Strategy Deck 4
- 3. OBJECTIVE
To make the blog into a brand.
Improve the social following.
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- 4. ISSUE
No social media presence. No brand recognition.
Lack of tracking virality.
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- 5. INSIGHTS
Choose WordPress and Medium platforms for BTPC to post the
content and direct target audience to it.
Mood and tone will be creative, inspiration, passions and dreams.
Social platform: Facebook and Twitter.
Design a campaign which involves the young audience* to
interact with the blog about a habit.
Mood and tone will be story-telling, experience, habit.
Social platform: Tumblr.
Base idea: Remember the ancient quote from Steve’s 30th birthday video.
Copyright © 2014 BICAD, All rights reserved.*According to stats.
- 6. CHALLENGE
Get young Tumblr audience to know the importance of life through BPTC.
Also drive the audience to WordPress and Medium.
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