s 30th birthday video. Copyright © 2014 BICAD, All rights reserved.*According to stats.
  • 6. CHALLENGE Get young Tumblr audience to know the importance of life through BPTC. Also drive the audience to WordPress and Medium. Copyright © 2014 BICAD, All rights reserved.