Standing Out with Human SEO
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Your potential customers want to know, like, and trust you before they do business with your company. With Human SEO, you will find the passion and competitive edge in your business that makes you not only stand out online but connect on a human level with your target market for increased success. In this presentation you will learn: 1) Understanding target market search patterns. 2) Learn to turn customers into champions. 3) Convert with confidence. To learn more about Human SEO, digital marketing, and online branding, check out my blog at: https://shannonksteffen.com
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Standing Out with Human SEO
- 1. Where Am I? Standing Out With Human SEOtm By: Shannon K. Steffen Hashtag: #BizExpo
- 3. The Old SEO
- 5. SEO Changes
- 6. Next Level Search • Precise and fast • New engine • Conversational search • Meaning behind words • Speak and answer
- 7. The New SEO
- 10. Is a responsive website important? • 70% action in 1 hour • 3000% since 2008 • 1.2 billion mobile users • Mobile rankings higher • 2014 = Primary Traffic Source: http://www.newmediathree.com/mobile_web_app_development/index.html
- 11. Where you need to be...
- 13. Cheers! Shannon K. Steffen SEO Strategist & Founder ExciraMedia.com @ExciraMedia @ShannonKSteffen 414-949-7736 WIN a Free SEO Audit! http://exciramedia.com/bizexpo
Editor's Notes
- 70% of of mobile searches result in in action within 1 hour. Since 2008 Mobile Data Traffic is up 3000% and is projected to increase 40 fold over the next 5 years. As of 2012, there are over 1.2 billion mobile web users worldwide - over 17% of the world’s population. When searching on a mobile device, Google Places now ranks mobile companies ahead of non-mobile ones. 84% of small businesses that optimize for mobile report increases in business. A recent report from Morgan Stanley suggests that by 2014 mobile will be the primary source of web traffic. In 2011, smartphone shipments surpassed desktop computer shipments for the first time ever 95% of smartphone owners report having searched for local businesses with their phone and 90% of those users have acted within 24 hours