7 Key Reasons Why Event Marketing Should Be Part of Your Marketing Strategy

7 Key Reasons Why Event
Marketing Should Be Part of Your
Marketing Strategy
Real Sisters Rising Women Business Association
www.realsistersrising.com

7 Key Reasons Why Event Marketing Should Be
Part of Your Marketing Strategy
When it comes to any corporate or company
marketing strategy you should include plenty of
social and professional industry events to the
list. When you add these types of events into
your marketing strategy, you are able to make
contacts with many other professionals and it
will help your company or business flourish.

One of the biggest reasons why you include
events in your marketing strategy is the fact that
you make so many contacts. When you make
contacts you are able to find new channels and
ways to expand your business, as well as, make
your business grow by reaching new markets.
You never know what you can gain from having
new associates.

Another type of event is Give Back events.
Having events where you give back to the
community shows the public that your company
or business cares. This is a key point for
businesses that are big in one area. They grow
and find success in the community and should
give back to the community. It gives the
company more of a public edge.

Also, you should think about your competition.
When you host parties and such, you will find
the opportunity to mix and mingle with the
competition. You can get a feeling for their next
move through what the others have to say. You
will find that everyone talks about everything at
corporate events and you find out a lot about
what people think of you and the business.

When you through a party or professional event,
you can also introduce a new product. You may
find that a professional event is the perfect time
to show off your new investment or allow your
guests to try out a new product. It's kind of like a
testing, but an unofficial one. You can get an
idea of how it would sell on the market by giving
it to your guests. Then you can release it or
forget about it depending on your guests.

Here is a great reason why you should add social
events in your marketing it’s to keep your
company name in the papers and on the minds
of the community. When you do this type of
marketing it is called reminder advertising. You
are keeping the company and the products of
the company in the minds of those who are in
your target market and community.

You should also host social events so that the
community and competition knows that your
company is still in the good. If you can host huge
social events for the company then it means
that you must be making a profit, right? Well
that's what people are going to think. You
should keep this in mind when it comes to any
social event.

Also, companies should through events for the
company just because it is a way to give back to
the employees or your dream team. They work
hard all year long and a party every now and
then will be a great benefit to being an
employee or on your team. It will also make the
company look better in the public eye. The
community would be more supportive knowing
that the company gives back to the community.

There are hundreds of reasons why a company
should invest in their employees/team. The more
active that the company is in the community and
society, the more they are going to get supported if
they ever wanted to expand. With give back,
professional, and social events you not only gain
the public's interest, but their support as well. That
could be one of the most important reasons why
you would want to host events. Events have a lot of
benefits for any corporate or company's marketing
strategies. Planning an event can be time
consuming, but it is worth it.

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Real Sisters Rising Women Business
Association www.realsistersrising.com

About the Author
Entrepreneur, mentor, and Small
Business Educator, ShaChena Gibbs is
helping women across the US with
starting a successful business from
home. ShaChena Gibbs is the Founder of
Real Sisters Rising, LLC an award
winning Women Business Association.
http://www.realsistersrising.com

7 Key Reasons Why Event Marketing Should Be Part of Your Marketing Strategy

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7 Key Reasons Why Event Marketing Should Be Part of Your Marketing Strategy